Consistent Listings runs YouTube ads for tired landlords by reaching owners in your zip codes while they search how to sell a rental with a tenant in it and what the tax bill looks like, then a US-based ISA team calls each lead within minutes and books the qualified ones as in-person listing appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- A tired landlord usually searches the tenant and tax questions for weeks before they search for an agent.
- YouTube targets by zip code, household income bracket and search intent, which Facebook and Google Search housing categories restrict.
- Our US-based ISA team calls every landlord lead within minutes and only books appointments it is confident in.
- A landlord with more than one door often turns a first listing into a second and third from the same owner.
- The 100-day guarantee applies to landlord campaigns the same way: a signed listing or a full refund.
What tired landlords search before they call an agent
A landlord's search shows up on video before a listing search starts. Long before "real estate agent," the query is the tenant question, the tax question, or the plainer "is this even worth it" question. YouTube puts a face on that answer, reaching an owner earlier than a portal or a Facebook feed does.
Each video in a landlord campaign answers one of these phrases directly, on screen, in the first line.
| Search phrase | Intent stage | The video line that answers it |
|---|---|---|
| 1031 exchange or sell | research | A 1031 exchange has a short identification window and a longer closing window. Here is when that timeline is worth the pressure, and when it is not. |
| how much does it cost to sell a rental property | research | Every cost of selling a rental, tax included, laid out with nothing hidden. |
| best time to sell a rental property | timing | The best time is usually at lease end. Here is how to line up the tenant, the tax year and the market. |
| sell rental property to avoid capital gains | research | There is no way around the tax, but there are ways to reduce or defer it. Here they are, in plain English. |
| real estate agent who works with landlords | agent | Before you hire an agent for a rental, ask how they handle the tenant. Here are the three questions. |
The last row already knows they want an agent; every other row is a landlord who has not decided to sell yet, let alone who to call. This service page sits inside the wider tired landlord listing leads system, which is built around that same search behaviour.
What happens after the click
The homeowner clicks the ad, lands on a page built around the same question, and fills in their address and a few basics. That form fill routes the lead to the ISA team.
A US-based ISA calls within minutes, average speed to lead 48 seconds, and the opening line references the video the landlord just watched. That is a warm call, which is why a landlord who ignored wholesaler calls all month still picks up. Only the leads the ISA trusts reach your calendar as an appointment.
The targeting stack for tired landlords
Landlord targeting is built from location, search behaviour and income bracket, never from who the tenant is or how the owner is described.
| Signal | Setting | Why |
|---|---|---|
| Location | Your zip codes, weighted toward older housing stock and small multi-unit blocks | Rentals cluster in specific neighbourhoods |
| Search intent | Sell rental property, tenant, capital gains and 1031 exchange phrases | Reaches the research stage before the agent search |
| Homeowner status | Homeowners, not renters | Targets the owner, never the person living in the unit |
| Household income bracket | Mid to upper brackets for your price points | Filters for owners whose rental carries meaningful equity |
| In-market behaviour | Real estate investing, property management, tax preparation | Signals an owner actively weighing a sale |
| Exclusions | Renters, licensed agents, property management companies, wholesaler and cash-buyer terms | Keeps the audience to owners, not investors |
We only ever target on location, search behaviour and income data. No protected characteristic enters the audience, the same creative runs for every property owner, and the tenant living in the unit is never described or targeted in any way.
The three ad angles that work for tired landlords
A generic seller ad talks about the market. A landlord ad names the reason they are done being a landlord, before the skip button appears.
Angle 1: the tenant. "If you own a rental in [area] and the tenant is the reason you want out, this is for you." The rest does not promise to remove anyone; it explains that a tenant-occupied sale and a post-vacancy sale are two different paths, without touching the tenant's situation.
Angle 2: the tax. "Your rental has a tax bill attached when you sell. Here is how to see it before you list." The rest frames depreciation recapture, the gains rate and a 1031 exchange as accountant questions, never advice, and points to a plan for timing the sale around the tax year.
Angle 3: the lease end. "The lease ends soon and you are done being a landlord. Here is the 90-day plan." The rest lays out lease end to listing to close, so the landlord sees a plan, not a pitch.
