Consistent Listings runs Just Listed Campaigns that turn one listing into video ads for the homeowners on the same streets, from the day the sign goes up through Just Sold. A US-based team of ISAs, inside sales agents, calls every neighbour who responds within minutes, using an 10-point qualification, and books only homeowners actually thinking about selling. We guarantee at least one signed listing in 100 days or a full refund.
- A Just Listed campaign runs video ads to the homeowners around one listing, not a postcard nobody follows up on.
- YouTube lets the ad target the zip codes around a listing by income bracket and seller search intent; Facebook's housing category does not.
- Our US-based ISA team calls every neighbour who responds within minutes and books only qualified appointments.
- The campaign swaps to Just Sold when the house closes and keeps running on the same streets.
- The 100-day guarantee applies to Just Listed Campaigns the same way it applies to every seller campaign.
What a Just Listed campaign is and who it is for
A Just Listed campaign is a short video ad campaign that runs around one listing, in the zip codes around that house, from the day it goes live through Just Sold. Neighbours see your face, the house they already know, and a reason to find out what their own home is worth. Consistent Listings writes the script, edits the video, launches it on YouTube, and our US-based ISA team, inside sales agents, calls every homeowner who responds.
The campaign is built for agents who already take listings and want each one to produce the next. That includes geo-farmers who mail a farm and want the same streets to see them on video, condo specialists working a building or a cluster of towers, and any listing agent in a market where neighbours decide who to call by who sold the house next door.
It is not a branding exercise. The point is a home value request from a specific street, called within minutes, turned into a qualified in-person appointment. If you take one listing a month or several, the same cycle runs on every one: Just Listed, then Just Sold, then the next listing appointment. You can book your YouTube Listings Call to check whether your zip codes are open before you commit a listing to it.
Three problems that stall a Just Listed campaign
"I paid for Just Listed postcards on every listing and got one call in two years, and it was a neighbour asking about the open house."
A postcard is a static card in a stack of flyers. It proves you are active, and that is all it does. The neighbour who is years from selling has no reason to act on it, and nobody follows up because there is no lead to follow up with.
"My Just Listed posts on Facebook get likes from other agents and nothing from the street."
Facebook puts real estate in its housing category, so the ad cannot be aimed at the zip code or the income bracket around the listing. It goes out to a wide radius of everyone, agents and renters included. YouTube lets the ad sit in front of the homeowners around the house and the people searching what their home is worth.
"Neighbours came to the open house, took a flyer, and I never heard from any of them again."
Open house visitors who own nearby are some of the warmest seller prospects an agent meets, and they walk out with no next step. A Just Listed campaign gives them a reason to raise a hand on video, and an ISA who calls back within minutes to ask whether they are thinking of selling.
How a Just Listed campaign works
Five steps carry a listing from under contract to the next listing appointment on the same street.
| Step | What happens | Who | Time |
|---|---|---|---|
| 1. Listing goes under contract | You send the address, price point and the story of the house; we write a Just Listed script naming the street | You send, we script | Same day |
| 2. You record, once | You film the Just Listed and Just Sold versions in one sitting, or your AI Clone generates both | You, or your AI Clone | About 30 minutes |
| 3. We edit and launch | We cut the ad, build the landing page, and launch on YouTube to homeowners in the zip codes around the listing | We | usually within about a week of your recording, sometimes inside 72 hours |
| 4. The ISA team calls every response | Every neighbour who asks for a home value gets a call within minutes and runs the 10-point qualification | Our US-based ISA team | Average speed to lead 48 seconds |
| 5. Just Sold, then the next appointment | We swap the creative to Just Sold with the result and keep the campaign running on the same streets | We launch, you close | Runs 30 to 60 days after close |
Nothing in that sequence asks you to be a videographer or a cold caller; you record once and show up to the appointment.
