Consistent Listings gets condos listing leads by putting your face in front of condo owners in your buildings while they search what their unit is worth, then a US-based ISA team calls each one within minutes and books the ones who are ready to sell. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- Condo owners cluster in buildings, so one campaign reaches dozens of sellers with the same fee, assessment and resale-certificate questions.
- YouTube targets by zip code, household income bracket and search intent, which Facebook and Google Search housing categories restrict.
- Our US-based ISA team asks whether the owner lives in the unit or rents it out, and a renter never reaches your calendar.
- A special assessment or fee-increase letter is one of the clearest triggers a condo owner is about to search for an agent.
- The 100-day guarantee applies to condo campaigns the same way: a signed listing or a full refund.
What condo owners search before they call an agent
A condo owner rarely searches for an agent first. They search what their unit is worth, because the unit two floors up just listed for a number that does not match theirs.
The phrases below are the ones we build condo campaigns around, each with its own line in the video.
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| what is my condo worth | valuation | Your condo is not worth what the unit upstairs listed for. Here is how I price a unit in your building. |
| how to sell a condo | research | Selling a condo is not selling a house. There are three documents to get before you list. |
| should I sell my condo now or wait | timing | Whether to sell your condo now or wait comes down to your building, not the headlines. |
| sell my condo fast | timing | The fastest condo sales start with the association paperwork already in hand. |
| selling a condo with a special assessment | research | A special assessment does not kill a sale. Here is how I handle it in the listing. |
| how much does it cost to sell a condo | research | Every cost of selling a condo, including the estoppel and resale certificate fees, with nothing hidden. |
| condo fees too high should I sell | timing | If your monthly fees have jumped, here is what buyers in your building are actually paying attention to. |
| sell condo or rent it out | research | Keep it as a rental or sell it? Here are the numbers I run for condo owners in your area. |
| best condo realtor near me | agent | Before you pick an agent for your condo, ask them how many units they have sold in buildings like yours. |
| how to price my condo when other units are for sale | valuation | Three units for sale in your building? Here is how to be the one that sells. |
The valuation-stage phrases matter most in a building with several units listed at once. Whoever answers that question on video gets remembered when the owner picks up the phone.
Why condo leads from farming and portals do not turn into listings
"I farm two towers with mailers and the same three agents' cards are on every unit door."
Building farming is visible and crowded, so it rewards whoever has been there longest. A mailer competes with two other mailers in the same mailbox.
"Condo leads I buy online are renters or people in buildings I cannot get into."
Portal lead forms do not separate owners from renters and are shared with other agents. Half never own the unit.
"By the time I hear a building got hit with an assessment, half the sellers have already listed."
Assessment news travels inside the building first, and the agent is not there to hear it. The homeowner already searched, watched someone else's video and called.
"My condo listings are lower ticket, so I cannot afford to spend what I spend chasing houses."
Condo commissions run smaller per deal, so acquisition cost has to drop too.
A YouTube Ads campaign reverses the order: the owner watches you while still deciding, and our team calls the moment they raise a hand.
The system, fitted to condo listings
01 Deploy what already works
The seller ad framework already running in every market we run in gets rebuilt around your buildings, not a generic homeowner. You record the video once, in roughly an hour, off a script that leads with whatever a condo owner in your zip codes is searching, a fee jump or a unit upstairs that just sold.
02 Precision targeting
We reach condo owners in your zip codes who are searching the phrases above, targeting downtown cores, waterfront corridors and master-planned communities where multi-unit housing dominates. Targeting is by location, search behaviour and household income bracket, never by age or family status.
03 ISA qualification
Our US-based ISA team calls every lead within minutes. On a condo lead the first question is whether they own the unit or rent it, because portal leads mix the two. The team also asks whether the association has sent a fee change, assessment or inspection notice, since that trigger changes what the agent needs before the appointment.
04 You close
A qualified appointment lands in your calendar with the owner's situation written up: whether it is owner-occupied or a rental exit, any rental restrictions or pending litigation in the building, and the timeline. Ads usually live within about a week of your recording, sometimes inside 72 hours, and the 100-day clock starts then, not on signing day.
Targeting condo owners on YouTube
Condo targeting works best where multi-unit housing dominates: downtown cores, waterfront and resort corridors, transit-adjacent neighbourhoods and master-planned communities. Where a zip mixes houses and condos, the creative names the building type so owners self-select.
Signals layered on location: search intent for what is my condo worth, sell my condo and how to sell a condo; homeowner status; household income bracket matched to the unit price band; and in-market signals for real estate services. Exclusions: renters, licensed agents and zips with no meaningful condo stock.
Targeting uses location, search behaviour and income bracket only. No protected characteristic is used, no age or family-status signal is used for downsizer or starter-condo messaging, and the creative is written for every condo owner.
Spring lists peak in most metros. Florida and Arizona list heaviest January to April, and fall assessment letters create a winter wave of owners searching.