What our ISA asks a landlord before booking
A landlord appointment only counts if the owner can list, so the team confirms the basics first.
| Question | Good answer | What we do not book |
|---|---|---|
| Is the property rented right now, or empty? | Month-to-month, a named lease-end date, or vacant. | A long fixed lease with no end date and no wish to sell before it ends. |
| What made you start thinking about selling this one? | A bad tenant, a repair bill, a tax conversation, a new ordinance. | Just checking the value for a refinance or a rent increase. |
| Have you talked to your accountant about the tax side yet? | Yes, or not yet but not frozen by it. | They will not sell until the tax is zero. |
| Sell with the tenant in place, or once they move out? | Either, and they know what the lease allows. | They expect the agent to remove the tenant for them. |
| When would you like this sold and closed? | A date inside the next 3 to 12 months. | No timeline at all. |
When those answers line up, the appointment goes on your calendar with the notes attached. When they do not, the lead stays in nurture. That is what appointment setting for tired landlords means for this niche.
What you do and what we do
The agent has two jobs: record once, and show up to appointments. Everything else sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for tired landlords in your zips | Days 1 to 2 |
| Recording | Record once, about an hour | Filming guide, edit, captions, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and manage the campaign | Live in about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, qualify, nurture | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you | Before each appointment |
| The appointment | Show up and list the rental | Follow up on anything that did not sign | Ongoing |
The full YouTube ads service for real estate agents runs the same way for every niche. The landlord version changes the script, the targeting and the first call.
What a qualified tired landlord listings appointment looks like
The trigger here is usually the same: an eviction filed or a tenant who has stopped paying and will not leave. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for tired landlord listings.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Is the property rented right now, or is it empty? | Rented on a month-to-month, or the lease ends on a date they can name. | A long fixed lease with no end date they know and no wish to. |
| What made you start thinking about selling this one? | A specific event: a bad tenant, a repair, a tax conversation, a new ordinance. | Just checking the value for a refinance or a rent increase. |
| Is this the only rental you own, or are there others? | One or a few, and they are open to selling more than one. | None: they are asking about a home they live in (route to the standard. |
| Have you talked to your accountant about the tax side yet? | Yes, or no but they want to and are not frozen by it. | They will not sell until the tax is zero. |
| Are you hoping to sell with the tenant in place, or once they have moved out? | Either, with a reason, and they know what the lease allows. | They expect the agent to remove the tenant for them. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
Related reading:
- how the 100-day guarantee works
- what other agents got in their first 100 days
- Randy's $90K in commissions in 90 days
Questions, answered
Do YouTube ads actually work for finding landlord listings?
A tired landlord searches how to sell with a tenant in place and what the tax bill looks like weeks before they search for an agent, and YouTube reaches them at that research stage in your zip codes. The video answers the search directly, then our US-based ISA team calls the lead within minutes and books it only if the owner is confident in a timeline. It works the same way the standard seller system does: see how the 100-day guarantee works.
Can you target landlords on YouTube without breaking Fair Housing rules?
Landlord campaigns target zip codes, household income brackets and search phrases like sell rental property with tenants and rental property capital gains, never the tenant or any protected characteristic. The tenant is never described or targeted, and the creative is written for every property owner. That keeps targeting inside Google's housing policy and Fair Housing law in every market we run in.
What if the tenant will not leave before the sale?
A tenant who will not leave does not stop a sale; it changes which path the listing takes. In most states a fixed-term lease survives the sale and binds the buyer, so the ISA asks about the lease and access before booking, and the agent walks in already knowing whether the sale is tenant-in-place or post-vacancy. Notice periods vary by state and city, so a landlord should check local rules before acting.
How does the ISA handle a landlord's tax questions?
The ISA never gives tax advice. Depreciation recapture, capital gains and a 1031 exchange come up often in landlord calls, and the ISA routes each of those questions to the owner's accountant rather than answering them, keeping the appointment focused on the sale itself. Agents receive the same guidance and never quote a tax number in the script or on the call.
Does the 100-day guarantee cover tired landlord campaigns?
The 100-day guarantee covers landlord campaigns exactly as it covers every other seller campaign: if you show up to your in-person appointments and do not sign a single listing in your first 100 days, you get a full refund. The clock starts when the ads go live, not when you sign up, so a landlord's slower decision timeline is already inside the window.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.