Consistent Listings runs YouTube ads for brokerages by putting one agent's face in front of homeowners searching what's my home worth in one market at a time, then a US-based ISA team calls every lead within minutes and books qualified appointments under the brokerage's brand. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- A brokerage runs one market and one agent's face at a time, not a roster-wide campaign.
- The account, landing pages and appointments sit under the brokerage, so the system does not walk out the door with the agent.
- YouTube targets zip codes, income bracket and search intent, which Meta and Google Search housing policies restrict.
- Our US-based ISA team calls every lead within minutes and only books appointments it is confident in.
- The 100-day guarantee is a signed listing or a full refund, measured from the day ads go live.
What changes when a brokerage runs YouTube ads instead of an agent
A solo agent buys a listing engine for one calendar. A broker buys the same engine to keep a producing agent from walking to the office across town that hands out appointments. The video, the targeting and the ISA calls work the same way; what changes is who owns the account and who decides which agent's face runs in which market.
Every listing an agent signs is typically worth a fraction of the side to the house, so the broker's return is not one agent's commission. It is a market that keeps producing after this agent's split, plus a recruiting story for the next agent who asks what the office gives them. Run one market at a time, one agent's face per market, and the same system behind listing leads for brokerages becomes a company-generated listing program the broker controls.
Homeowners in each market watch that agent on YouTube, our ISA team qualifies and books the appointment, and the listing lands under the brokerage's brand.
What homeowners search before they call your office
The phrases below are the ones a brokerage's video answers first, and the campaign is built to catch as many of them as the market allows.
| Search phrase | Intent | What the ad says |
|---|---|---|
| what's my home worth | valuation | If you are wondering what your home in [area] would sell for right now, here is how our office prices it. |
| best real estate agent near me | agent | Before you pick an agent, here are the three questions to ask any office that wants your listing. |
| how to choose a listing agent | agent | Most sellers interview one agent. Here is what to check before you sign with anyone, including us. |
| should I sell my house now or wait | research | Whether to sell now or wait in [area] comes down to three things about your situation. |
| real estate agent commission how much | research | Commission is negotiable everywhere. Here is what you should get for it in [area]. |
The agent-intent phrases matter most for a brokerage, because the searcher is comparing offices, not just agents.
The targeting stack for a brokerage's first market
A brokerage picks one market, sized to a population of roughly 250,000 to 750,000, and uses the office's own sold data to pick the zip codes and price points. A second market is added only after the first is producing, and each market gets its own agent on camera.
| Signal | Setting | Why |
|---|---|---|
| Location | The chosen market's zip codes, from the office's own sold data | One market at a time is what produces listings, not a roster-wide spend |
| Search intent | Phrases like sell my home and what's my home worth | Reaches homeowners while they are deciding, not after they have called someone else |
| Household income bracket | Matched to the market's price points | Filters for homes worth the office's typical commission split |
| Homeowner status | Homeowners, not renters | Renters do not list |
| Exclusions | Renters, licensed agents, the brokerage's own agents and staff | Keeps the audience to real sellers outside the office |
Targeting uses location, search behavior and income bracket only, never a protected characteristic, and the creative is written for every homeowner in the market. Brokers are responsible for their agents' advertising under state licence law and the Fair Housing Act.
The three ad angles that work for a broker-owned campaign
Every brokerage market gets a hook fitted to the search intent it is chasing.
Valuation-led hook
"If you own a home in [area] and you have been wondering what it would sell for, stay with me a minute." The next block names the agent and the brokerage, then points to the valuation form.
Agent-comparison hook
"Before you call any office about selling, here are three things nobody in [area] tells you." This answers the comparison honestly and closes on booking an in-person visit.
Cost-transparency hook
"Here is every cost of selling a home in [area], and the two most sellers do not see coming." This fits markets where the sold data shows price sensitivity.
