Consistent Listings runs Video Production for brokerages by scripting one recording session per market, sending the agent on camera a filming guide, and editing the footage into the ad variations that go live in Google Ads about a week, sometimes inside 72 hours later, all under the brokerage's account. Each market's video is judged by one thing: whether homeowners stop, watch and request a valuation from that office.
- One agent records once per market; no studio, crew or full day is needed.
- The script and filming guide are fitted to the office's zip codes and price points, not a generic template.
- The brokerage name appears on the ad and landing page as state or provincial rules require.
- Editing produces variations by hook and length so the office can see which angle a market responds to.
- An AI Clone can front a market's ads under the same script when the agent cannot re-shoot.
What a brokerage's homeowners need to see in the video
A brokerage's video has two jobs a solo agent's does not: it has to make the individual agent recognizable, and it has to carry the office's name in a way that satisfies the broker of record's advertising responsibility. Neither job changes what makes the video work; a homeowner still needs to know within 5 seconds that this is about selling a home in their area, from someone local.
For a broker deciding which agent to put on camera, the video works best when it shows the agent who will actually show up to the appointment. A polished delivery from someone who will not drive to the visit undermines the trust the video is meant to build before the ISA team even calls. This is the recording layer underneath listing leads for brokerages: the office picks the market and the agent, and the video is what a homeowner in that market actually sees.
The video also has to hold up against what a homeowner compares it to. Most sellers do not evaluate one office's ad in isolation; they have watched a competing office's video, or a national brand's, in the same week. A brokerage's script names the local market by street, price point or landmark specifically enough that a generic competitor's cut could not be swapped in without sounding wrong.
Deliverables from one recording session
One session produces everything a market's launch needs. The table below is what a broker should expect to see before ads go live.
| Asset | Length | Where it runs | Turnaround |
|---|---|---|---|
| Primary in-stream ad | 30 to 60 seconds | YouTube, in-stream before relevant videos | usually live within about a week of your recording, sometimes inside 72 hours |
| Hook variations | 7 to 9 seconds each | Tested against each other in the same campaign | Same launch window |
| Landing page video | Full cut | The market's valuation landing page | Same launch window |
| Captioned cutdowns | 15 to 30 seconds | Re-cut from the same footage as data comes in | Ongoing through the first 100 days |
A brokerage running more than one market gets this same deliverable set per market, built from that market's own recording session rather than reused footage.
The one-hour recording session for the agent on camera
The agent chosen for a market gets a one-page filming guide: phone or webcam, where to put the light, how to frame the shot, how to read each block, how many takes to give. Most agents are on camera for 30 to 60 minutes and finish inside an hour, with multiple takes fine since the best one is picked in editing.
Because the office's name has to appear on the ad, the script names the brokerage alongside the agent, which is a line most solo-agent scripts do not carry. The broker of record's advertising responsibility applies to this recording the same way it applies to any other marketing the office puts out.
Editing and launch under the brokerage account
The footage is cut into the ad variations the campaign needs: different hooks, different lengths, captions, a clear call to action and the landing page tie-in. The agent reviews before anything goes live, and ads go live in the brokerage's Google Ads account about a week, sometimes inside 72 hours after recording, the same launch window used across YouTube ads for brokerages.
Once a market is live, editing continues from the same footage. We watch which hooks earn the view and which earn the valuation request, and re-cut rather than asking the agent to film again, which matters for a broker who does not want to schedule a second shoot every time a new angle is worth testing.
When an AI Clone replaces a re-shoot
If a brokerage adds a second market and the same agent's face is meant to run there too, AI Clones for brokerages can front the new market's ads without a second session. The agent authorizes it, and it speaks only the approved script, with a disclosure that the likeness is AI-generated where platform or state rules require it.
This is not a substitute for the first recording; the clone is built from a real session, so the agent still records once. It exists for the moment a broker wants a second or third market to move faster than a new shoot allows, without asking a producing agent to give up another hour of listing time for a second camera day.
What you do and what we do
The agent's job is to record once and review the cut. Everything else in the video sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for the market's zip codes and price points | Days 1 to 2 |
| Filming guide | Read it | Send the one-page guide, answer questions | 10 minutes |
| Recording | Record once, about an hour | Nothing, unless a live coach is requested | About 1 hour |
| Editing | Review the cut | Edit, caption, build the variations | Inside the launch window |
| Landing page and launch | Nothing | Build the page, connect the calendar, launch | about a week, sometimes inside 72 hours |
| Iteration | Nothing | Re-cut hooks from existing footage as data comes in | Ongoing |
If a market does not sign a listing in its first 100 days once ads are live, how the 100-day guarantee works covers a full refund, and video quality is never the excuse for a slow start. The underlying process is the same Video Production service for real estate agents uses; a brokerage just adds the office's name and picks the market.
Questions, answered
Does the brokerage name have to appear in the video and on the landing page?
The broker of record is responsible for agent advertising in every US state and Canadian province, so the brokerage name appears on the ad and landing page as state or provincial rules require, and the agent's script includes it. This is written into the script before the recording session, not added afterward.
How much equipment does the agent on camera need to buy?
None. The filming guide covers phone or webcam, lighting placement and framing, and most agents finish the recording inside an hour with no equipment purchase and no studio. The one-page guide is sent before the session so questions get answered ahead of time, not during the shoot.
Can a brokerage reuse one agent's video across two markets?
A market's video is scripted and fitted to that market's zip codes and price points, so reusing footage across two markets weakens the local match a homeowner responds to. When one agent's face is meant to run in a second market, an AI Clone built from the original session can front the new ads under an approved script instead.
What if the agent on camera is uncomfortable being filmed?
The filming guide and multiple takes are built for agents who have never been on camera, and most finish inside an hour. If an agent still will not record, the brokerage should choose a different agent for that market rather than force a session, since a homeowner's trust in the video depends on the person on screen showing up later.
How is a brokerage's ad video different from a listing video or property tour?
This is the ad creative that fronts a paid seller campaign, not listing videography, drone tours or a branding film. It is judged by whether homeowners stop, watch and request a valuation, not by production polish. A brokerage that wants property tour videos for the MLS or social needs a different service entirely.
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