Consistent Listings builds Just Listed ads around a hook that names the street, a look at the house, and a home value offer, then a US-based inside sales agent (ISA) team calls every neighbour who responds within minutes. The examples below use the same four-step sequence Just Listed Campaigns run on every listing, from Coming Soon through Just Sold. Agents who run the full 100-day system are aiming for 2 signed listings in that window.
- A Just Listed ad opens with the street or the building, not the agent, because that is what makes a neighbour stop scrolling.
- The strongest hooks name a specific detail: the address block, the floor plan, or the closing number, not a generic just listed line.
- Every ad ends on a home value offer, because that is the only action a neighbour can take from a video.
- The script never describes who lives on the street; it describes the house and the result, which keeps it inside Fair Housing rules.
What a Just Listed ad has to do in 30 seconds
A Just Listed ad has one job: make a homeowner three doors down stop and watch. It is not a brochure and it is not a brag. It names the street, shows the house, and gives the neighbour a reason to wonder what their own home is worth.
That is why a postcard and a boosted Facebook post rarely produce a call. A postcard proves activity and nothing else, and a wide Facebook radius reaches renters and other agents along with the neighbours who actually matter. A Just Listed campaign for real estate agents is built to run on YouTube instead, where the ad can sit specifically in front of homeowners in the zip codes around the listing.
The examples below follow the same shape every time: name the street, show the proof, ask the question. Swap the address and the price point and the structure holds for a condo tower, a cul-de-sac, or a large geo farm.
Four worked Just Listed and Just Sold ads
Example 1: the geo-farmer's monthly listing. A suburban farm of roughly 900 homes gets a postcard every month. When a listing goes live inside that farm, the Just Listed ad opens on the yard sign and the line "Another one on Maple, and here's what it sold for last time." The ad points to a home value landing page built for that farm's zip codes, and any neighbour who asks gets a call from the ISA team the same day.
Example 2: the condo specialist's building ad. A two-bedroom unit lists in a downtown tower. The ad names the building and the floor plan directly: "Unit B just listed, same layout as half this building." It runs to owners in that tower and the three neighbouring towers, because a shared floor plan is the strongest reason another owner clicks.
Example 3: the cul-de-sac four-touch sequence. One listing, four ads on roughly 400 homes: a Coming Soon teaser a week before the sign goes up, a Just Listed ad at launch, an open house invitation the Thursday before, and a Just Sold ad naming the result once escrow closes. The street sees the same face four times in a month.
Example 4: the AI Clone launch. An agent with an AI Clone sends the address and the story and skips the camera. Both the Just Listed and the Just Sold versions generate in the agent's own voice and face, and the campaign is live within 72 hours of the listing going active, which is the same turnaround a filmed version runs on.
The hooks table
A takeaway before the table: the hook works when it points at something the neighbour can verify by looking out the window, not a claim about the agent.
| Hook | Trigger | Seconds |
|---|---|---|
| Another one on [street name], and here's what it sold for last time. | proof from a prior sale on the same street | 6 |
| Unit B just listed, same layout as half this building. | shared floor plan in a condo tower | 6 |
| Coming soon on [street], before it hits the market. | early access, competitive curiosity | 5 |
| Just sold on [street] in [days] days. Here's what that means for your home. | closed proof plus a home value nudge | 8 |
| Open house Saturday. If you're curious what yours would list for, come by. | low-commitment invitation | 6 |
Each line is short enough to say on camera without a script card, and each one leads straight into the home value ask that closes the ad.
What to avoid in a Just Listed ad
The script describes the property and the result, never the people who live nearby. Phrases like family neighbourhood or exclusive community describe who lives there, not what the house offers, and they put the ad outside Fair Housing rules. Targeting on YouTube stays on zip code, income bracket and seller search intent, the layers Meta's housing category will not allow, and never on age, familial status or any protected class.
A Just Sold ad that names the sale price needs the seller's permission where local Multiple Listing Service (MLS) rules require it, and a Coming Soon ad has to follow the local MLS's coming soon and clear cooperation rules before it can promise a launch date. None of that changes the hook, only the fine print behind it.
What happens after a neighbour clicks
The ad points to a landing page built around one question: what's my home worth. A neighbour who fills it out is handed to our Appointment Setting team, our US-based ISA team, within minutes of the request. The team runs an 10-point qualification and only books the ones who are actually thinking about selling, so the appointment on your calendar comes with a real timeline attached, not a curiosity click.
Want to see the scripts these hooks come from written out line by line? Our ad scripts for real estate agents page breaks down the hook, the proof and the ask for every format. And if you want the shape of what a full 100-day run costs, Just Listed ads cost lays out the buying models.
Questions, answered
What is a Just Listed campaign for real estate agents?
A Just Listed campaign is a short video ad that runs around one listing, in the zip codes near that property, from the day it goes live through Just Sold. Neighbours see the agent's face and the house they already recognise, plus a home value offer they can act on. Consistent Listings writes the script, builds the landing page, and has an inside sales agent (ISA) team call every response within minutes.
Do Just Listed postcards still work in 2026?
A postcard still proves an agent is active on a street, but it gives the neighbour no way to respond and nobody to follow up with them. Agents typically keep mailing a farm for the physical touch while adding a video ad for the response mechanism. The combination covers both: the postcard for reach, the video for the home value hand-raise the ISA team can call.
Why can't I target a zip code with a Just Listed ad on Facebook?
Facebook and Instagram place real estate ads under a housing category that removes zip code, age and income targeting, so the ad reaches a wide radius of everyone rather than the specific street around a listing. YouTube is not restricted the same way, which lets a Just Listed ad target the exact zip codes around the property along with people searching what their home is worth.
Is a Just Listed video ad compliant with Fair Housing rules?
A compliant Just Listed ad describes the property and the agent's result, never the people who live nearby, and avoids phrases like family neighbourhood or exclusive community. Targeting runs on zip code, income bracket and search intent rather than age, familial status, race or any protected class. Just Sold ads that show a sale price need the seller's permission where local Multiple Listing Service rules require it.
How long should a Just Listed campaign run?
A Just Listed campaign typically runs from the day the listing goes live through 30 to 60 days after closing, so the same streets see the Just Sold result once escrow finishes. Agents with a steady pace of listings usually keep a new cycle running most months, which is what turns one street into a recognisable face rather than a single ad they saw once.
How do Just Sold ads get listings from the neighbours?
A Just Sold ad shows the closed result on a street the neighbours already watched during Just Listed, which answers the question a postcard never can: does this agent actually sell houses here. The ad points to the same home value landing page, and any neighbour who responds gets a call from the inside sales agent (ISA) team, not a wait for the agent to check an inbox.
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