Consistent Listings runs Seller Ads, a YouTube campaign built only for homeowners who are searching to sell, using phrases like sell my home and what's my home worth inside your zip codes. A US-based ISA (inside sales agent) team calls every lead within minutes and books only the ones it is confident can sign. Agents on the system are guaranteed 2 signed listings in their first 100 days or a full refund.
- Seller Ads target homeowners on search intent for selling, not on a broad audience that might move someday.
- The script names your zip codes and price points, and you record it once, about an hour on camera.
- Our ISA team calls every seller lead within minutes, average speed to lead 48 seconds, before it goes cold.
- Every lead is exclusively yours; it is never shared with another agent working the same zip code.
- The 100-day guarantee measures a signed listing, not a lead count or a call volume.
Why a seller-only campaign outperforms a general real estate ad
A general real estate ad tries to speak to buyers, sellers and the merely curious in one 30-second spot, and it ends up speaking clearly to none of them. Seller Ads is built the opposite way: every line of the script, every targeting layer and every ISA question assumes the person watching is a homeowner thinking about selling.
That focus matters because seller intent shows up in specific phrases: sell my home, what's my home worth, how much is my house worth right now. Those are not buyer phrases, and a campaign built for buyers will not catch them. By narrowing the audience to homeowners actively searching those phrases inside your zip codes, the campaign trades reach for relevance.
The result is a smaller audience than a general awareness campaign, but a much higher share of that audience is someone who could actually list with you this year. That is the entire point of running Seller Ads as its own campaign rather than a slice of a broader video budget.
Most agents who ask about this campaign are comparing it against a generic branding video a videographer already sold them, one built for likes and views rather than a search phrase. A branding video answers nothing a homeowner searched; Seller Ads answers the exact question that brought them online in the first place.
The targeting stack for seller intent on YouTube
Seller Ads layer four signals to keep the audience narrow and relevant. None of them touch who the homeowner is, only where they live and what they are searching.
| Signal | Setting | Why |
|---|---|---|
| Location | Your zip codes | The campaign only spends where you can take the listing |
| Search intent | Sell my home, what's my home worth, home value phrases | Catches the moment a homeowner starts thinking about selling |
| Household income bracket | Matched to your price points | Filters toward homes with equity worth listing |
| Homeowner status | Homeowners, not renters | A renter has no home to sell |
| Exclusions | Licensed agents | Keeps the ad spend off competitors clicking to research you |
| Placement | In-stream before home value and local market videos | The seller is already in a research mindset at that placement |
Targeting always stays inside location, search behaviour, income bracket and property characteristics; it never touches age, family status, race, religion, disability or national origin, on any campaign in the US or Canada.
How the seller campaign runs from script to appointment
The seller campaign moves through the same five steps as every YouTube Ads build, tuned specifically for a seller audience.
01 YouTube Listings Call and area check
We confirm your area is open, look at your seller pipeline, and map the zip codes and price points the script will speak to.
02 Script and record
The script is written to answer a seller's first question, what is my home worth, before it asks for anything. You record it once, off the script, in about an hour.
03 Edit, build and launch
We edit the video, build a landing page built to capture a seller's address and timeline, and launch the account. Ads typically usually live within about a week of your recording, sometimes inside 72 hours.
04 ISA calls, qualifies and books
Our ISA team calls every lead within minutes and asks seller-specific questions: timeline, motivation, whether they have already spoken to another agent.
05 You show up and close
The appointment lands on your calendar with the seller's situation already noted, and you close it in person.
What our ISA asks a seller lead before booking
A seller lead only becomes an appointment when the ISA team is confident the homeowner can actually sign. The questions below are what separate a booked appointment from a lead left in nurture.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| When are you thinking about selling? | Within the next 3 to 6 months. | No timeline at all |
| What made you look into your home's value today? | A move, a life change, or curiosity that turns into a plan | Pure curiosity with no intent to move |
| Have you spoken with another agent? | No, or nothing signed yet | Already under a signed listing agreement |
| Who else is part of this decision? | A spouse or co-owner who agrees | A decision-maker not on the call and not yet on board |
When those answers line up, the appointment goes on your calendar with the notes attached. When they do not, Appointment setting, our US-based ISA team, keeps the lead in nurture and calls back when the timeline moves.
