Consistent Listings runs a four-step system: you record one video off our script, we target homeowners in your zip codes on YouTube, our US-based ISA team calls and qualifies every lead within minutes, and you show up to a booked, in-person appointment. Ads usually live within about a week of your recording, sometimes inside 72 hours, and the offer is 2 signed listings in your first 100 days or a full refund.
- You record once, off a script we write, in about an hour.
- YouTube lets us target zip codes, household income brackets and search intent that Facebook and Google Search housing categories restrict.
- Our US-based ISA team calls every lead within minutes and only books appointments it is confident in.
- The 100-day clock starts when your ads go live, not when you sign up.
- You do two things in this system: approve the script and show up to appointments.
Step 1: you record once, off a script we write
The system starts with about an hour of your time on camera, not a marketing plan you have to build. We write the script, you record it once, and we handle everything else from there.
We write a script fitted to your zip codes and price points, built from the ad framework already producing listings across every market we run in. You do not write it and you do not improvise it. You record once, in about an hour, following the filming guide we send ahead of the session.
If you would rather not be the one on camera, your AI Clone can front the ad instead, built from that same recording session. Either way, the goal of Step 1 is one clean recording, not a reel of takes.
Step 2: precision targeting on YouTube
Once the video is edited, the campaign reaches homeowners in your specific zip codes who are actively searching "sell my home" and "what's my home worth." YouTube is owned by Google, which is what makes this kind of intent targeting possible.
We target by zip code, household income bracket and search intent, we target homeowners rather than renters, and we exclude licensed agents from ever seeing the ad. Facebook and Google Search restrict this level of targeting under their housing policies, which is one reason why YouTube ads for real estate sellers outperform those channels for listing leads specifically.
Ads usually live within about a week of your recording, sometimes inside 72 hours. That is also when the 100-day guarantee clock starts, not the day you sign the agreement.
Step 3: ISA qualification before anything reaches your calendar
A lead is not an appointment. Step 3 is where Appointment Setting, our US-based ISA team, turns a raised hand into a booked, qualified visit.
The team calls every lead within minutes, with an average speed to lead of 48 seconds. They train 2 to 3 hours daily on seller conversations and spend 40+ hours a week talking to homeowners, which is what lets them run an 10-point qualification on every call.
Only the leads that pass that qualification get booked. Leads that are not ready go into nurture instead of your calendar, so you are not driving to a conversation that was never going to sign. You can see how those qualifying questions work in more depth on appointment setting for real estate agents.
Step 4: you close
By the time an appointment lands in your calendar, the groundwork is already done. The homeowner has already watched you on YouTube, and the ISA team has already written up their motivation, timeline and situation.
You show up to an in-person appointment with someone who chose to watch you, not a name pulled from a shared list. Show rate on booked appointments runs at 95%, and about across the client base. Your job at this stage is the same job you already do at any listing appointment: walk in, present, and close.
Plan on 2 to 3 qualified in-person appointments a month, 8 to 10 across your first 100 days, and 2 to 3 signed listings in 100 days as the floor we plan around.
What you do and what Consistent Listings does
Two things sit on your side of this system. Everything between them is ours to run.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for your zip codes and price points | Days 1 to 2 |
| Recording | Record once, about an hour | Filming guide, editing, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and manage the YouTube campaign | Live in about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, qualify, nurture | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you before each visit | Before each appointment |
| The appointment | Show up and present | Follow up on anything that does not sign yet | Ongoing |
A full walkthrough of every paid channel behind this system, not only YouTube, is on paid media for real estate agents.
How the YouTube Listings Call fits before any of this starts
None of the four steps begin until a YouTube Listings Call confirms your market is open and your numbers make sense. The call is one hour on Zoom, no slides and no script.
On the call we look at your actual pipeline, check whether your area is open because we cap how many agents we take per market, and map what your first 100 days would look like at your price points. If we do not think we can get you results, we say so and cut the call short. We do not take every agent who books.
If your area is open, book your YouTube Listings Call and the four steps above start moving from there.
Questions, answered
How long does it take to get my first listing appointment?
Timing depends on your market and price point, but the pace we plan around is 2 to 3 qualified in-person appointments a month once ads are live, with 8 to 10 across your first 100 days. Ads usually live within about a week of your recording, sometimes inside 72 hours, so the clock on your appointments starts within days of the recording session, not weeks.
Do I have to be on camera for the system to work?
Most agents record the video themselves, in about an hour, off a script we write. If you would rather not appear on camera, an AI Clone built from that same recording session can front the ad instead. Either way, the targeting, the calling and the booking run exactly the same in the background.
What does the ISA team actually do before booking an appointment?
Appointment Setting, our US-based ISA team, calls every lead within minutes and runs an 10-point qualification before booking anything. They confirm motivation, timeline and situation on the call, and only book the appointments they are confident in. Leads that are not ready go into nurture instead of onto your calendar.
When does the 100-day guarantee clock start?
The 100-day clock starts when your ads go live, which is usually within about a week of your recording, sometimes inside 72 hours, not the day you sign the agreement. If you show up to your booked appointments and do not sign a listing inside that window, the guarantee is a full refund. The full mechanics are covered on the guarantee page.
What happens if my area is already taken?
Consistent Listings caps how many agents it takes in any one market, sized on a population of roughly 250,000 to 750,000, so clients never compete against each other. Availability is confirmed on the YouTube Listings Call before anything else starts. If your market is closed, we tell you on that call rather than signing you into a shared area.
How is this different from buying leads from a portal?
Portal leads are typically shared with 3 to 5 other agents who all get the same name at the same time. In this system, the homeowner has already watched your video before the ISA team ever calls, and the lead is never shared with another agent. That is the difference between competing on speed and starting the call with someone who already knows your face.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.