Consistent Listings runs YouTube ads for probate listings by reaching heirs and executors in your zip codes while they search how to sell an inherited house, then a US-based ISA team calls each lead within minutes and books the qualified ones as in-person listing appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- Executors search process questions for weeks before they search for an agent, so the ad has to answer the process question first.
- YouTube targets by zip code, household income bracket and search intent, which Facebook and Google housing categories do not allow.
- Our US-based ISA team calls every probate lead within minutes and only books appointments it is confident in.
- The 100-day guarantee applies to probate campaigns the same way: a signed listing or a full refund.
What probate sellers search before they call an agent
An executor rarely starts by searching for a real estate agent. They start with the process: what probate is, whether the house can be sold before it closes, and what the estate owes. The ad has to meet them there, weeks before the agent search happens.
The phrases below are the ones we build probate campaigns around. Each one gets a different line in the video.
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| how to sell an inherited house | research | You can sell an inherited house before probate closes in most states; here is the order to do it in. |
| can you sell a house during probate | research | Yes in most cases, with the court's or the executor's authority; here is what the paperwork looks like. |
| what is my parents' house worth | valuation | The estate needs a number for the court and for the heirs; here is how I would price it. |
| do I have to clean out the house before selling | timing | You do not have to empty it yourself; here is how we handle the contents and the sale together. |
| selling a house with multiple heirs | timing | When three siblings own one house, the listing has to work for all of them; here is how. |
| capital gains on inherited property | research | The stepped-up basis usually changes the tax picture; ask a CPA, and here is what to ask about. |
| probate attorney near me | research | Your attorney handles the estate; the house still needs someone to price it and sell it. |
| best realtor for inherited property | agent | Here are the three questions to ask any agent before you hand them an estate sale. |
The research-stage phrases matter most. A homeowner who has already typed "best realtor for inherited property" is calling agents this week. The one searching "can you sell a house during probate" is three weeks earlier, has not chosen anyone, and will remember the face that answered the question.
Why probate lead lists do not turn into listings
"I bought the probate list and got hung up on 40 times before lunch."
The list is public record, so every agent in the county bought the same names the same week. The executor is grieving, and the tenth cold call of the day is not a relationship.
"The attorney referral pipeline dried up when the attorney's brother got his licence."
Referral pipelines belong to the referrer. When the source changes, the pipeline goes with it.
"By the time the court records show up, the family has already picked someone."
Public records lag the decision by weeks. The family searched their questions long before the filing was indexed, and whoever answered those searches got the call.
A YouTube campaign for probate listing leads reverses the order. The executor chooses to watch you while they are still researching, and our team calls the moment they raise a hand.
How we build YouTube ads for probate listings
01 Deploy what already works
The script starts from what an out-of-area executor actually needs to know: what letters testamentary unlock, how the clean-out gets handled, and what a fair number looks like for a house nobody in the family has lived in for years. You approve the script and record once, about an hour, and the process explanation comes before any introduction of you.
02 Precision targeting
We reach homeowners in your zip codes who are searching the phrases in the table above. Targeting is by location, search behaviour and household income bracket. It is never by bereavement, family status or age; Google's housing policy forbids it and so do we.
03 ISA qualification
Our US-based team calls every lead within minutes. On a probate lead the first call is slower and quieter than a standard seller call, because the person on the other end may have lost a parent last month. The team asks whether letters have been issued, who else is on the decision, and what the timeline is before it books anything.
04 You close
A qualified appointment lands in your calendar with the executor's situation written up: the stage of the estate, the other heirs, the condition of the house, the timeline. You walk in knowing the story. The ads usually live within about a week of your recording, sometimes inside 72 hours, and the 100-day clock starts then.
The targeting stack for probate listings
Targeting for probate campaigns is built from location and behaviour, not from who the person is. The layers below are the ones that matter for inherited homes.
| Signal | Setting | Why |
|---|---|---|
| Location | Your zip codes, plus the metro if heirs live nearby | Executors often live in the same county as the parent's home |
| Search intent | Phrases from the probate table above | Reaches the research stage, weeks before the agent search |
| Household income bracket | Mid to upper brackets for your price points | Filters for estates with equity worth listing |
| Homeowner status | Homeowners only | Heirs who own their own home are the ones who list rather than rent out |
| Exclusions | Licensed agents, renters | Competitors never see the campaign; renters rarely inherit sellable equity |
| Placement | In-stream before probate, estate and home-value videos | The ad appears where the executor is already learning |
We do not target by age, family status, marital status or any protected class, and the creative is written for anyone who has inherited a home. That keeps the campaign inside Google's housing policy and inside Fair Housing law in every US market and every Canadian province we run in.
