Consistent Listings builds listing leads for Canadian real estate agents by running YouTube ads to homeowners in your postal areas who are searching what their home is worth, then a US-based ISA team calls every lead and books the qualified ones as in-person appointments. We guarantee at least one signed listing in 100 days or a full refund. Ted and Matt used the same system to sign 8 listings in 100 days.
- Canadian sellers search valuation and timing phrases in postal areas and cities, not zip codes, for weeks before they call an agent.
- Facebook removes zip and postal precision under its housing category, so YouTube is where postal-area targeting still works in Canada.
- A US-based ISA team calls every Canadian lead within minutes and qualifies it before any appointment reaches your calendar.
- One agent per market means you are never bidding against another Consistent Listings client in your board area.
What Canadian sellers search before they call an agent
A homeowner in Toronto or Calgary rarely starts by typing a realtor's name. They start with a question about their own house, their own mortgage, or their own timeline, and they type it into YouTube or Google weeks before they pick up the phone.
The phrases below are the ones a Canadian seller campaign is built around. Each one earns a different line in the video.
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| what is my house worth | valuation | Here is how I price a home in your city, and it is not the online estimate. |
| home evaluation near me | valuation | A free home evaluation from an agent who sells in your neighbourhood, not an algorithm reading tax records. |
| sell my house [city] | timing | Selling in the next few months? Here is the order to do things in, starting this week. |
| should I sell my house now or wait Canada | research | Selling now or waiting comes down to your mortgage, your next home and your timeline. |
| best time to sell a house in Canada | timing | Spring is not always the best time to list. Here is what recent years actually showed. |
| real estate agent commission Canada | research | Here is exactly what an agent charges, what it pays for, and what to ask first. |
| best realtor near me | agent | Before you pick a realtor, ask these three questions. Most cannot answer the second one. |
| mortgage renewal should I sell | timing | If your renewal payment does not work, selling is one of three options to compare. |
The valuation and agent-search phrases convert fastest, because that homeowner is choosing between agents this week. The timing and research phrases arrive earlier, before the household has committed to anything, which is exactly when a video builds more trust than a call ever could.
Why Canadian portal and referral leads do not turn into listings
"The portal leads I paid for went to four other agents before I even called back."
Realtor.ca advertising and referral-fee programs from sites like Zolo, Zoocasa and Wahi are shared. The seller has no relationship with any agent on the list, so speed decides the call, not trust.
"Facebook will not let me target homeowners in my own postal codes any more."
Meta's housing category strips out location precision and most audience targeting, so the ad spend reaches renters and people outside the board area alongside the sellers you actually want.
"My market is one price band and one agent can only door knock so many streets."
Farming and open houses work, but they are capped by an agent's own hours, one street at a time.
"Every US marketing company I talk to does not understand CASL, the Do Not Call List or how our boards work."
Most lead vendors are built for the US and treat Canada as an afterthought, leaving compliance and calling to the agent. A YouTube ads campaign built for Canadian agents is built the other way around: the seller chooses to watch you first, and the call comes after they have already raised a hand.
The system, fitted to Canadian agents
01 Deploy what already works
We fit the ad framework already producing listings across every market we run in to your postal areas and your board's price points. You record once, off a script we write, in about an hour, in Canadian dollars and Canadian spelling throughout.
02 Precision targeting
We target homeowners by forward sortation area, the first three characters of a postal code, plus city and municipality boundaries inside your board. Meta's housing category cannot do this in Canada; YouTube still can.
03 ISA qualification
Our US-based ISA (inside sales agent) team calls every lead within minutes, in Canadian numbers, every day. Every homeowner has requested a valuation from your ad, so the call answers a request the seller made, and the team keeps the consent record CASL and the National Do Not Call List require.
04 You close
A qualified, in-person appointment lands in your calendar with the homeowner's motivation, timeline and mortgage situation already noted. You book your YouTube Listings Call to check whether your market is open before anything else starts.
Targeting Canadian sellers on YouTube
Targeting is built from location and behaviour inside your board area, sized so one agent covers a market of roughly 250,000 to 750,000 people. We do not run two agents in the same Canadian market.
The signals that build a Canadian seller campaign:
- Search intent for what is my house worth, home evaluation and sell my house plus the city name
- In-market behaviour for residential property for sale in the target area
- Homeowner status rather than renter
- Household income bracket where Google supports it in Canada
Exclusions: renters, licensed agents and brokers, postal areas outside your board and licence jurisdiction, and any US audience unless you are licensed on both sides of the border.
Targeting uses location, search behaviour and income bracket only. No protected characteristic under a provincial human rights code or the Canadian Human Rights Act is used, and the creative is written for every homeowner.
Spring, from March to June, is the listing peak in most Canadian markets, with a second window in early fall. July, August and mid-December to mid-January are slow. Alberta and Atlantic Canada run flatter through the year than Ontario and British Columbia, which is why winter is often when attention is cheapest and trust gets built ahead of the spring rush.
