Consistent Listings runs YouTube ads for 1031 exchange sellers by reaching investors in your zip codes while they search how a 1031 exchange works, then a US-based ISA team calls each lead within minutes and books the qualified ones as in-person listing appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- A 1031 exchange seller searches the mechanics of the exchange for weeks before they search for an agent to list the relinquished property.
- YouTube targets by zip code, household income bracket and search intent, which lets a campaign reach absentee investors that mailers miss.
- Our US-based ISA team calls every 1031 exchange lead within minutes and asks about the lease, the CPA and the replacement plan before booking.
- The 100-day guarantee applies the same way here: a signed listing on the relinquished property or a full refund.
What 1031 exchange sellers search before they call an agent
A 1031 exchange investor treats YouTube like a reference library, not a lead form. Long before an agent search happens, they are watching videos on deferral mechanics, deadline math and whether the numbers beat just paying the tax, and the channel that answers those questions first is the one they remember once the property is actually going on the market.
The phrases below are what a 1031 exchange video campaign gets scripted around. Each phrase earns its own video, not a shared script.
| Search phrase | Intent stage | What the video says |
|---|---|---|
| 1031 exchange rules 2026 | research | The rules have barely moved this year, but here are the three mistakes that still cost investors the deferral. |
| sell investment property | timing | Selling an investment property in [area] this year? Here is the order to do things in so the tax bill does not surprise you. |
| can I 1031 exchange into a different state | research | Yes, and here is how I run the sale here and the purchase there on one calendar without missing a date. |
| 1031 exchange replacement property ideas | research | Not sure what to trade into next? Here is how investors swap a tired rental for something easier to hold. |
| best time to sell rental property | timing | List when the lease and the exchange calendar line up, not when the tenant finally wears you down. Here is the timing. |
| real estate agent who does 1031 exchanges | agent | Ask any agent one question before you hire them for an exchange: how many have you closed inside the window? |
A video built around "1031 exchange replacement property ideas" or "1031 exchange rules 2026" reaches the investor before the property is even framed as a listing in their head. By the time they type "real estate agent who does 1031 exchanges," the video has already done the introducing, which is the mechanism behind appointment setting for 1031 exchange sellers.
What our seller ads say to a 1031 exchange investor
The seller in this niche has a clock, not a moving date. A generic "thinking of selling" ad reads as noise to someone who is already three conversations deep with a CPA. The ad has to speak to the exchange directly.
| Ad angle | Trigger it names | What it says |
|---|---|---|
| The CPA trigger | A CPA saying this is the year to sell and defer the gain | If you own a rental in [zip] and your CPA said sell this year, here is how I keep the tax deferred. |
| The deadline | The 45 days to identify and 180 days to close | Forty-five days to identify, 180 days to close. Here is how I make a 1031 exchange feel slow. |
| The consolidation move | Trading several small rentals for one larger asset | Thinking of trading a tired rental for something easier to own? Here is how investors in [area] do it. |
Each angle points to the same landing page and the same ISA team. What changes is which trigger the homeowner recognises in the first six seconds, which is also the window before the skip button appears.
A campaign built this way is part of the broader YouTube ads service for real estate agents; the 1031 exchange version changes the script, the targeting and the first call, nothing else in the system.
The targeting stack for 1031 exchange sellers
Targeting for this niche runs on two layers: the zip codes where the rentals sit, and the feeder zips where absentee owners live. Both get ads.
| Signal | Setting | Why |
|---|---|---|
| Location | Rental-heavy zip codes plus known absentee-owner feeder zips | The seller and the property are often in different places |
| Search intent | Phrases from the table above, in-market for selling a rental property | Reaches the research stage before the property is even listed |
| Household income bracket | Matched to the price band of the investment zips | The exchange seller typically owns above the local median |
| Homeowner status | Homeowners, viewers of investing and tax-planning channels | Filters for people who actually hold investment property |
| Exclusions | Renters, licensed agents | Neither is the buyer for this campaign |
Targeting uses location, search behaviour and income bracket only, never a protected characteristic, and the creative speaks to any owner of an investment property in the area. That keeps a 1031 exchange campaign inside Fair Housing law in every US market and every Canadian province Consistent Listings runs in.
What happens after the click
An investor clicks the ad, lands on a page built for the relinquished property, and fills in the form. From there the system takes over.