What our ISA asks an executor before booking
A probate appointment only counts if the person can actually sign a listing agreement. The team confirms that before it books.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Are you the executor, or is someone else named? | I am, and letters were issued last month. | A relative who is not on the paperwork and cannot sign |
| Has the court granted authority to sell? | Yes, or the attorney says it is weeks away. | No filing yet and no attorney |
| Who else has a say in selling the house? | My two siblings, and we agree. | An heir who lives in the house and has not agreed |
| What would you like to have happen with the contents? | We need help clearing it. | Not ready to touch anything |
| When would you like it sold? | Inside the next 3 to 6 months. | No timeline and no pressure |
| Have you signed anything with another agent? | No. | Already listed |
A confirmed executor, agreement among the heirs and a house that is ready to show earns a walk-through on your calendar with the estate's specifics attached. A missing signature or a holdout sibling keeps the file in nurture until the court or the family catches up, so you never drive to a house that cannot close yet. Appointment setting for probate listings runs on that filter.
What you do and what we do
The agent has two jobs in this system: record once, and show up to appointments. Everything else sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for inherited homes in your zips | Days 1 to 2 |
| Recording | Record once, about an hour | Filming guide, edit, captions, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and optimise the campaign | Live in about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, qualify, nurture | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you | Before each appointment |
| The appointment | Show up and list the house | Follow up on anything that did not sign | Ongoing |
Every client of the YouTube ads service for real estate agents works this same division of labor. What changes for an inherited home is the conversation itself: the script opens with letters testamentary and the clean-out, and the first ISA call moves slower because the person answering may have lost a parent weeks earlier.
What a qualified probate listings appointment looks like
The trigger here is usually the same: a death in the family where the home was in the decedent's name alone, so it must pass. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for probate listings.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| First, I am sorry for your loss. Are you the executor or administrator of the estate. | I am the executor, or I am the person the family has asked to. | Nobody has been appointed and the family has not decided who is handling it. |
| Has the court issued your letters yet, or is the petition still pending? | Letters are issued, or the hearing is scheduled in the next few weeks. | No petition filed and no attorney involved yet. |
| Is the plan to sell the house, or is one of the heirs thinking about keeping. | The estate is selling; nobody wants to keep it. | A sibling is living in the house and has not agreed to sell. |
| How many heirs are there, and are they all on board with selling? | Two or three, and everyone agrees. | A contested will or an heir refusing to communicate. |
| Is the house empty now, or is it still full of belongings? | Empty, or being cleared in the next month. | No plan to clear the house and no date in mind. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
Related reading:
- cost breakdown for YouTube ads
- results from agents running this system
- YouTube ads vs probate lead lists comparison
Questions, answered
How long does a probate listing take to sign?
A probate listing typically signs 4 to 12 weeks after the first conversation, because the executor usually needs letters from the court and agreement from the other heirs before they can commit. The ISA team stays in touch through that window and books the appointment when the estate can actually sign. Signed listings inside the 100-day window are what the guarantee counts.
Can you target executors and heirs on YouTube?
Executors and heirs are reached through what they search, not through who they are. Campaigns target zip codes, household income brackets and phrases like "how to sell an inherited house" and "can you sell a house during probate". Google's housing policy and Fair Housing law forbid targeting by family status, age or bereavement, so Consistent Listings never builds an audience that way.
Is a probate lead list better than YouTube ads?
A probate lead list gives you names that every other agent in the county also bought, weeks after the family started searching. YouTube ads reach the executor during the research stage, before they have chosen anyone, and only the homeowners who chose to watch you become leads. The list is cheaper per name; the campaign is exclusive and comes with a qualified appointment. Our YouTube ads vs probate lead lists comparison goes line by line.
Does the 100-day guarantee cover probate campaigns?
Probate campaigns carry the same guarantee as every other seller niche Consistent Listings runs: if you show up to your in-person appointments and do not sign a single listing in your first 100 days, you get a full refund. Because letters testamentary and heir agreement can take weeks to line up, the 100-day clock starts when your ads go live rather than when you sign up, giving the estate room to catch up before the window closes.
What does a probate listing appointment look like?
A probate listing appointment is an in-person visit with the executor, usually at the inherited home, booked only after the ISA team has confirmed who holds authority to sell, who else is involved and what the timeline is. You arrive with those notes, a plan for the contents and a pricing approach for the estate. The homeowner already knows your face from the video, so the visit starts as a working conversation rather than a pitch.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.