Consistent Listings builds listing leads for brokerages by running YouTube ads under one agent's face in one market at a time, then a US-based ISA team calls every homeowner lead within minutes and books the qualified ones as in-person appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- Agents typically follow the office that hands out appointments, not the one with the nicer sign, so this is a recruiting tool first.
- The system runs one market and one agent's face at a time; a second market is added once the first is producing.
- Targeting uses zip codes, income bracket and search intent, never a protected characteristic, and the broker's name sits on the ad.
- If the agent shows up to every appointment and signs no listing in 100 days, the brokerage gets a full refund.
What sellers in your markets search before they call your office
A homeowner deciding whether to sell rarely starts by searching for a brokerage. They search a question, and whichever office answers it on video is the one they remember when they are ready to call. The table below is what we build brokerage campaigns around, market by market.
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| what's my home worth | valuation | If you are wondering what your home in [area] would sell for right now, here is how our office prices it. |
| sell my home | timing | Selling in the next few months? Here is what the first two weeks look like when you list with us. |
| how much does it cost to sell a house | research | Here is every cost of selling in [area], with nothing hidden and nothing padded. |
| best real estate agent near me | agent | Before you pick an agent, here are the three questions to ask any office that wants your listing. |
| should I sell my house now or wait | research | Whether to sell now or wait in [area] comes down to three things about your situation. |
| how to sell my house fast | timing | Fast does not have to mean cheap. Here is the order our office does things in. |
| real estate agent commission how much | research | Commission is negotiable everywhere. Here is what you should get for it in [area]. |
| how to choose a listing agent | agent | Most sellers interview one agent. Here is what to check before you sign with anyone, including us. |
| home value estimate [city] | valuation | Online estimates miss by more than you think in [area]. Here is what I would price your home at and why. |
| do I need a realtor to sell my house | research | You do not have to use an agent. Here is what changes when you do, in plain numbers. |
One agent's face carries every phrase in a given market. A homeowner who watches the same agent answer three of these questions over a few weeks is not comparing offices anymore; they are choosing the one they already trust.
Why brokerage-level lead sources do not keep agents productive
"I recruit an agent, spend three months training them, and they leave for the office that hands out appointments."
Agents follow deal flow. A brokerage with no company-generated seller appointments has nothing to hold a producing agent when a competitor across town offers one.
"I bought a portal lead package for the office and the agents will not even call the leads."
Shared buyer leads get worked by 3 to 5 agents at once, convert rarely, and agents stop picking up the phone for them within a few weeks.
"Half my agents have not taken a listing this year and I cannot afford to carry them."
Most agents run on sphere and referrals, which move in cycles. A desk that does not close earns the house nothing on splits.
"Every marketing vendor wants a retainer for the whole roster and none of them will guarantee a single listing."
Roster-wide retainers put every dollar of risk on the broker and spread a thin budget across agents who will not use it. Listing leads for brokerages work the other way: one agent, one market, and the account sits under the brokerage from day one, which is why YouTube ads for brokerages is priced and run market by market instead of roster by roster.
The system, fitted to a brokerage
01 Deploy what already works
We take the ad framework already producing listings across every market we run in and fit it to one market you pick, using the office's own sold data to choose the zip codes and price points. One agent records once, off a script we write, in about an hour.
02 Precision targeting
Targeting is by location, household income bracket and search intent, sized to a market population of roughly 250,000 to 750,000 so one agent can own it without competing against another office agent for the same homeowner. Renters, licensed agents, and your own roster are excluded.
03 ISA qualification
Our US-based team calls every lead within minutes, runs an 10-point qualification, and only books appointments it is confident in. The show rate on booked appointments is 95%, so the agent's calendar fills with homeowners who actually show up.
04 The agent closes
Qualified, in-person appointments land on the agent's calendar with the homeowner's motivation, timeline and situation already noted. The listing signs under the brokerage's brand, and the ads usually live within about a week of your recording, sometimes inside 72 hours, which is when the 100-day guarantee clock starts.
Targeting sellers on YouTube, market by market
A brokerage runs this one market at a time, and each market gets its own agent's face and its own targeting set. Trying to run every office location at once with one video dilutes the trust the campaign depends on.
The broker picks the market, sized to a population of roughly 250,000 to 750,000, using the office's own sold data to choose the zip codes and price points. Signals layered in include search intent for phrases like sell my home and what's my home worth, homeowner status, and household income bracket matched to that market's price points. Renters, licensed agents, and the brokerage's own agents and staff are excluded from the audience.
Targeting uses location, search behaviour and income bracket only. No protected characteristic is used, and the creative is written for every homeowner in the market. Brokers are responsible for their agents' advertising under state licence law and the Fair Housing Act, so that same rule applies to every agent's video the brokerage runs.
Spring and early summer peak in most markets. Brokers typically launch the first market in the off season, when attention is cheapest and the agent on camera has time to show up to appointments before the spring rush hits.
