Consistent Listings runs the YouTube listings system across every market we run in in the US and Canada, sized on a population of roughly 250,000 to 750,000 per agent. We cap how many agents we take in any one area, so two clients never bid against the same homeowners in the same zip codes.
- The system runs in every market we run in across the US and Canada, with one agent capped per area.
- Markets are sized on a population of roughly 250,000 to 750,000 so one agent can realistically own the area.
- Canadian campaigns use CAD math and an ISA team that calls Canadian numbers directly.
- Checking whether your area is open is the first thing that happens on the YouTube Listings Call.
- A market being taken by another agent is answered honestly, not worked around.
Where Consistent Listings runs campaigns
Consistent Listings runs the YouTube listings system across every market we run in in the US and Canada, and the framework fits each new market to its own zip codes and price points rather than reusing a generic script.
Markets range from small and rural areas with light competition to dense metros where zip-level targeting carves out a defensible slice of a saturated market. What stays constant is the four-step system: YouTube Ads reaching homeowners by search intent, and Appointment Setting, our US-based ISA team, qualifying every lead before it reaches your calendar.
Why we cap agents per market
Capping agents per market is arithmetic, not generosity. If two agents in the same zip codes both ran the same targeting, each ad would compete against the other for the same homeowner's attention and the same ISA calendar, and both campaigns would perform worse.
One agent per market, sized on a population of roughly 250,000 to 750,000, means the targeting, the script, and the ISA team's local knowledge all serve a single client instead of splitting between two. That is also what protects the 100-day guarantee: a market with two competing campaigns cannot deliver the same result to both.
How markets get sized
Market size decides how the campaign gets built, not just how many agents can run in it.
| Market size | Typical population | What changes in the campaign |
|---|---|---|
| Small or rural | Under 250,000 | Lower competition on YouTube; one agent can become the dominant face for the whole area |
| Mid-size, our core range | 250,000 to 750,000 | The standard build: zip-level targeting sized to one agent's capacity |
| Dense metro | Over 750,000 | Zip and neighbourhood-level targeting narrows the audience to a defensible slice |
An agent in a small market and an agent in a major metro both run the same four-step system; only the geographic radius and the targeting layers change.
Running the system in Canada
The system runs the same way north of the border, with two differences. Pricing and the listing math are quoted in CAD instead of USD, and Appointment Setting, our US-based ISA team, calls Canadian phone numbers directly as part of the same calling cadence used for US leads.
Targeting stays intent-based in Canada exactly as it is in the US: zip or postal-code equivalent areas, household income bracket, and search behaviour, never age, family status, or any protected characteristic. Listing leads for Canadian real estate agents covers the province-by-province detail.
How to check if your area is open
The fastest way to know if your market is open is to ask on the YouTube Listings Call. We check availability for your specific zip codes before we discuss anything else, because a taken market changes what we can promise.
If another agent already runs your area, we say so directly rather than take you on and split the same homeowners two ways. If it is open, we map what the first 100 days looks like for your population size and price points before quoting a number.
What agents ask about market availability
"What if someone in my brokerage already uses Consistent Listings?"
The cap applies to the market, not the brokerage. If a colleague already runs your zip codes, that area is taken regardless of which office either of you works from.
"Can I expand my radius if my market is small?"
Small and rural markets often absorb a wider radius without losing focus, since listing leads for agents in small and rural markets explains how low competition there works in your favour.
"What happens if I move to a new market later?"
We check availability in the new area the same way we did for the first one, and nothing about your existing campaign changes until that new area is confirmed open.
Questions, answered
How many markets does Consistent Listings operate in?
Consistent Listings runs the YouTube listings system across every market we run in in the US and Canada, with each market sized on a population of roughly 250,000 to 750,000 per agent. The framework is the same everywhere; what changes per market is the zip-code targeting, the price-point math, and in Canada, the currency and phone numbers the ISA team calls.
Why does Consistent Listings only take one agent per market?
One agent per market means the targeting, the script, and the ISA team's calendar all serve a single client instead of splitting between competing campaigns. Two agents in the same zip codes running the same system would compete against each other for the same homeowner's attention, which weakens results for both. Capping the market protects the 100-day guarantee for the agent who holds it.
Does Consistent Listings serve small or rural markets?
Small and rural markets run the same four-step system as larger ones, often with an advantage: lower competition on YouTube means one agent can become the dominant face across the whole area faster. Listing leads for agents in small and rural markets covers how that lower-competition environment changes the targeting radius and the pace of results.
How is pricing different for Canadian agents?
Canadian campaigns use the same three-part pricing shape as US campaigns, a program fee, a per-booked-appointment fee, and ad spend, quoted in CAD rather than USD. Appointment Setting, our US-based ISA team, calls Canadian phone numbers as part of the same calling cadence used for US leads, so no separate calling process is involved.
How do I find out if my market is already taken?
Checking market availability is the first thing that happens on the YouTube Listings Call: we confirm whether your zip codes are open before discussing anything else. If another agent already runs your area, we say so directly rather than take you on and split the same homeowners between two campaigns.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.