What our ISA team asks condo owners
A condo appointment only counts if the owner can actually list the unit.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Is this a condo you live in, or one you have been renting out? | Either, as long as they own it and it can be vacant or shown. | They rent the unit and do not own it |
| Have you decided to sell, or are you still weighing it? | We have decided, we are working out timing. | Just checking what it is worth for a refinance |
| When would you like to be out of the unit? | A date inside the next 3 to 12 months. | No timeline and no reason to move |
| Has the association sent anything recently, like a fee change or assessment notice? | Yes, and they can describe it. This is the trigger the agent needs before the appointment. | None, but this is not a disqualifier on its own |
| Are there any rental restrictions or pending litigation in the building? | A clear answer either way; a yes just changes the buyer pool. | Unit is in a building the owner says cannot currently be sold |
| Is anyone else on the title or part of this decision? | Yes, and they are on board. | A co-owner who has not agreed to sell |
| Have you signed anything with another agent or the building's preferred broker? | No. | Already under a listing agreement |
When those answers line up, the appointment goes on your calendar with the notes attached: what appointment setting for real estate agents means for a condo lead.
What a qualified condo listings appointment looks like
The trigger here is usually the same: a special assessment notice or a fee increase letter from the association. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for condo listings.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Is this a condo you live in, or one you have been renting out? | Either, as long as they own it and it can be vacant or shown. | They rent the unit and do not own it. |
| Have you decided to sell, or are you still weighing it against keeping it? | We have decided, we are working out timing. | Just checking what it is worth for a refinance. |
| When would you like to be out of the unit? | A date inside the next 3 to 12 months. | No timeline and no reason to move. |
| Has the association sent anything recently, like a fee change, an assessment or an inspection notice? | Yes, and they can describe it. This is the trigger and the agent needs. | None, but this is not a disqualifier on its own. |
| Are there any rental restrictions or pending litigation in the building that you know of? | A clear answer either way; a yes just changes the buyer pool. | Unit is in a building the owner says cannot currently be sold, for example. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
What condo specialists ask before they start
Condo commissions are too small to justify paid ads. That is why we price the appointment, not the click, and target the buildings where one campaign reaches many owners. Two signed condo listings in 100 days is the floor, and if you show up to your appointments and sign nothing in 100 days you get a full refund.
I already farm my buildings and everyone knows me. The ads put your face in front of owners searching right now, before they call the name on the mailer. YouTube reaches the ones who threw the mailer away.
Half the online leads I get are renters. We target homeowners, and our ISA team asks whether they own the unit on the first call. A renter never reaches your calendar.
Assessment news makes sellers panic and take lowball cash offers. That is exactly the moment they search what their condo is worth. Meet them first, estoppel in hand, and they list instead of dumping it.
Condos in Canada
In British Columbia the property is a strata lot, the association a strata corporation, and the seller supplies a Form B Information Certificate plus a depreciation report and bylaws. Use strata terms throughout BC campaigns, not HOA.
In Ontario the seller orders a status certificate from the condo corporation, delivered within 10 days of the request. Quebec uses divided co-ownership and a syndicate. Pricing math runs in CAD, and our ISA team calls Canadian numbers the same way they call US ones. Agents working both housing types often run a parallel townhomes listing leads campaign alongside the condo one.
Related reading:
Questions, answered
How do I get more condo listings in a specific building without door knocking?
Building-specific condo listings come from being the agent condo owners see searching what their unit is worth, not from another mailer on the same doors. A YouTube campaign targets the zip code your building sits in, so multiple owners in the same tower see your face before they compare notes with a neighbour. Consistent Listings runs the targeting and the ISA calls; you show up to the appointment already knowing the building's story.
Do YouTube ads work for condo sellers when the commission is smaller?
Condo commissions run smaller per deal, so the campaign is priced around the appointment rather than the click, and one building can produce several sellers from a single ad. Consistent Listings guarantees 2 signed listings in your first 100 days or a full refund, and that guarantee applies to condo campaigns the same way it applies to single-family ones.
How do I target condo owners instead of renters with ads?
Targeting excludes renters and licensed agents from the start and layers homeowner status on top of zip code and search intent. Our US-based ISA team confirms ownership on the first call by asking whether the caller owns the unit or rents it out, so a renter never reaches your calendar even if the ad reaches their screen.
What should I say to a condo owner who just got a special assessment?
A special assessment is a trigger, not a reason to avoid the conversation. The ad and the first call should acknowledge the letter directly and explain that the assessment does not have to kill a sale when the resale certificate or estoppel is handled correctly. Owners search what their condo is worth in the days after that letter arrives, and the agent who answers that search first gets the call.
How many condo listings do I need to hit $100,000 GCI?
At a typical condo price point of roughly $250,000 to $500,000 with a 2.5% listing side, one condo listing nets about $8,750 in commission, which puts $100,000 GCI at roughly 12 listings, illustratively. Every market and commission structure differs, so agents substitute their own numbers on the YouTube Listings Call rather than treat this as a fixed formula.
Can I target one downtown zip code with a lot of towers?
A single downtown zip code with several towers is a strong fit for condo targeting, because one campaign reaches dozens of owners across multiple buildings who all search the same valuation and assessment questions. Consistent Listings caps how many agents it takes per area, so the zip code has to be open before the campaign launches.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.