What you do and what we do
The agent's job is to send the listing details, record once, and show up to the appointment. Everything else sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Send the address and the story | Write the Just Listed and Just Sold scripts | Same day |
| Recording | Record both versions in one sitting | Filming guide, or AI Clone generation | About 30 minutes |
| Editing and landing page | Nothing | Edit, captions, home value landing page | about a week, sometimes inside 72 hours |
| Targeting and launch | Nothing | Zip codes around the listing, seller search intent, exclusions | At launch |
| Follow-up | Nothing | ISA calls within minutes, 10-point qualification | Ongoing |
| Just Sold swap | Tell us it closed | Swap creative, keep the campaign on the same streets | Within 72 hours of closing |
| Appointment | Show up to the in-person appointment | Calendar sync, pre-appointment notes, nurture | As booked |
The Appointment Setting for real estate agents team is the same one working every response on this table.
Just Listed campaigns compared with other ways to market a new listing
Most ways to tell the neighbours about a new listing give you reach without a way to follow up with the people who noticed.
| Method | Who sees it | Targeting | What happens with a response | Typical cost shape |
|---|---|---|---|---|
| Just Listed postcards | Every mailbox on the route | Carrier route or farm list | Nobody, unless the neighbour calls you | Per piece, per mailing |
| Facebook boosted post | A wide radius of everyone | No zip, income or age targeting under the housing category | You, if you check the inbox | Per day, per listing |
| Open house signs and flyers | Whoever drives past | None | A sign-in sheet, maybe | Print cost |
| Just Listed Campaigns on YouTube | Homeowners in the zip codes around the listing | Zip code, income bracket, seller search intent, renters and agents excluded | ISA call within minutes, qualified appointment booked | Program fee, per booked appointment, ad spend paid to Google |
The program fee, per-appointment fee and ad spend for a Just Listed Campaign are priced on the YouTube Listings Call once we know your market and price point, never published as a flat figure.
The day-by-day timeline around one listing
A full cycle typically touches the same streets four times around one transaction, not once.
| Stage | Action | Who |
|---|---|---|
| About a week before the sign goes up | A Coming Soon ad introduces the story of the house to the same streets, following local MLS coming soon rules | We launch, you approve the script |
| The day the listing goes live | The Just Listed ad launches to homeowners in the zip codes around the house | We |
| The week of the open house | An open house ad runs to the same streets with a reason to stop by | We |
| Within 72 hours of closing | The Just Sold ad swaps in with the result and keeps running on the same homes | We |
That sequence is what a cul-de-sac listing agent might run, for example, on the several hundred homes around one property: Coming Soon, Just Listed, an open house touch, then Just Sold. You can see the Just Listed ad examples for real estate agents that come out of scripts like this, or the Coming Soon listing ads that start the cycle a week early.
What we measure
Six numbers tell you whether a Just Listed cycle is working, in the order they happen.
| Metric | Definition | Why it matters |
|---|---|---|
| Neighbour reach | Unique homeowners in the target zip codes who watched the Just Listed ad | Reach in the right zips matters more than total views |
| View-through rate | Share of served ads watched to 30 seconds or the end | Tells us whether the script and the house hold attention |
| Home value requests | Neighbours who asked what their home is worth from the landing page | The first hand-raise, and what the ISA team works from |
| Speed to lead | Time from a response to the first ISA call | A homeowner who asks Tuesday night and hears nothing until Thursday calls someone else |
| Qualified appointments per listing | In-person appointments booked from one Just Listed and Just Sold cycle | The number that tells you whether the listing produced the next one |
| Cost per qualified appointment | Ad spend for the cycle divided by appointments booked | The only cost number worth comparing against postcards and portals |
Every one of these numbers is visible to you, not held back until the campaign ends.
What this looks like for different agents
The same cycle looks different depending on how you already work a market. Consider a geo-farmer with, say, a farm of several hundred homes: they mail monthly and add a Just Listed video to the same zip codes on each new listing, then Just Sold with the result, so neighbours who have had several postcards now see the face that goes with them. A condo specialist working downtown towers runs a Just Listed ad naming the building for a unit that just went active, aimed at owners in that building and the neighbouring towers, so owners in a similar floor plan ask what theirs is worth.
Two results from agents already running the wider Consistent Listings system show what the same cycle can add up to over a full 100-day period: Ted and Matt got 8 listings in 100 days, and Carii reached $148K GCI in 100 days. Just Listed Campaigns are one layer of that pipeline, run on top of the seller ads already reaching the wider market. You can see more results from agents like you before you commit a listing to the cycle.
