Consistent Listings runs YouTube ads for expired listings by reaching homeowners in your zip codes the morning their listing drops off the MLS, while they search why the house did not sell and whether to switch agents. A US-based ISA team calls every lead within minutes and books the qualified ones as in-person appointments, backed by 2 signed listings in your first 100 days or a full refund.
- Expired owners get called by every agent working the MLS that morning; an ad they choose to watch first changes who gets the callback.
- YouTube targets zip codes, household income bracket and search intent, which Facebook and Google Search housing categories restrict.
- Our US-based ISA team calls every expired lead within minutes and confirms the listing agreement has actually ended before booking.
- September to January typically produces the most expired listings and the most searches about what went wrong.
What expired owners search before they call an agent
An owner whose listing just expired does not start by searching for a new agent. They start by searching what went wrong with the last one. That question comes first, usually within days of the listing dropping off the MLS, and it is where the ad has to meet them.
The table below is not a keyword list. It maps each phrase to the moment in the video where the answer has to land, because a beat in the wrong place loses the owner before the pitch starts.
| Search phrase | What they actually want | Where the video answers it |
|---|---|---|
| my listing expired what do I do now | A next step, not a pitch | Opening 10 seconds |
| why didn't my house sell | The real cause: price, photos or exposure | Middle third |
| can I switch real estate agents after listing expires | Confirmation they are free to hire you | Right after your intro |
| expired listing protection period | Reassurance they will not owe the old agent | A short line near the end |
| how long to wait before relisting a house | A plan, not a waiting period | Where you propose a relaunch date |
| should I lower my price or take it off the market | A third option beyond those two | The pricing segment |
Why expired lead lists do not turn into listings
"I call expireds at 8 a.m. and I am already the sixth agent that morning."
Every agent in the MLS pulls the same expired list the same morning, so the owner hears the same pitch from strangers all day before lunch.
"Half the numbers on the expired list are wrong, on the do not call registry, or belong to the old agent."
Expired data is scraped from public records and MLS fields and is stale or restricted by the time the agent dials it.
"I finally get the appointment and the old agent relists it the same week with a small cut."
The previous agent has the relationship and the file, and often gets a second chance unless the owner has already picked someone new.
A campaign for expired listing leads changes the order. The owner chooses to watch you while they are still researching what went wrong, and the ISA call follows something they wanted to see, not the twentieth cold call of the morning.
Related reading: what other agents got in their first 100 days.
The system, fitted to expired listings
01 Deploy what already works
We take the seller ad framework already producing listings across every market we run in and fit it to expired homes in your zip codes. You record once, off a script we write, in about an hour. The expired script answers the "why didn't it sell" question first and introduces you second.
02 Precision targeting
We reach homeowners in your zip codes searching the phrases in the table above, plus switching-agent and listing-agreement questions. Targeting is by location, search behaviour and household income bracket, never by whether a specific address is on the expired list.
03 ISA qualification
Our US-based team calls every lead within minutes. On an expired lead the ISA confirms the previous agreement has fully ended, asks what the owner thinks stopped the sale, and checks whether they are open to a different list price before booking anything.
04 You close
A qualified appointment lands in your calendar with the owner's situation written up: what went wrong last time, their target timeline and whether they will move on price. You walk in with a corrected plan to present, not a cold pitch. Ads usually live within about a week of your recording, sometimes inside 72 hours, and the 100-day clock starts then.
Targeting homeowners with expired listings on YouTube
Targeting for expired campaigns is built from location and search behaviour, not from pulling a name off the hotsheet. The layers below are the ones that matter for this niche.