What our ISA team asks a homeowner before booking
A brokerage appointment only counts if the homeowner can actually sign. The team confirms that before it goes on the agent's calendar.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Have you decided to sell, or are you still weighing it up? | We have decided; we are working out timing and price. | Just curious what it is worth. |
| When would you ideally be moved out? | A date inside the next 3 to 12 months. | No timeline, or more than 18 months out. |
| Is anyone else on the title or part of the decision? | Yes, and they are on board. | A co-owner who has not agreed or cannot be reached. |
| Have you signed anything with another agent or office? | No. | Already under a listing agreement with another brokerage. |
| Do you own the home outright or is there a mortgage on it? | Mortgage or owned, with a rough idea of the balance. | Owes more than the home is worth and has not spoken to the lender. |
| Would a 30-minute in-person visit from the agent to walk the home work for you? | Yes, here is a time. | Does not want anyone to come in person. |
When the answers line up, the appointment goes on the agent's calendar with the notes attached. That qualification work is what appointment setting for brokerages means in practice, and it is why the show rate holds at 95%.
What a qualified brokerage listing leads appointment looks like
The trigger here is usually the same: a decision already made to sell, with a target move date inside 3 to 12 months. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for brokerage listing leads.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Have you decided to sell, or are you still weighing it up? | We have decided; we are working out timing and price. | Just curious what it is worth. |
| When would you ideally be moved out? | A date inside the next 3 to 12 months. | No timeline, or more than 18 months out. |
| Is anyone else on the title or part of the decision? | Yes, and they are on board. | A co-owner who has not agreed or cannot be reached. |
| Have you signed anything with another agent or office? | No. | Already under a listing agreement with another brokerage. |
| Do you own the home outright or is there a mortgage on it? | Mortgage or owned, with a rough idea of the balance. | Owes more than the home is worth and has not spoken to the lender. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
What broker-owners ask before they start
"I want this for the whole roster, not one agent." It runs one market and one face at a time, because that is what produces listings. Start with your best closer, prove it in 100 days, then add the next market and the next agent.
"If the agent leaves, they take the leads and the video with them." The account, the landing pages and the appointments are set up under the brokerage. Who is on camera and how the listing splits is your call.
"My agents will not show up to appointments they did not generate." Pick the agent who will. Every appointment is qualified by our ISA team, in person, and the show rate on booked appointments is 95%.
"We already buy portal leads for the office." Those are shared with 3 to 5 other agents and the seller does not know your brand. These are homeowners who chose to watch your agent, and they are never shared.
Brokerages in Canada
The system runs the same way with CAD math. Advertising rules come from the provincial regulator: RECO in Ontario, BCFSA in British Columbia, RECA in Alberta, and OACIQ in Quebec, and the brokerage name has to appear on all advertising, video and landing pages included. Team-naming rules differ by province, and team names cannot imply a separate brokerage.
In Quebec, ISA calls need French-language capability, confirmed on the YouTube Listings Call before a Quebec market launches. Company-generated leads are typically covered by a written agent agreement setting the split and what happens to the lead if the agent leaves; brokers should have counsel check it against provincial rules first.
Related reading:
Questions, answered
How does a brokerage use YouTube seller ads across more than one agent?
A brokerage runs one market and one agent's face at a time rather than putting the whole roster on camera at once. The broker picks the market, sized to a population of roughly 250,000 to 750,000, and the agent whose face runs there. A second market and a second agent get added only once the first market is producing appointments and listings.
Who should be on camera for a brokerage: the broker or an agent?
Either can front the campaign, and some broker-owners who still carry their own listings run their own face first before handing markets to agents. What matters is that the person on camera will actually show up to the in-person appointments, since the qualification work only pays off if someone reliable closes the loop with the homeowner.
What happens to the leads and the video if the agent on camera leaves the brokerage?
The account, the landing pages and the appointment pipeline are set up under the brokerage, not the individual agent. What happens to an in-flight lead or a listing split if the agent leaves is a matter for the brokerage's own agent agreement, which is why brokers typically have counsel review that agreement against state or provincial independent-contractor rules before launch.
How should a broker split commission on company-generated seller appointments?
Commission splits on company-generated appointments are set by the brokerage's own agent agreement, not by Consistent Listings. Brokers typically use a different split for a company-generated lead than for an agent's own sphere business, since the office paid for the appointment. That agreement should be checked against state or provincial independent-contractor rules before the first market launches.
Can a broker run this in two markets at once?
A brokerage typically launches one market with one agent's face, proves it inside the first 100 days, then adds a second market and a second agent. Running two markets from day one dilutes the trust that a single agent's repeated appearance builds with local homeowners, so the system is built to add markets in sequence rather than all at once.
Does the brokerage name need to be on the YouTube ad and landing page?
Brokerage advertising rules in every US state and Canadian province require the brokerage name to appear on agent advertising, including video ads and landing pages, and team names cannot imply a separate brokerage. The broker of record is responsible for that compliance, so it is built into the ad and the landing page before either goes live.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.