Consistent Listings builds listing leads for Spanish-speaking agents by running a seller video, recorded in Spanish, to homeowners in your zip codes who are searching phrases like cuanto vale mi casa. A US-based ISA team calls every lead within minutes and books only the ones ready to sell as in-person appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- Most seller ads on YouTube run in English only, so a Spanish-language ad usually has the intent searches in a zip code to itself.
- Targeting is set by location, search behaviour and income bracket, never by ethnicity, national origin or language spoken at home.
- A bilingual agent who keeps the whole family transaction is typically worth two sides, not one.
- Our US-based ISA team notes the homeowner's language preference so you walk into the appointment ready.
- The 100-day guarantee applies the same way here: a signed listing or a full refund.
What Spanish-speaking sellers search before they call an agent
A homeowner who searches cuanto vale mi casa wants a number, in their language, before deciding whether a sale is worth starting. The English-language ad in the same zip code never reaches them.
The phrases below are the ones we build Spanish-language campaigns around, each with its own line in the video.
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| cuanto vale mi casa | valuation | Si quiere saber cuanto vale su casa hoy, le explico como la valoraria yo, sin compromiso. |
| como vender mi casa | research | Vender una casa tiene pasos que nadie le explica. Aqui estan, en orden, en espanol. |
| vender mi casa rapido | timing | Rapido no tiene que ser barato. Este es el orden en que yo haria las cosas. |
| agente de bienes raices que hable espanol cerca de mi | agent | Antes de elegir un agente, hagale estas tres preguntas. En su idioma. |
| cuanto cuesta vender una casa | research | Estos son todos los costos de vender, sin nada escondido. |
| es buen momento para vender mi casa | timing | Si vender ahora o esperar depende de tres cosas de su situacion, no del mercado en las noticias. |
| vender casa sin agente | research | Puede vender sin agente. Le muestro lo que cambia cuando lo hace. |
| what's my home worth | valuation | If you are wondering what your home would sell for right now, here is how I would price it. |
| sell my house | timing | Selling in the next few months? Here is what the first two weeks should look like. |
| bilingual real estate agent near me | agent | Before you pick an agent, here are the three questions to ask, in English or Spanish. |
Valuation and agent-stage phrases convert fastest. A homeowner typing agente de bienes raices que hable espanol cerca de mi is choosing this week; como vender mi casa is weeks earlier.
Why referrals, radio and portal leads do not turn into listings
"My whole business is referrals from families I have helped, and I cannot make it grow faster than word of mouth."
Referral chains inside tight communities are strong but slow, and they follow the social calendar, not a marketing plan.
"The portal leads I buy are in English and the seller already has three agents calling, none of them bilingual."
Shared leads are sold on volume, not fit, so the agent's real advantage never comes into play.
"I spend my evenings translating disclosures and explaining the process, and the seller still calls a cousin's agent."
Education before the appointment is unpaid work unless the agent is already the trusted face.
"Spanish radio and community events cost me money every month and I cannot tell which listing came from what."
Awareness marketing has no intent behind it and no tracking. A YouTube ads campaign for Spanish-speaking agents replaces that guesswork with a video the homeowner chose to watch while searching to sell.
The system, fitted to Spanish-speaking agents
01 Deploy what already works
We take the seller ad framework already producing listings across every market we run in and fit it to your zip codes and price points, recorded in Spanish, English or both. You record once, off a script we write, in about an hour. The script leads with the valuation or process question, then introduces you.
02 Precision targeting
We reach homeowners in your zip codes searching cuanto vale mi casa, sell my home and what's my home worth. YouTube lets us target by zip code, household income bracket and search intent, and target homeowners rather than renters, without touching language, ethnicity or national origin.
03 ISA qualification
Our US-based team, Appointment Setting, calls every lead within minutes. The ISA notes whether the homeowner prefers Spanish, English or both, confirms who else is on the title, since a multigenerational household often means a parent, an adult child and a sibling all have a say, and runs the same 10-point qualification before booking anything.
04 You close
A qualified appointment lands in your calendar with the homeowner's motivation, timeline and language preference already noted. The homeowner has already watched you explain the process in their own words. Ads usually live within about a week of your recording, sometimes inside 72 hours, and the 100-day clock starts then.
Targeting Spanish-speaking sellers on YouTube
The Spanish-language ad is a creative choice. Who sees it is decided by zip code and intent, not by who the viewer is.
Geo: your zip codes, chosen from where you already close and where your own listings sit. One agent per market, sized on a population of roughly 250,000 to 750,000.
Signals: search intent for cuanto vale mi casa, vender mi casa, sell my home and what's my home worth; in-market behaviour for home selling and moving services; homeowner status, not renters; household income bracket; Spanish-language creative served on the same intent signals, so the viewer self-selects by watching.
Exclusions: renters, licensed real estate agents, viewers outside your zip codes.
Fair Housing: targeting uses location, search behaviour and income bracket only. National origin and ethnicity are protected classes and never targeting inputs; every homeowner in the zip code with that intent is eligible to see the ad.
Seasonality: spring and early summer peak in most markets. Late-year family gatherings tend to start selling conversations that surface as January and February searches, when trust is cheapest to build.
