Consistent Listings builds YouTube ad examples for expired listings around the exact reason a home did not sell, such as price, presentation or exposure, and names it in the first 6 to 8 seconds before the agent appears. Each ad points to a landing page, and the offer behind every campaign is 2 signed listings in your first 100 days.
- A strong expired hook names why the last listing failed, price, presentation or exposure, before the agent's name appears.
- Owners scanning for anything relevant skip a generic seller ad; a hook built from a relisting trigger keeps them watching.
- Every ad sends the owner to a landing page, and Appointment Setting calls within minutes rather than waiting on a form fill.
- Ads never call an owner a failed seller or a motivated seller; they describe the situation, not the person.
The hook that works for expired listing owners and why
An owner whose home just came off the market does not open a video to meet an agent. They open it because the first line matches the frustration they are already carrying: a house that sat, a price that did not move it, or an agent who went quiet. The hook has to name that before anything else happens.
A generic thinking-of-selling hook fails here, because an owner scanning through twenty agent calls in one morning does not stop for anything that sounds like the last five callers. Naming the actual failure point, price, photos or exposure, is what earns the extra six seconds. That is what separates an expired listing leads campaign built for this niche from a generic seller ad run through the same platform, and it is the same discipline behind the scripting for expired listings.
Three worked expired listing ad examples
Example 1: the why-didn't-it-sell hook
Hook: "Your house did not sell. It was not the market. It was one of three things." The body names the three things, price, presentation and exposure, and tells the owner which one to check first. The call to action sends them to a landing page for a straight read on their situation, and Appointment Setting calls within minutes to confirm which of the three actually applies.
Example 2: the twenty-agents hook
Hook: "Twenty agents will call you this week. Watch this first, then decide who to call back." The body acknowledges the flood of calls the owner is already getting and gives them three questions to ask before rehiring anyone. The call to action is the same landing page, and the ISA (inside sales agent) confirms the previous agreement has ended before booking.
Example 3: the relaunch hook
Hook: "Relisting the same home at the same price with new photos is not a plan. Here is one." The body explains what a relaunch actually resets, days on market, price anchor and exposure, and names the first ten days as the window that matters most. The call to action points to the landing page, and the ISA confirms the owner is open to a different price before it books the appointment.
Expired listing ad hooks and their triggers
One sentence before the table: each hook is written to match a specific frustration in the relisting decision, not a generic seller moment.
| Hook | Trigger | Seconds |
|---|---|---|
| If your home just came off the market without selling, here is what I would change before it goes back on. | listing expired | 8 |
| Your house did not sell. It was not the market. It was one of three things. | why didn't my house sell search | 6 |
| Twenty agents will call you this week. Watch this first, then decide who to call back. | post-expiry agent calls | 7 |
| Relisting the same home at the same price with new photos is not a plan. Here is one. | relist search | 7 |
| Days on market is the first number buyers see. Here is how a relaunch resets it. | house on market too long | 7 |
| Before you fire your agent or hire the next one, ask these three questions. | switching agents search | 7 |
What to avoid in expired listing ads
Never call the owner a failed seller, a loser listing or a motivated seller, even when the trigger is a house that sat for months. The script names the situation, price, presentation or exposure, not the person, and never blames the previous agent by name or as a class.
Never suggest that targeting is built from the expired owner's name or address; say the ad reaches homeowners in your zip codes who are searching about relisting. Never claim the ISA cold calls expired lists, since the ISA only calls owners who submitted their own details through the landing page. Never give legal advice on protection clauses or commission disputes phrased as certainty; those questions route to the owner's attorney or broker.
On US ads, calling an expired owner cold is telemarketing under the FTC's Telemarketing Sales Rule, so a script never implies the video itself is a cold call; it is the landing page request that starts the ISA conversation. On Canadian ads, the CRTC's National Do Not Call List applies the same way, and use MLS System and REALTOR correctly since the Canadian Real Estate Association owns both marks.
Related reading:
Questions, answered
What makes a good YouTube ad hook for an expired listing?
A good expired listing hook names the actual reason the home did not sell, such as price, presentation or exposure, in the first 6 to 8 seconds. Generic seller hooks about home value lose an owner who has already heard the same opening line from a dozen agents that morning. The hook has to sound like it understands what just happened, not like every other seller ad.
How long should an expired listing YouTube ad be?
Consistent Listings builds expired listing hooks to run 6 to 8 seconds before the ad moves into the body, which covers the trigger, a short answer and the call to action. The full ad answers one relisting question clearly and sends the owner to a landing page, rather than trying to cover price, photos and exposure in one video.
Do expired ad examples work for withdrawn or cancelled listings too?
The same hooks and scripts work for withdrawn and cancelled listings, since all three groups are owners whose home came off the market without selling. The main difference the ISA checks is whether the previous listing agreement has actually ended, because withdrawn listings can still be under an active agreement while expired and cancelled listings are typically free to hire again.
What do I say to an expired owner so I do not sound like the sixth agent that day?
Lead with the process question the owner is already asking, such as why the house did not sell or how long to wait before relisting, rather than opening with your name or your listings. Owners fielding a dozen agent calls in one morning screen for anything that sounds identical to the last call, so naming the actual failure point first reads as different rather than another pitch.
Can I reuse the same expired hook across every zip code I target?
The same hook can run across zip codes with similar expiry rates, but an owner who already lowered the price once responds better to a hook that names the relaunch decision directly rather than a generic why-didn't-it-sell hook. Consistent Listings fits the script to your zip codes and price points on the YouTube Listings Call, rather than reusing one script everywhere.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.