What Seller Ads have produced
The results below are named, specific results, not typical outcomes. Ted and Matt ran a Seller Ads campaign in Canada and signed 8 listings in 100 days. Carii reached $148,000 GCI (gross commission income) in 100 days on the same system.
Those are the outer edge, not the floor. The 100-day guarantee only requires one signed listing in 100 days or a full refund, and both of these agents passed that floor comfortably by showing up to the appointments the ISA team booked.
More worked seller ad structures, including the hook lines and what each ad says after the hook, sit on real estate YouTube ad examples that book listings.
Seller Ads vs the seller lead sources you already tried
Most agents asking about Seller Ads have already tried expired listings, FSBO (for sale by owner) lists, geo-farming or cold calling. Here is how those sources compare on the things that matter for a listing appointment.
| Source | How fresh is the lead | Does the seller know you first | Exclusivity | Who makes first contact |
|---|---|---|---|---|
| Seller Ads (Consistent Listings) | The homeowner just searched today | Yes, they watched your video | Exclusive, never shared | Our ISA team, within minutes |
| Expired listings | Public record, days to weeks old | No | Shared with every agent who pulls the list | You, cold |
| FSBO lists | Public record, changes daily | No | Shared with every agent who pulls the list | You, cold |
| Geo-farming mailers | No signal the homeowner is ready | Partially, if they recognise your name | Exclusive to your farm | The homeowner, if they call at all |
Seller Ads does not replace geo-farming or a referral base; it adds a channel where the homeowner raises their hand first. If you already run a Just Listed campaign around your farm, Seller Ads reaches the same zip codes on search intent instead of proximity.
Seller Ads by niche and where to go next
The seller script changes by niche because the objections change: a probate seller needs the process explained before they need you, a divorcing couple needs the split handled before they need a price. Consistent Listings builds those variants inside Seller Ads rather than as a separate product. Real estate niches lists which niches are currently served and links to the fitted campaign for each.
If you would rather have an AI Clone front the video than film it yourself every time a niche or price point changes, that option runs on the same script and the same approval process.
Seller Ads is one half of the YouTube system. YouTube ads for buyer leads covers the other half for agents who also want move-up buyers feeding the same pipeline. Book your YouTube Listings Call to check whether your zip codes are still open.
Related reading:
Questions, answered
What makes Seller Ads different from a general real estate video ad?
Seller Ads targets only homeowners searching to sell, using phrases like sell my home and what's my home worth, instead of a broad audience that might include buyers or people with no plans to move. The script, the landing page and the ISA questions are all built around a seller's timeline and motivation. That focus is why the campaign converts a smaller audience at a much higher rate than a general awareness video.
How does Consistent Listings target seller intent without breaking Fair Housing rules?
Targeting is built entirely from location, search behaviour, household income bracket and property characteristics, never from age, family status, race, religion, disability or national origin. A seller searching what's my home worth is targeted because of that search, in that zip code, not because of who they are. The same rule applies on every Seller Ads campaign in the US and Canada.
Can Seller Ads replace my geo-farming or expired listing calls?
Seller Ads is built to add a channel, not remove the ones already working. Geo-farming and expired listing calls both depend on proximity or public record, while Seller Ads depends on the homeowner searching to sell right now. Agents typically keep their farm running and use Seller Ads for the zip codes or price points the farm does not reach on its own.
How fast does a seller lead get called after they fill out the form?
Every seller lead is called by the US-based ISA team with an average speed to lead of 48 seconds, timed from the moment the homeowner submits their details. A seller who just asked what their home is worth is most reachable in the minutes right after, which is why the ISA team treats every seller form fill as urgent. Leads are never left overnight.
Are Seller Ads leads shared with other agents in my area?
Seller Ads leads belong exclusively to the agent whose zip codes the campaign runs in. Consistent Listings caps how many agents it takes per market, sized on a population of roughly 250,000 to 750,000, so two clients never compete for the same homeowner. That is the opposite of a portal lead, which is typically sold to 3 to 5 agents at once.
Does the 100-day guarantee apply to Seller Ads specifically?
The 100-day guarantee applies to Seller Ads the same way it applies to the wider YouTube Ads system: a signed listing inside your first 100 days or a full refund, timed from when the ads go live rather than when you sign the agreement. How the guarantee works walks through what counts as a signed listing and what does not.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.