The rest of the Just Listed system
A Just Listed campaign is one piece of a set of pages built to answer the questions agents ask before they start one. Just Listed ad examples for real estate agents shows the hooks and scripts a campaign is built from. Just Listed ads cost breaks down what a campaign runs, in shape rather than a flat figure. Just Sold ads for real estate agents covers the creative swap once the house closes. Coming Soon listing ads starts the cycle before the sign goes up. Open house ads for real estate agents turns the weekend touch into the same kind of tracked response.
Each of those pages answers one part of the question a Just Listed campaign raises; this page is the one that ties them together.
One part of a larger system
Just Listed Campaigns sit inside the wider paid media system Consistent Listings runs for listing agents, not on their own. Paid Media for real estate agents covers every channel we run, and why YouTube carries the seller side of it. Appointment Setting for real estate agents is the ISA team that calls every response, on this campaign and every other one. Video Production for real estate agents is the filming guide and edit behind every Just Listed and Just Sold cut. Ad Scripts for real estate agents is where the Just Listed and Just Sold scripts come from before you ever pick up a camera.
Agents who run Just Listed Campaigns alongside the full YouTube Ads for real estate agents program get both sides at once: a standing seller campaign across the market, and a Just Listed and Just Sold layer on every new address.
Questions, answered
What is a Just Listed campaign for real estate agents?
A Just Listed campaign is a short video ad that runs to the homeowners in the zip codes around one listing, from the day it goes live through Just Sold. Consistent Listings writes the script, you record it once, and a US-based ISA team calls every neighbour who asks what their home is worth. The goal is a qualified appointment on the same street, not a postcard nobody calls about.
How long should a Just Listed campaign run?
A Just Listed campaign typically runs from the day the listing goes live through the sale, then swaps to Just Sold and keeps running on the same streets for 30 to 60 days after close. The full cycle covers Coming Soon, Just Listed, an open house touch and Just Sold, so the same homes see the agent's face several times around one transaction.
Can I run a Coming Soon ad before the listing hits the MLS?
A Coming Soon ad introduces the story of the house to the same streets before the sign goes up, and Consistent Listings builds it to follow local MLS coming soon and clear cooperation rules. It typically runs a week or so before Just Listed launches, so the neighbours see the house building interest before it is publicly for sale. Local board rules always take priority over the ad timeline.
Do I need to be on camera for every listing?
Every listing needs a Just Listed and a Just Sold video, but you do not have to film both yourself each time. You can record once off our script, on your phone or with our filming guide, or use an AI Clone to generate both versions from a session you already recorded. Either way, the face on the ad is yours, with your consent on file.
Who follows up with the neighbours who respond to a Just Listed ad?
Our US-based ISA team calls every neighbour who requests a home value or watches the ad through and enquires, usually within minutes of the response. They run an 10-point qualification and only book appointments with homeowners who are actually thinking about selling. You never have to call a neighbour cold; the team works responses only.
How many listings a month do I need for Just Listed campaigns to make sense?
One listing is enough to start a Just Listed cycle, since the campaign is built around a single property and its surrounding streets. Agents with several listings a month get more value because the same zip codes see a new Just Listed or Just Sold every few weeks, which builds recognition faster than one campaign running alone. Geo-farmers with one steady area see this compound the fastest.
Do Just Listed campaigns work for condos and buildings?
Condo and building campaigns work the same way as a single-family Just Listed campaign, with the script naming the building rather than the street. Owners in the same floor plan see an ad for a unit like theirs and ask what their own is worth. Consistent Listings targets the building's zip code and the neighbouring towers, not a wide radius that includes renters.
Should I combine Just Listed video ads with my farming postcards?
Farming postcards and Just Listed video ads work on the same streets in different ways, so combining them is common among geo-farmers already committed to a mailing list. The postcard keeps the mailbox touch going; the video adds a face, a call to action and an ISA who follows up on responses the postcard alone never generated. Neither replaces the other's job.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.