Consistent Listings runs Just Listed Campaigns for short-term rental listings so that once your Airbnb listing goes live, other short-term rental owners in the same resort street or condo building see your face and consider selling too. The offer behind the system is 2 signed listings in your first 100 days, backed by a full refund if you do not sign one.
- Short-term rental neighbours often know each other through host groups, so one sale on the street prompts several owners to check their own numbers.
- The campaign runs in the zip codes around the listing from Just Listed through Just Sold, then keeps running on the same streets.
- Renters and licensed agents are excluded from the audience, and targeting is by location and search intent only.
- Every neighbour who responds gets a call within minutes from our US-based ISA team before an appointment is booked.
Why a Just Listed campaign works for short-term rental owners
Short-term rental owners on the same street or in the same condo building watch each other's numbers more than a typical homeowner does. They compare occupancy in host Facebook groups, ask each other about permit renewals, and notice when a neighbour's rental goes on the market.
When your short-term rental listing goes live, the neighbours who are also running an Airbnb or Vrbo on that street or in that building are the audience most likely to be asking the same question you already answered for your seller: should I sell my Airbnb this year. A Just Listed campaign for real estate agents puts your face in front of exactly that audience while your listing is fresh, rather than waiting for a scraped permit list to catch up months later.
The same face the neighbour may already know from researching short-term rental listing leads shows up again next to a real sale on their own street. That repeat exposure, backed by YouTube ads for short-term rental listings running in parallel, is what turns a passive neighbour into a lead who requests a valuation instead of scrolling past.
The sequence for a short-term rental Just Listed campaign
One sentence before the table: the campaign follows the listing through its life, from the day it goes live to the day it closes, and keeps running on the same streets afterward.
| Day | Action | Who |
|---|---|---|
| Listing goes live | Send the address, price point and the property's story, including booking status | You send, we script |
| Same day | Write a 30 to 45 second Just Listed script naming the street or building, not just the property | We |
| Within about 30 minutes | Record the Just Listed version, on your phone or with our filming guide | You, or your AI Clone |
| about a week, sometimes inside 72 hours after recording | Edit, build the home value landing page, launch to the zip codes around the listing | We |
| Ongoing | Call every neighbour response within minutes, run the 10-point qualification | Our ISA team |
| Within 72 hours of closing | Swap creative to Just Sold with the result, keep the campaign on the same streets | We |
Radius and targeting for short-term rental neighbours
Targeting for a short-term rental Just Listed campaign layers the standard zip code radius with the signals that matter for this niche.
| Signal | Setting | Why |
|---|---|---|
| Radius | Zip codes immediately around the listing, plus the wider resort or downtown zone if the property sits in a cluster | Short-term rental owners in the same area often compare notes directly |
| Search intent | Sell my home, what's my home worth, layered with should I sell my Airbnb | Reaches owners already asking the exact question your listing answers |
| Property type signal | Condo, cabin or single-family in the same cluster as the listing | Matches the audience most likely to be running a similar rental |
| Exclusions | Renters, licensed agents | Neither is a seller |
We do not target by age, family status or any protected class; the creative describes the listing and the result, never the neighbours themselves.
What the neighbour ad says
Just Listed hook: "If you own an Airbnb in this building and saw mine go live, here is what I'm doing differently with the listing." The body names that the property is being sold with its booking calendar intact and points to the home value offer.
Just Sold hook: "This short-term rental just sold in this area. Here is what it tells you about your own numbers." The body states the result if the seller has agreed to share it, then invites the neighbour to request a valuation.
Both versions avoid promising a specific sale price without the seller's permission, and neither implies anything about who should buy or live on the street; the ad describes the property and the agent's process only.
How the ISA handles a short-term rental neighbour inquiry
A neighbour who requests a home value from a short-term rental Just Listed ad gets a call within minutes from our US-based ISA team, the same as any other lead. The first questions establish whether the property is actually a short-term rental right now, and do you live in it part of the year or is it fully rented, since a neighbour who only glanced at the ad might not be an operator at all.
From there the team asks what is pushing the decision, whether a permit or licence is current, and whether the owner has bookings on the calendar they would be open to selling around. Only when those answers line up does the appointment go on your calendar, timed between guest stays where a cleaner can arrange access. That qualification is what Appointment Setting for real estate agents means applied to a Just Listed audience.
Questions, answered
Does a Just Listed campaign work for short-term rental properties?
A Just Listed campaign works for short-term rental properties because owners in the same resort street or condo cluster often watch each other's numbers and compare notes in host groups. Seeing a neighbouring Airbnb go on the market, with a video from the agent who sold it, typically prompts other owners on that street to ask the same should-I-sell question about their own property.
Can I show the sale price in a Just Sold ad for a short-term rental?
Showing the sale price in a Just Sold ad requires the seller's permission, and where MLS rules require disclosure that permission has to be documented before the creative goes live. Without it, the ad can state that the property sold and invite neighbours to request their own valuation instead of stating a number.
How does the campaign handle bookings on a listing that is still active on Airbnb?
The Just Listed script names that the property is being sold with its booking calendar intact, which reassures neighbouring owners who worry about losing reservations if they sell too. The ISA team asks about bookings directly on any resulting call, so future guests are treated as an asset in conversation rather than a complication.
How long does a short-term rental Just Listed campaign run?
The campaign runs from the day the listing goes live through Just Sold, then continues on the same streets for 30 to 60 days after close, since short-term rental neighbours often take longer to decide than a typical homeowner. The creative swaps to Just Sold within 72 hours of closing so the audience sees the completed result.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.