| Signal | Setting | Why |
|---|---|---|
| Location | Your zip codes | Sized so one agent per market of roughly 250,000 to 750,000 people owns the area |
| Search intent | Why didn't my house sell, my listing expired, relist my house, what is my home worth | Reaches the owner at the research stage, before they pick a next agent |
| Household income bracket | Matched to your price band | Filters for the price point you actually sell in |
| Homeowner status | Homeowners only | Owners, not renters, are the ones with a listing agreement to reconsider |
| Exclusions | Renters, licensed agents, your own current listings | Keeps the audience to homeowners who could actually relist |
| Placement | In-stream around home value and relisting search moments | Reaches the owner while they are still forming the question |
What our ISA asks a homeowner with an expired listing
An expired appointment only counts if the owner is actually free to relist and open to a corrected plan. The team confirms that before it books.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Is your agreement with the previous agent fully ended? | It expired on a past date and nothing has been signed since. | Still under contract with the previous agent |
| What do you think stopped it from selling? | A clear view on price, photos, showings or the agent, and openness to changing it. | Nothing was wrong, the buyers were just wrong, and the price will not move |
| When would you like to be back on the market? | Within the next 30 to 90 days. | Maybe next year, no real timeline |
| Are you open to a different list price if the numbers support it? | Yes, if you can show me why. | Only at the old price or higher |
| Is everyone on the title on board with selling again? | Yes, both of us. | One owner wants to keep the home |
| Did the previous agent show anyone who is still interested? | One or two buyers came back, here are their names. | A buyer is negotiating directly with the old agent right now |
What you do and what we do
The agent has two jobs in this system: record once, and show up to appointments. Everything else sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for expired homes in your zips | Days 1 to 2 |
| Recording | Record once, about an hour | Filming guide, edit, captions, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and optimise the campaign | Live in about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, qualify, nurture | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you | Before each appointment |
| The appointment | Show up and present the relaunch | Follow up on anything that did not sign | Ongoing |
The full YouTube ads service for real estate agents runs the same way for every niche. The expired version changes the script, the targeting and the first call.
Related: appointment setting for expired listings.
What a qualified expired listings appointment looks like
The trigger here is usually the same: the listing agreement end date passing with no accepted offer, and the home dropping off the MLS as. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for expired listings.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Your home was on the market recently, is that right? Is it still something you want. | Yes, it came off a few weeks ago and we still need to sell. | We decided to stay, or we have already relisted and are happy. |
| Is your agreement with the previous agent fully ended, or is there still time left on. | It expired on a date in the past and nothing has been signed since. | Still under contract with the previous agent. |
| What do you think stopped it from selling last time? | A clear view on price, photos, showings or the agent, and openness to changing. | Nothing was wrong, the buyers were just wrong, and the price will not move. |
| When would you like to be back on the market? | Within the next 30 to 90 days. | Maybe next year, no real timeline. |
| Are you open to a different list price if the numbers support it? | Yes, if you can show me why. | Only at the old price or higher. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
What agents ask before they run expired campaigns
Agents already working expireds by phone have specific worries about running ads on top of that effort.
"Expireds are already being hammered by every agent in town. Why would an ad cut through?"
That is the point. Every agent is on the phone the same morning with the same script. Your ad reaches the owner while they search for what went wrong, and the ISA call is the one call that follows something they wanted to see.
"I already pay for an expired list and a dialer. This is just another expense on top."
The list costs you hours a day of dialling owners who never asked to hear from you. This puts you in front of owners in your zip codes who are searching about relisting and books the in-person appointment for you. Keep the dialer if you like; this is for the owners you cannot reach by phone.
"What if the old agent just relists it before I get there?"
Some will. The appointments we book are with owners whose agreement has ended and who chose to watch you first, so you are the option they picked. If you show up and do not sign a listing in 100 days, you get a full refund.
Questions, answered
How do real estate agents get expired listings without cold calling?
A YouTube ad campaign reaches homeowners in your zip codes while they search why their listing did not sell or whether to switch agents, so the owner chooses to watch you before any call happens. Consistent Listings scripts the ad, launches the campaign, and has a US-based ISA team call every lead within minutes to confirm the agreement has ended before booking.
Is it legal to call expired listing owners, and what do Do Not Call rules say?
Numbers on the National Do Not Call Registry cannot be cold called without an exception, and the FTC's Telemarketing Sales Rule bars calls before 8 a.m. or after 9 p.m. local time. Consistent Listings only calls homeowners who submitted their details through the ad landing page, which is a request for contact, so the ISA call is inbound follow-up rather than cold outreach.
What is a protection period on an expired listing and how does it affect me?
A protection or safety clause in the old listing agreement can leave the previous agent owed a commission if a buyer they introduced buys the home within a set number of days after expiry. Our ISA team asks for the list of protected buyers during qualification, and this is not legal advice; an owner should confirm the clause's terms with the previous brokerage or an attorney.
When is the best time of year to prospect expired listings?
Expireds cluster at the end of the spring and summer selling season, so September to January typically produces the most expired listings and the most searches about what went wrong. Relaunches built during that window tend to land in the new year, which is also when buyer traffic starts picking back up in most markets.
How do I handle an expired owner who will not lower the price?
An owner anchored on the old list price usually has not been shown why the market rejected it. Our ISA team asks whether the owner is open to a new number if the data supports it, and only books the appointment when the answer is yes; owners who insist on the old price or higher are not qualified as appointments.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.