The lead routes to the ISA team instantly with the ad, the page and the answers attached. A US-based ISA calls within minutes, average speed to lead 48 seconds, opening with a reference to the video the investor just watched. That is a warm call, not a cold one, because the homeowner chose to watch before they chose to answer the phone.
From there the appointment either books on this call or moves into nurture, covered next.
What our ISA asks a 1031 exchange seller before booking
A 1031 exchange appointment only counts if the caller is actually the decision maker on a property that fits your zip codes. The team confirms that before it books.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Is this a rental or investment property, or the home you live in? | It is a rental; I have owned it for years and do not live there. | It is my primary home |
| Have you decided to sell, or are you still weighing selling against keeping it? | We have decided to sell and want to exchange into something else. | Just wondering what it is worth |
| Have you spoken to a CPA or a qualified intermediary yet? | Yes, my CPA said exchange. | Refuses to involve any adviser and wants to take the cash |
| Is anyone else on title or in the LLC who needs to agree? | Yes, my partner, and we agree. | A co-owner who has not agreed to sell |
Once the property checks out as investment-owned, the sale is decided and every co-owner agrees, the appointment lands on your calendar with the CPA and replacement notes already attached. Short of that, the lead sits in nurture until the lease ends or the sale decision actually firms up, rather than getting booked as a false start.
What you do and what we do
The agent has two jobs in this system: record once, and show up to appointments. Everything else sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for 1031 exchange sellers in your zips | Days 1 to 2 |
| Recording | Record once, about an hour | Filming guide, edit, captions, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and optimise the campaign | Live in about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, qualify, nurture | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you | Before each appointment |
| The appointment | Show up and list the property | Follow up on anything that did not sign | Ongoing |
A 1031 exchange investor typically owns above the local median, since the gain has usually built up over years of holding the property. That means the math on this niche runs a little different from a standard listing, which is what 1031 exchange sellers listing leads walks through in full.
What a qualified 1031 exchange listings appointment looks like
The trigger here is usually the same: a CPA saying this is the year to sell and defer the gain. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for 1031 exchange listings.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Is this a rental or investment property, or the home you live in? | It is a rental; I have owned it for years and do not live. | It is my primary home. |
| Have you decided to sell, or are you still weighing selling against keeping it or refinancing? | We have decided to sell and want to exchange into something else. | Just wondering what it is worth. |
| Have you spoken to a CPA or a qualified intermediary yet, or would that be useful? | Yes, my CPA said exchange, or no, and I want the agent to introduce. | Refuses to involve any adviser and wants to take the cash. |
| Do you know roughly what you want to buy next, and where? | A specific type of property or a market, even if not the address. | No idea and no interest in figuring it out. |
| When does the current lease end, and is the tenant aware you may sell? | Ends on a date inside 12 months, or month to month, and the tenant. | A long lease and refuses to sell with a tenant in place. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
Related reading:
Questions, answered
How do I get 1031 exchange listings without waiting for CPA referrals?
YouTube ads reach the investor while they search how a 1031 exchange works, weeks before their CPA meeting decides who to call. The seller watches you explain the process, clicks, and your ISA team calls within minutes to confirm the property, the timeline and whether a CPA is already involved. That gets you in front of the seller before the referral network does.
Can YouTube ads target investors who own rental property in my zip codes?
Targeting reaches investors through location, search behaviour and household income bracket, not through a list of who owns what. Campaigns run in the zip codes where rentals sit and in feeder zips where absentee owners live, layered with search intent for selling a rental property and 1031 exchange rules. That combination reaches the owner even when the property and the owner are in different places.
How does an ISA qualify a 1031 exchange seller on the first call?
The ISA confirms the property is a rental or investment, not a primary residence, that the owner has decided to sell rather than just weighing it, and whether a CPA or qualified intermediary is already involved. Co-owners and LLC partners get named on the same call, since a listing agreement needs everyone with a stake to agree before an appointment is worth booking.
Does the 100-day guarantee work for a niche where closings take months?
The guarantee is a signed listing agreement in your first 100 days, not a closed exchange. An investor who has decided to sell signs the listing as soon as they trust the agent, and the 45-day and 180-day exchange clock only starts once that sale closes, so it sits outside the guarantee window entirely.
What price point should I expect from 1031 exchange listings in a typical market?
A property sold into an exchange typically runs $400,000 to $1,200,000 in a mid-size US market, above the local median, because the seller has usually held the rental, small multi-family or land for years and built up a large gain. Agents should substitute their own market's numbers on the YouTube Listings Call rather than relying on a national range.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.