What our ISA team asks before booking a brokerage appointment
Every lead is called within minutes by Appointment Setting, our US-based ISA team. The office never sees an appointment until it clears an 10-point qualification, the same process detailed on appointment setting for brokerages.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Have you decided to sell, or are you still weighing it up? | We have decided; we are working out timing and price. | Just curious what it is worth. |
| When would you ideally be moved out? | A date inside the next 3 to 12 months. | No timeline, or more than 18 months out. |
| Is anyone else on the title or part of the decision? | Yes, and they are on board. | A co-owner who has not agreed or cannot be reached. |
| Have you signed anything with another agent or office? | No. | Already under a listing agreement with another brokerage. |
| Would a 30-minute in-person visit from [agent] to walk the home work for you? | Yes, here is a time. | Does not want anyone to come in person. |
The show rate on booked appointments is 95%, because nothing reaches the calendar until the ISA is confident.
What you do and what we do
The broker's job is to pick the market and the agent, then keep the calendar open.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Market and agent selection | Choose the market and the agent | Check area availability, map the first 100 days | 1 hour on the call |
| Script and recording | Approve the script, record once | Write the script, send the filming guide | About 1 hour |
| Ads and targeting | Nothing | Build the account, set targeting, launch | Live about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call every lead within minutes, qualify | Every lead, every day |
| Booking | Keep the calendar open | Book, confirm and brief the agent | Before each appointment |
| The appointment | Show up and sign the listing | Follow up on anything unsigned | Ongoing |
The full YouTube ads service for real estate agents runs the same way underneath the brokerage version.
What a qualified a brokerage's first market appointment looks like
The trigger here is usually the same: a decision already made to sell, with a target move date inside 3 to 12 months. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for a brokerage's first market.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Have you decided to sell, or are you still weighing it up? | We have decided; we are working out timing and price. | Just curious what it is worth. |
| When would you ideally be moved out? | A date inside the next 3 to 12 months. | No timeline, or more than 18 months out. |
| Is anyone else on the title or part of the decision? | Yes, and they are on board. | A co-owner who has not agreed or cannot be reached. |
| Have you signed anything with another agent or office? | No. | Already under a listing agreement with another brokerage. |
| Do you own the home outright or is there a mortgage on it? | Mortgage or owned, with a rough idea of the balance. | Owes more than the home is worth and has not spoken to the lender. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
What broker-owners ask before they start
"I want this for the whole roster, not one agent."
It runs one market and one face at a time, because that is what produces listings. Start with the office's best closer in its best market, prove it in 100 days, then add the next market and the next agent.
"If the agent leaves, they take the leads and the video with them."
The account, the landing pages and the appointments are set up under the brokerage. Who is on camera and how the listing is split is the broker's call and the agreement with the agent.
"What if it does not work in our market?"
If the agent shows up to the appointments and does not sign a listing in 100 days, the office gets a full refund, and how the 100-day guarantee works covers the exact terms. Agents are capped per area, so we say if a market is taken. Lauren's 15 listings from YouTube ads came from the same system, run by a team lead.
Related reading:
Questions, answered
How does a brokerage use YouTube seller ads across more than one agent?
A brokerage runs one market and one agent's face at a time rather than spreading a single campaign across the roster. Each market gets its own script, its own targeting and its own agent on camera, and a second market is only added once the first is producing signed listings. This keeps the campaign accountable to results instead of a shared spend.
Who should be on camera for a brokerage: the broker or an agent?
Either can work, and the choice is the broker's. A broker-owner still carrying listings often runs the first market with their own face before handing later markets to producing agents. What matters is that the person on camera will show up to the in-person appointments the ISA team books, since a homeowner expects the face they watched.
What happens to the leads and the video if the agent on camera leaves the brokerage?
The account, the landing pages and the appointments are set up under the brokerage, not the agent's name. If an agent leaves, the office keeps the campaign infrastructure and decides who appears in the next recording. How commission is split on leads generated before the departure is the broker's own agreement with that agent.
How should a broker split commission on company-generated seller appointments?
Company-generated leads are typically covered by a written agent agreement that sets the split and what happens to a lead if the agent leaves, usually different from what the agent keeps on sphere business. Consistent Listings does not set that split. Brokers should have counsel check the agreement against state independent-contractor rules.
Can a broker run this in two markets at once?
A second market is added only after the first is producing, with its own agent on camera and its own targeting. Running two markets from day one spreads budget across two unproven campaigns instead of proving the model once. Most brokers prove one market before mapping a second.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.