What our ISA team asks Spanish-speaking sellers
An appointment only counts if the homeowner can sign. The team confirms that in Spanish, English or both before booking.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Ya decidieron vender, o todavia lo estan pensando? | Ya decidimos, estamos viendo cuando. | Solo queria saber cuanto vale. |
| Para cuando les gustaria estar mudados? | A date inside the next 3 to 12 months, often tied to a school year or a job start. | No timeline at all. |
| Hay alguien mas en el titulo o en la decision? | Yes, and they are on board and can be at the appointment. | A family member on title who has not agreed or lives abroad and cannot sign. |
| Van a comprar otra casa despues de vender? | Yes, locally, and they want one agent for both. | Not a disqualifier; the answer only shapes the appointment notes. |
| Prefieren que la cita sea en espanol, en ingles, o los dos? | Any answer; the ISA notes it so the agent arrives ready. | Not a disqualifier. |
| Han firmado algo con otro agente? | No. | Already listed with another agent. |
A homeowner who names a date, confirms the title and states a language preference is ready for your calendar. One still guessing at a price, or waiting on a sibling's signature, keeps talking to appointment setting for Spanish-speaking agents until a real answer replaces the guess.
What a qualified Spanish-speaking agent listings appointment looks like
The trigger here is usually the same: a household outgrowing a starter home after a second or third child. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for Spanish-speaking agent listings.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Ya decidieron vender, o todavia lo estan pensando? (Have you decided to sell, or are you. | Ya decidimos, estamos viendo cuando. (We have decided; we are figuring out timing.) | Solo queria saber cuanto vale. (Just curious what it is worth.) |
| Para cuando les gustaria estar mudados? (When would you ideally be moved out?) | A date inside the next 3 to 12 months, often tied to a school. | No timeline at all. |
| Hay alguien mas en el titulo o en la decision, como un esposo, un padre o. | Yes, and they are on board and can be at the appointment. | A family member on title who has not agreed or lives abroad and cannot. |
| Van a comprar otra casa despues de vender? (Are you buying another home after you sell?) | Yes, locally, and they want one agent for both. | None; the answer only shapes the appointment notes. |
| Prefieren que la cita sea en espanol, en ingles, o los dos? (Would you prefer the. | Any answer; the ISA notes it so the agent arrives ready. | None. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
What bilingual agents ask before they start
My clients come from referrals and trust, so a video ad will feel cold to them. The ad is you, on camera, in Spanish, explaining how you would sell their home, so the homeowner has already watched you before our ISA team calls. That is trust built before the first call, not a cold ad.
Is there enough Spanish-language search volume in my zip codes? We check that on the YouTube Listings Call with your actual zip codes before we quote a price, and say so plainly if we cannot get you results.
Can your ISA team even talk to my sellers? Our US-based ISA team qualifies every lead and notes the homeowner's language preference so you walk in ready.
I already run Facebook and Instagram Ads in Spanish. Facebook restricts real estate targeting under its housing policy and cannot reach a homeowner at the moment they search how to sell. YouTube is owned by Google and reaches that intent instead. Keep Facebook and Instagram Ads for awareness if it pays.
Spanish-speaking agent listings in Canada
The same system runs in Canada with CAD math and the ISA team calling Canadian numbers. Spanish-speaking populations cluster in Toronto, Montreal and Vancouver, and market selection still follows the population rule of roughly 250,000 to 750,000.
Canadian human rights codes protect ethnic origin and language in some provinces, the same way Fair Housing protects national origin: creative in Spanish, targeting by location and intent. Quebec agents must also satisfy French-language requirements under the Charter of the French Language alongside the Spanish version.
Many US states also require a Spanish translation of the agreement when a contract is negotiated mainly in Spanish; California's Civil Code is the best-known example. Consistent Listings never acts as your translator or legal adviser. Use your brokerage's translated agreement and check your own state's rule.
Related reading:
Questions, answered
How do I get seller leads as a Spanish-speaking real estate agent?
A Spanish-speaking agent gets seller leads by running a video, recorded in Spanish, to homeowners in their own zip codes searching phrases like cuanto vale mi casa and vender mi casa. YouTube allows zip code, income bracket and search-intent targeting, reaching the homeowner while they research a sale. A US-based ISA team calls every lead within minutes and books the qualified ones as in-person appointments.
Can YouTube ads for real estate run in Spanish?
YouTube ads for real estate can run in Spanish, and most seller ads on the platform do not, which typically leaves the Spanish-language intent searches in a zip code uncontested. The script, the on-screen text and the landing page can all run in Spanish, English or both, and the ISA team notes which language the homeowner prefers before the appointment is booked.
Is it legal to run a real estate ad in Spanish under Fair Housing?
Running a real estate ad in Spanish is a creative choice, not a targeting choice, so it does not conflict with Fair Housing. The law restricts targeting by national origin and its proxies, including language spoken at home. Campaigns target zip codes, household income brackets and search behaviour, and every homeowner in that zip code with that intent is eligible to see the ad, regardless of the language they speak.
How do I find Spanish-speaking home sellers in my zip codes without targeting by ethnicity?
Finding these sellers works through search intent and location, not ethnicity. Campaigns target homeowners in specific zip codes who search phrases such as cuanto vale mi casa or what's my home worth, plus household income bracket and homeowner status. The Spanish-language creative invites a Spanish-speaking viewer to self-select by watching, and the targeting itself never uses language, surname or national origin.
Do I need a Spanish version of the listing agreement?
Several US states require a Spanish translation of the listing agreement or disclosures when the deal was negotiated primarily in Spanish, and California's Civil Code is typically cited as the clearest example. Check your state's rule and use your brokerage's translated agreement. Consistent Listings scripts and qualifies leads but never acts as a translator, notary or legal adviser for the paperwork itself.
How many listings can a bilingual agent expect from YouTube ads in 100 days?
Every agent works toward the same floor: 2 signed listings in the first 100 days, backed by a full refund if you show up to your appointments and do not sign one. Plan on 2 to 3 qualified in-person appointments a month, with the exact pace mapped on the YouTube Listings Call.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.