Consistent Listings runs Video Production for Canadian agents by writing a script fitted to your postal areas and price points, then turning one recording session into the ad variations your YouTube campaign needs. You record once, off our script, in about an hour, and ads go live about a week, sometimes inside 72 hours later.
- Canadian homeowners need to see brokerage identification and your registered title, so the script names both on screen.
- One recording session is cut into the hooks that match mortgage renewal, valuation and timing searches.
- You record once, in about an hour, on a phone or webcam; there is no studio or equipment purchase.
- An AI Clone can front a second city or provincial variant without a re-shoot when your session already exists.
What Canadian homeowners need to see in the video
A Canadian homeowner watching a seller ad is checking two things fast: does this agent actually work in my area, and are they who they say they are. The script front-loads both.
Under provincial rules such as TRESA in Ontario, advertising has to show the registered brokerage name and your registered title, salesperson or broker in Ontario, Realtor only if you are a CREA member. The script states the brokerage and title on screen rather than leaving it to a caption nobody reads.
After that, the video speaks to whatever brought the homeowner there: a mortgage renewal date, an online estimate they do not trust, or a spring listing they are already thinking about. Quebec sessions add French-language on-screen text where the campaign runs in Quebec, since consumer-facing advertising there has its own language requirement.
Deliverables for a Canadian video session
One recording session produces every asset the Canadian campaign needs; nothing is filmed twice for a different postal area.
| Asset | Length | Where it runs | Turnaround |
|---|---|---|---|
| Primary hook variant | About 8 seconds | In-stream before the main ad | Inside the launch window |
| Full seller ad | 60 to 90 seconds | YouTube in-stream, your postal areas | Inside the launch window |
| Landing page video | Same footage, re-cut | Your landing page | Inside the launch window |
| City or provincial variant | About 8 seconds | Swapped city name, same script | Same footage, no re-shoot |
The city or provincial variant lets one recording session cover Calgary and Edmonton, or Ontario and British Columbia, by swapping the city line rather than booking a second shoot.
The one-hour recording session
You get a one-page filming guide before you record: phone or webcam, where to put the light, how to frame the shot, how many takes to give each block. No equipment purchase and no studio.
Most agents finish recording every block of the script inside an hour. Multiple takes are fine; we pick the best one for each block during editing. There is nothing to memorise, since the script is read in short segments rather than performed end to end.
Bring your license number, your brokerage name spelled the way it appears on your registration, and, if you are recording a Quebec variant, confirm the French text with us before the session so the on-screen wording matches your license exactly.
Editing and launch
Editing turns one session into every hook and length the campaign needs: captions, a clear call to action and the landing page tie-in. You review the cut before anything goes live. The process follows the same steps laid out on the Video Production service for real estate agents page, with the Canadian brokerage disclosure and provincial title added at the edit stage rather than left for you to catch.
Ads usually live within about a week of your recording, sometimes inside 72 hours, and the 100-day guarantee clock starts on launch day, not signing day. From there, YouTube ads for Canadian agents covers how the targeting and the ISA calls take over.
As the campaign runs, we watch which hooks earn the view and which earn the valuation request, then re-cut from the same footage rather than asking you to film again. A re-cut changes the hook and the caption, not the underlying recording, so nothing about your brokerage disclosure or registered title needs to be re-approved each time.
When an AI Clone replaces a re-shoot
Once your session exists, an AI Clone built from it can front a second variant, a second city inside the same province, or a second price band, without another recording day. That matters more for Canadian agents than most, because a single agent can cover a market that spans several towns or two neighbouring cities with different names to say on camera.
Every script the clone reads is approved by you first, and the campaign discloses that the likeness is AI-generated where platform or provincial rules require it. You still attend every in-person appointment; the clone never replaces you at the kitchen table. See AI Clones for Canadian agents for the variants that apply to your market.
What Canadian agents ask before they record
"Do I need a French version if I am not in Quebec?" No. French on-screen text applies where the campaign runs in Quebec under provincial consumer advertising rules; outside Quebec the script runs in English only.
"My market is small. Is one recording enough for the whole area?" Yes. A Canadian market is sized to roughly 250,000 to 750,000 people, which is often several towns or two cities together, and the city or provincial variant covers that from one session.
"Can I re-record if the first take feels off?" Multiple takes are expected inside the same hour; we pick the best one per block, so there is no separate re-shoot fee or second booking to arrange.
Questions, answered
Does a Canadian video ad need to show my brokerage and title?
Provincial rules require advertising to show the registered brokerage name and your registered title, such as salesperson or broker in Ontario, with Realtor reserved for CREA members. The script states both on screen rather than in a caption. This applies to every Canadian variant of the video, including any city or provincial swap made from the same footage.
Do I need a French version of my video for Quebec?
A French-language on-screen version applies only where the campaign runs in Quebec, since consumer-facing advertising there has its own language requirement under OACIQ rules. Outside Quebec, the script and captions run in English. If you serve both Quebec and another province, we build the French variant from the same recording session rather than a separate shoot.
Can one recording cover more than one Canadian city?
One recording session can cover more than one Canadian city when the market is sized as several towns together, which is common at 250,000 to 750,000 people. The city name in the script is swapped for a second variant using the same footage, so Calgary and Edmonton, for example, can run from a single session without a second shoot.
How is Video Production different from listing photography or a drone tour?
Video Production is the creative that fronts a paid seller campaign, judged on whether a homeowner stops, watches and requests a valuation. Listing photography and drone tours market a specific property to buyers after it is already listed, which is a different job with a different audience. The two are not interchangeable and Consistent Listings does not produce property tour content.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.