Consistent Listings prices Just Listed Campaigns as a one-time program fee, a fee per booked qualified appointment, and ad spend paid directly to Google, so there is no single number that fits every listing. A done-for-you video alternative typically runs $1,500 to $5,000 a month before ad spend, while a postcard mailing runs far less and produces far fewer calls. Your exact figures come out on the YouTube Listings Call.
- Cost per listing moves with three things: the audience size around the property, the price point, and how many listings run per month.
- A postcard or a boosted Facebook post has a lower sticker price and no way to call the neighbour who responds.
- A done-for-you video system typically runs $1,500 to $5,000 a month before ad spend, per published agency pricing.
- Consistent Listings never prints a program fee on this page; the number is scoped to your market on the YouTube Listings Call.
What moves the cost of a Just Listed campaign
Three things move the cost of any Just Listed Campaign, video or postcard. The first is audience size: a large geo farm typically costs more to reach than a small cul-de-sac, whichever channel carries the ad. The second is price point, because a higher-value listing typically justifies a wider radius and a longer campaign window. The third is frequency: an agent running one listing a quarter pays a different shape than a team lead running three a month, where the production cost per listing typically drops as the scripts and targeting get reused.
Competition in the zip code matters too. A street where several other agents already farm typically needs a sharper hook and a longer run to cut through, which is a targeting and creative question more than a straight dollar one. See worked Just Listed ad examples for what that sharper hook looks like.
Four ways agents buy Just Listed marketing today
A takeaway before the table: the sticker price and the cost per actual seller conversation are two different numbers, and the cheapest option on paper is often the most expensive per real lead.
| Model | Typical monthly range | What is covered | Best fit |
|---|---|---|---|
| Just Listed and Just Sold postcards, DIY | $250 to $1,100 | Design, print and postage for one mailing per listing, typically 500 to 2,500 pieces | Agents who want a physical touch and will make the follow-up calls themselves |
| Geographic farming direct mail program | $650 to $1,150 | A monthly mailer to a 1,000-home farm, all in | Agents committed to one farm for 2 or more years |
| Facebook and Instagram boosted posts | $150 to $1,000 | Boost budget per listing under the housing category; no zip, income or age targeting; agent handles responses | Agents who want awareness in a wide radius and are happy to work the inbox |
| Done-for-you video listing marketing agency | $1,500 to $5,000 | Video editing, ad management and landing pages per listing; ad spend and follow-up usually extra | Agents or teams with steady listing volume who want the production handled |
Source: Mail Processing Associates and DirectMail.io direct mail guides, 2026, and typical agency pricing observed in 2026. None of these ranges include a program fee for Consistent Listings, because that number is scoped on the YouTube Listings Call.
The 100-day cost model, in shape
A Just Listed Campaign with Consistent Listings has three cost lines, and only their shape is public here.
| Line item | What it is | Who pays it |
|---|---|---|
| Program fee | A one-time fee to build the script, the landing page and launch the campaign | You, scoped on the YouTube Listings Call |
| Per-appointment fee | Charged only when a qualified in-person appointment is booked | You, per booked appointment |
| Ad spend | The media budget that runs the ads on YouTube | You, paid directly to Google |
That structure means you are never paying for views or clicks on their own. You are paying to launch the campaign once, and then per appointment the inside sales agent (ISA) team actually books, with the guarantee sitting behind the whole 100-day run: a signed listing or a full refund.
The listing math, illustrated
The numbers below are illustrative; put your own market's price point and commission split in and the shape holds for any listing.
| Item | Illustrative value |
|---|---|
| Typical single-family listing price in a mid-size US market | $350,000 to $550,000 |
| Listings to reach $100,000 gross commission income (GCI) | about 9 |
Source: illustrative range; agents substitute their own price points and commission structure. Set against the buying models above, a single signed listing from a Just Listed cycle typically outweighs a full year of postcards on the same street.
The honest version: what makes it cost more or less
It costs more when the zip codes around the listing are wide, the price point is high enough to justify a longer run, or the listing is a one-off rather than part of a steady monthly pace. It typically costs less per listing as volume grows, because the script framework, the landing page and the ISA process are already built and running.
It is not the right fit for an agent who takes one listing every year or two: the setup cost of a first campaign is easier to justify against a pipeline of listings than a single sale. For everyone else, book your YouTube Listings Call and get the actual number mapped to your zip codes rather than a national range. You can also see what other agents got in their first 100 days before you decide.
Questions, answered
How much do Just Listed ads cost per listing?
There is no single figure, because cost depends on the audience size around the listing, the price point, and how many listings run per month. Postcards typically run $250 to $1,100 per mailing, boosted Facebook posts $150 to $1,000, and a done-for-you video agency $1,500 to $5,000 a month before ad spend. Consistent Listings prices as a program fee, a per-appointment fee and ad spend, scoped on the YouTube Listings Call.
Do Just Listed postcards still work in 2026?
A postcard still proves activity on a street, and EDDM Retail postage runs about $0.26 a piece, so the reach is affordable. It gives the neighbour no easy way to respond, so most of the value comes from repetition over months rather than any single mailing. Agents typically pair a mailing with a video ad so a neighbour who is ready has something to click.
Why can't I target a zip code with a Just Listed ad on Facebook?
Facebook places real estate under a housing category that removes zip code, age and income targeting and requires a wide radius around any location, so a boosted post reaches renters and agents along with the neighbours who matter. That is one reason the sticker price looks cheap: the audience is far wider than the street the ad is meant for.
How many listings a month do I need for Just Listed campaigns to make sense?
Agents running a single listing a year can still use a campaign, but the production cost per listing typically drops as scripts and targeting get reused across a steady pace of listings. Geo-farmers with a monthly listing and team leads running 2 or more a month usually see the clearest return, because the same zip codes see a new Just Listed or Just Sold ad every few weeks.
Is ad spend included in the Consistent Listings program fee?
Ad spend is paid directly to Google rather than through Consistent Listings, which keeps the media budget separate from the program fee and the per-appointment fee. That structure is standard across paid media agencies and keeps the ad account and its data owned by the agent rather than the vendor.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.