What our ISA team asks Canadian sellers
An appointment only reaches your calendar once the homeowner can actually sign. The ISA team confirms that first.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Have you decided to sell, or are you still weighing it up? | We have decided, we are working out timing. | Just curious after the assessment notice arrived. |
| When would you ideally have the sale closed? | A date inside the next 3 to 12 months. | No timeline and no reason to have one. |
| Is your mortgage up for renewal soon? | Yes, it renews in spring and we want to sell first. | Not relevant, and no other driver either. |
| Is anyone else on title? | My spouse, and we are both on board. | A co-owner who has not agreed to sell. |
| Have you signed a listing agreement already? | No, we have not signed anything. | Already listed under a current representation agreement. |
| Is this your primary residence, a rental, or a place you are winding down? | Primary residence, or a rental that no longer cash flows. | A pre-construction unit that has not closed. |
| Would a 30-minute in-person visit work for you? | Yes, here is a day and time. | Wants an emailed number only, no visit. |
When the answers line up, the appointment is booked with notes attached. When they do not, the lead stays in nurture until the timeline is real.
What a qualified Canadian listing leads appointment looks like
The trigger here is usually the same: a mortgage renewal date inside the next 12 months at a higher rate than the original term. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for Canadian listing leads.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Have you decided to sell, or are you still weighing it up? | We have decided; we are working out timing and where we go next. | Just curious what it is worth after the assessment notice. |
| When would you ideally have the sale closed? | A date inside the next 3 to 12 months, often tied to a renewal. | No timeline and no reason to have one. |
| Is your mortgage up for renewal soon, and does that affect your timing? | Yes, it renews in the spring and we want to be sold before then. | Not relevant, and no other driver either. |
| Is anyone else on title, or involved in the decision? | My spouse, and we are both on board. | A co-owner who has not agreed to sell. |
| Have you signed a listing agreement or a representation agreement with another brokerage? | No, we have not signed anything. | Already listed or under a current representation agreement. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
What Canadian agents ask before they start
"Your ISA team is in the US. Can they even call Canadian numbers, and do they understand CASL and the Do Not Call List?"
Yes. The team calls Canadian numbers every day. Every lead has asked for a home valuation from your ad, so the call answers a request rather than making a cold one, and the consent record is kept.
"Canadian pricing and commissions are different. Does the math work here?"
The math is done in CAD on your board's prices. At a typical Canadian price point, one listing side is worth more than in most US markets, so the same floor of signed listings returns more, not less.
"Toronto and Vancouver are saturated. Every agent is advertising."
Most of that advertising sits on Facebook and Instagram, where housing rules remove the targeting. On YouTube we reach homeowners in your specific postal areas who are searching what their home is worth, and one agent per market means you are not bidding against another client.
"I have been burned by a US marketing company that took the retainer and vanished."
That is what the 100-day guarantee exists for: show up to your appointments, do not sign a listing in 100 days, and you get a full refund. The clock starts on launch day, not signing day.
Related reading:
Questions, answered
Does the Consistent Listings YouTube system work for real estate agents in Canada?
The same YouTube ads and ISA (inside sales agent) system that runs in the US runs for Canadian agents, with targeting set to postal areas and cities, the math done in Canadian dollars, and calling done to Canadian numbers. Ted and Matt used it to sign 8 listings in 100 days. The offer stays the same: 2 signed listings in your first 100 days or a full refund.
How do YouTube ads target homeowners by postal code in Canada?
Campaigns target by forward sortation area, the first three characters of a Canadian postal code, alongside city and municipality boundaries inside your board. Google supports search intent, homeowner status and household income bracket layered on top, which is targeting Meta's housing category does not allow in Canada. Renters, licensed agents and postal areas outside your jurisdiction are excluded from every campaign.
Can a US-based ISA team legally call Canadian seller leads?
Our US-based ISA team calls Canadian numbers every day, and every lead has already requested a home valuation from your ad, which is the basis for the call under Canada's National Do Not Call List rules. CASL governs any email or text follow-up and requires consent plus an unsubscribe mechanism. The team keeps the consent record for every lead it calls.
How many listings does a Canadian agent need for $100,000 GCI at their price point?
Reaching $100,000 CAD in gross commission income (GCI) depends on your board's price point, but at a typical Canadian price band an agent typically needs about 6 listings to hit that target on a 2.5% commission side. Toronto and Vancouver price points typically need fewer listings for the same GCI, and prairie or Atlantic markets typically need more. the YouTube Listings Call maps this to your own numbers.
What Canadian results has Consistent Listings produced?
Ted and Matt, agents in Canada, signed 8 listings in 100 days running the same YouTube ads and ISA system described on this page. Results vary by market and price point, and the full case study covers what was targeted and how the appointments were qualified. The 100-day guarantee applies to Canadian campaigns exactly as it does to US ones.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.