Scott added $22,000 in gross commission income, GCI, in 35 days after launching a Consistent Listings YouTube campaign alongside the organic channel he already ran. He recorded one video off our script, and our US-based ISA team, our Appointment Setting service, called and qualified every lead so the paid side never competed with what organic was already producing. We guarantee at least one signed listing in 100 days or a full refund.
- Scott's paid campaign added $22K GCI in 35 days without replacing the organic YouTube channel he already had.
- Running Seller Ads alongside an existing channel means the audience compounds instead of splitting.
- Our ISA team qualified every paid lead the same way it qualifies every lead, so the organic and paid pipelines stayed separate and clean.
- 35 days is well inside the 100-day guarantee window that backs every Consistent Listings campaign.
Before: organic was working, but it was the only channel
Scott already had a YouTube presence before he came to Consistent Listings, so he was not starting from zero the way many agents are. His organic content was bringing in some business, but organic reach depends on the algorithm and on how often he posts, and neither one is something an agent controls on a schedule.
The gap was not audience or camera comfort. It was a second, dependable pipeline that did not depend on organic growth continuing at the same rate.
What we ran
01 Deploy what already works
We fitted the seller ad framework already producing listings across every market we run in to Scott's zip codes, run as Seller Ads alongside his existing organic channel rather than instead of it. He recorded one video, off a script we wrote, in about an hour.
02 Precision targeting
The paid campaign reached homeowners in his zip codes searching "sell my home" and "what's my home worth", targeted by location, search intent and household income bracket. This is the targeting Facebook and Google Search restrict under their housing policies, and it does not overlap with organic reach, which is why the two channels add rather than cannibalize each other.
03 ISA qualification
Our US-based ISA team, our Appointment Setting service, called every paid lead within minutes and ran an 10-point qualification before booking anything, the same standard applied whether the lead came from the paid campaign or from Scott's own channel.
04 Scott closes
Qualified appointments landed on his calendar with the homeowner's motivation and timeline noted. Inside 35 days, the paid side alone had produced $22,000 in GCI on top of what organic was already delivering.
Snapshot
The table below is the result in one line: what Scott ran, what came back and how long it took.
| Agent | Market | Result | Timeframe | Services used |
|---|---|---|---|---|
| Scott | not disclosed | $22,000 GCI, on top of organic | 35 days | YouTube Ads, Appointment Setting, Video Production |
His market is not named because Consistent Listings caps how many agents it takes in any one area, and naming a client's market publicly can point competitors toward it. The figure is gross commission income from the paid campaign alone, counted separately from whatever his organic channel produced in the same window.
The programs behind this result
This result leaned on YouTube Ads for real estate agents to add a paid pipeline next to Scott's existing channel, appointment setting for real estate agents to qualify and book the leads it produced, and video production for real estate agents for the one recording session behind the ad.
If you already run a YouTube channel and want to know how a paid Seller Ads campaign sits alongside it without competing for the same views, book your YouTube Listings Call and we will map it against your zip codes. You can also see results from agents like you.
Questions, answered
Will paid YouTube ads compete with my organic channel?
Scott ran Seller Ads alongside the organic channel he already had and added $22,000 GCI in 35 days without losing organic reach. Paid ads target homeowners by zip code, search intent and household income bracket, which is a different mechanism than organic discovery, so the two audiences overlap less than agents expect. The channels tend to add together rather than split one audience in two.
How is GCI from a case study like this counted?
Scott's $22,000 GCI figure is gross commission income reported for his campaign inside the stated 35-day window, on top of what his organic channel was already producing. Consistent Listings only publishes results that a client has reported and that we can attribute to the campaign period. Results vary by market, price point and how many appointments an agent shows up to.
Do I need an existing YouTube channel before I start Seller Ads?
An existing channel is not required. Scott already had one, and running paid ads alongside it is one way the system works, but most agents in the program start with no channel at all and record their first video as part of onboarding. Either starting point uses the same targeting, the same ISA qualification and the same 100-day guarantee.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.