Consistent Listings runs Appointment Setting, our US-based ISA team, for expired listings by calling every lead within minutes, confirming the previous agreement has ended, and booking only owners open to a corrected price and timeline. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- An expired lead who fills in your landing page is calling on their own decision, not being cold called off the hotsheet.
- Our ISA confirms the previous listing agreement has fully ended before it ever books an appointment.
- Appointments come with notes on what the owner thinks went wrong, their timeline and whether they will move on price.
- The 100-day guarantee covers expired campaigns the same way it covers every seller campaign we run.
What "qualified" means for an expired listing appointment
A qualified expired appointment is an owner whose listing agreement has actually ended, who has a view on what stopped it from selling, and who is willing to hear a different number if the data supports it. Anything short of that is a conversation, not an appointment.
Most expired leads have already had one bad experience with an agent this year. The ISA's first job is not enthusiasm, it is confirming the basics: is the agreement over, is the owner still on title, and are they still trying to sell at all. An owner who says the family decided to stay, or who already relisted and is happy, is not booked. That discipline is why campaigns built for expired listing leads produce appointments an agent can actually close, instead of a calendar full of maybes.
The qualifying questions for expired owners
Our team runs an 10-point qualification on every lead. The rows below are the questions specific to an owner coming off a listing that did not sell.
| Question | Good answer | We do not book |
|---|---|---|
| Your home was on the market recently, is that right? Is it still something you want to sell? | Yes, it came off a few weeks ago and we still need to sell. | We decided to stay, or we already relisted and are happy |
| Is your agreement with the previous agent fully ended? | It expired on a past date and nothing has been signed since. | Still under contract with the previous agent |
| What do you think stopped it from selling last time? | A clear view on price, photos, showings or the agent, and openness to changing it. | Nothing was wrong, the buyers were just wrong, and the price will not move |
| Are you open to a different list price if the numbers support it? | Yes, if you can show me why. | Only at the old price or higher |
| Did the previous agent show anyone who is still interested? | One or two buyers came back, here are their names. | A buyer is negotiating directly with the old agent right now |
| Would a 30-minute in-person visit work for you? | Yes, here is a time. | Does not want anyone to come in person |
An owner who is still under contract, or who insists nothing was wrong and the price will not move, is nurtured, not booked.
How the first call goes with an expired owner
The lead has already had at least one relationship with an agent end badly, so the first call opens by referencing the video they watched, not by pitching a new listing agreement. Speed matters here specifically because the owner is fielding calls from every agent working the MLS the same morning; our team calls within minutes of the form fill, average speed to lead 48 seconds, so the call is warm and current, not one more voice in a stack.
The conversation covers whether the agreement has actually ended, what the owner believes went wrong, whether every owner on title agrees to sell again, and whether they will consider a corrected price. The team never gives legal advice on protection or holdover clauses; if a buyer the old agent introduced is still active, that gets flagged and handled carefully rather than promised away. Timing is treated the same as under YouTube ads for expired listings: 8 a.m. to 9 p.m. local time, and the ISA calls only homeowners who submitted their own details.
Speed to lead and show rate on expired appointments
An expired owner who submits a form is choosing you over the agents already calling that morning, which makes the first call the moment that decides whether they stay chosen. Speed protects that choice.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| First contact | Call when you get a gap, usually hours later | ISA calls within minutes, average 48 seconds | Saves 30 to 60 minutes a day of dialling |
| Follow-up | One or two attempts, then the lead goes cold | Multi-touch call and text cadence over days and weeks | Saves 5 to 10 hours a week |
| Qualification | Find out in the living room | 10-point qualification on the phone before booking | Saves wasted drives and evenings |
| Booking | Back and forth on times, no-shows | Booked into your calendar, confirmed, synced, 95% show rate | Saves 1 to 2 hours a week |
The show rate holds for expired leads the same way it does across every niche we run, because the owner already chose to be there before the ISA ever called. See what other agents got in their first 100 days.
What you get before you ring the doorbell
You walk into an expired appointment knowing more than a name and an address. The ISA notes cover what the owner thinks stopped the sale last time, whether they are open to moving on price, their target timeline for relisting, and anything they said about buyers the previous agent showed. That turns the visit into a plan conversation instead of a pitch: you already know whether to lead with pricing, presentation or exposure, because the owner told the ISA which one they blame.
What you do and what we do
The agent shows up once the appointment is confirmed. Everything before that sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Lead lands | Nothing | Route the lead instantly with the ad and form answers attached | Seconds |
| First call | Nothing | Call within minutes, reference the video watched | Under 5 minutes |
| Qualification | Nothing | 10-point qualification, confirm agreement has ended | 10 to 15 minutes |
| Booking | Keep your calendar open | Book, confirm, sync, brief you | Same day |
| Nurture | Nothing | Multi-touch cadence for owners not yet ready | Weeks to months |
| The appointment | Show up and present the relaunch | Notes on why last time failed and the corrected plan | Ongoing |
The full Appointment Setting service works the same across every seller niche; expired changes what gets confirmed on the first call.
Questions, answered
What should an ISA ask an expired owner on the first call?
The first call confirms the previous listing agreement has ended, asks what the owner believes stopped the sale, and checks whether they will consider a different list price. It also asks about their timeline and whether anyone else on title needs to agree before they can sign again. Only owners who clear all of those get booked as an in-person appointment.
Does the ISA cold call expired listings from the MLS hotsheet?
The ISA team only calls homeowners who submitted their details through the agent's landing page after watching the ad, which is inbound follow-up rather than cold outreach. Consistent Listings does not scrape expired data from the MLS or resell contact lists, and never claims the ISA cold calls expired addresses.
How does the ISA handle an owner who will not move on price?
An owner who insists the home is worth the old list price or more, with no openness to a corrected number, is not booked as a qualified appointment. The ISA asks directly whether the owner will consider a different price if the numbers support it, and a flat no keeps the lead in nurture rather than on your calendar.
What if the previous agent has a protection clause on the property?
A protection or holdover clause can leave the old agent owed a commission if a buyer they introduced purchases the home within a set period. The ISA asks whether any buyers were shown by the previous agent and notes the answer, but never gives legal advice on how the clause applies; an owner should confirm the terms with the previous brokerage or an attorney.
Is an outsourced ISA better than calling expireds myself?
Calling expireds yourself means competing with every other agent dialling the same morning, on top of showings and closings you already have booked. An outsourced ISA calls within minutes on leads who chose to watch your ad first, so the comparison is not speed against speed, it is a cold list against homeowners who already picked you.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.