Consistent Listings runs YouTube ads for pre-construction condos by reaching assignment sellers and pre-construction buyers in your zip codes while they search whether they can sell before closing, then our US-based ISA (inside sales agent) team calls each lead within minutes and books the qualified ones as in-person listing appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- Assignment sellers search what an assignment sale is and whether they can sell before closing, weeks before they search for an agent.
- YouTube targets by zip code, household income bracket and search intent, which Facebook and Google Search housing categories restrict.
- The ISA team calls every assignment lead within minutes and only books appointments it is confident in.
- The 100-day guarantee applies to assignment campaigns the same way: a signed listing or a full refund.
What assignment sellers search before they call an agent
A pre-construction buyer rarely searches for an agent first. They search whether they can even sell before the building is finished, and what that process is called. The ad meets them there, before closing-date panic sets in.
These phrases anchor pre-construction campaigns, each with its own line in the video.
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| can I sell my pre-construction condo before closing | research | Yes, and it is called an assignment. Here is how it works and what your builder has to agree to. |
| what is an assignment sale | research | An assignment sale is selling your contract, not the unit. Here is what that changes for you. |
| what is my assignment worth | valuation | Your assignment is worth what today's buyer will pay, not what you paid. Here is how I price it. |
| condo appraisal lower than purchase price pre-construction | research | If the appraisal came in under your contract price, here is what that means for your closing. |
| occupancy fees pre-construction condo how long | timing | Paying occupancy fees on a unit you do not want? Here is how long the assignment window stays open. |
| HST on assignment sale Ontario | research | HST applies to assignment profit since 2022. Here is what that means before you set a price. |
The closing-date phrases matter most. A buyer typing "what is my assignment worth" has already decided to sell and is pricing the exit. Someone searching "what is an assignment sale" is weeks earlier and has not chosen anyone yet.
The targeting stack for pre-construction condo assignments
Targeting for a pre-construction campaign is built from location, timing and search behaviour, never from who owns the unit. The layers below are the ones that matter for assignment sellers.
| Signal | Setting | Why |
|---|---|---|
| Location | Postal codes around projects completing in the next 12 to 24 months, plus the wider metro | Assignment sellers cluster around buildings nearing registration |
| Search intent | Phrases from the table above, plus assignment fees and consent | Reaches the research stage before the seller has picked an agent |
| Household income bracket | Matched to your assignment price points | Filters for buyers who can actually carry or exit the contract |
| Homeowner status | Buyers under contract, not renters | Renters have no assignment to sell |
| Exclusions | Renters, licensed agents, buyers who only searched for buying a presale | Keeps the audience to people actually facing a closing decision |
| Seasonality | Weighted to the months before a building registers and around deposit deadlines | Volume follows completion dates, not the calendar |
Targeting uses location, search behaviour and income bracket only. No protected characteristic, language, national origin or country of residence is used, and the creative is written for every pre-construction buyer, the same standard Fair Housing law and Canadian human rights codes require.
Three ad angles for assignment sellers
The hook decides whether an assignment seller keeps watching or skips. These three angles come from the moments that actually push someone to search.
"Your appraisal came in below your contract price. Here is what you can still do before closing." The next 30 seconds name the appraisal gap plainly, explain that an assignment is one path forward, and point to the landing page where the agent walks through the numbers.
"Yes, you can sell a condo before it is built. It is called an assignment, and here is how." This is the research-stage hook. The body defines assignor, assignee and developer consent in plain language, then invites the viewer to a short call before they commit to a plan.
"Paying occupancy fees on a unit you never planned to live in? Here is the way out." The body speaks to the buyer bleeding cash monthly with no mortgage to show for it, and frames the assignment as the exit, not as a loss.
Each hook names the trigger, not the person. None uses words like distressed or trapped, and none promises a sale price.
What happens after the click
A homeowner who clicks the ad lands on a page built around the same question the video answered, with a simple form asking about their situation and their timeline. Submitting that form is the only trigger for a call.
Our ISA team calls within minutes, works through the qualification, and only books an in-person appointment when confident the seller can actually assign: the deposit is current, consent is in hand, and the closing date is real.
The appointment lands on your calendar with notes on the situation, timeline and price expectations, so you arrive prepared, not pitching cold. You show up, walk through the numbers, and sign the listing if it fits.
What our ISA asks before booking an assignment appointment
An assignment appointment only counts if the seller can actually assign. The team confirms that before it books.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Is this a pre-construction unit still before final closing? | Yes, the building registers next spring. | The unit has already closed; that is a resale, not an assignment. |
| Has the builder agreed to the assignment? | The agreement allows it with consent, or I have the letter. | The agreement bans assignment and the builder has refused in writing. |
| When is your occupancy or final closing date? | A date inside the next 3 to 12 months. | Closing is more than two years out with no pressure to sell. |
| Are your deposit instalments paid up to date? | Yes, my deposits are current with the builder's lawyer. | Missed deposits or a default notice already served. |
| Is anyone else on the agreement, and are they on board? | My spouse is on it and we have decided together. | A co-buyer who has not agreed or cannot be reached. |
A yes on consent, current deposits and a near closing date sends the appointment to your calendar with those answers attached. A missing consent letter or a lapsed deposit holds the lead in nurture until the builder responds.
What you do and what we do
The agent has two jobs in this system: record once, and show up to appointments. Everything else sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for assignment sellers in your zip codes | Days 1 to 2 |
| Recording | Record once, about an hour | Filming guide, edit, captions, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and manage the campaign | usually live within about a week of your recording, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, qualify, nurture | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you | Before each appointment |
| The appointment | Show up and present the listing | Follow up on anything that did not sign | Ongoing |
The full YouTube ads service for real estate agents runs the same way for every niche. The pre-construction version changes the script, the targeting windows and the ISA's qualifying questions.
What a qualified assignment listings appointment looks like
Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for assignment listings.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Is this a pre-construction unit you bought from the builderthe figure they nameand is it still. | Yesthe figure they nameI bought in the figure they nameand the building registers. | The unit has already closed and is in their namethe figure they namewhich. |
| Have you checked whether your agreement allows an assignmentthe figure they nameand has the builder said. | The agreement allows it with consentthe figure they nameor I have the consent. | The agreement bans assignment and the builder has refused in writing. |
| When is your occupancy or final closing date? | A date inside the next the figure they nameto the figure they namemonths. | Closing is more than two years out and there is no pressure to. |
| Are all your deposit instalments paid up to date? | Yesthe figure they namethe figure they name is in with the builder's lawyer. | Missed deposits or the builder has already served a default notice. |
| What did you paythe figure they nameand do you know what similar units are selling for. | I paid the figure they nameI know it is worth lessthe figure they. | Will only sell at contract price plus a profit and will not hear. |
Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
Related reading:
Questions, answered
How do I get assignment listings from pre-construction buyers in Toronto?
Assignment listings come from reaching buyers while they are still researching whether they can sell, not after they have already called three other agents. YouTube ads target your postal codes around projects nearing completion, and the ISA team calls every response within minutes to confirm the deposit is current and the builder has consented before booking an appointment. The pre-construction condo listing leads page covers the full system.
Can YouTube ads target owners of a pre-construction condo in one project?
Targeting works by postal code, search behaviour and household income bracket, so a campaign can focus tightly on the streets around one building without naming who owns a unit inside it. Google's housing policy and Fair Housing law forbid targeting by ownership status or any protected characteristic, and the creative is written for any buyer in that situation.
What do pre-construction buyers search for before they decide to assign?
Most buyers search the process before they search for an agent: what an assignment sale is, whether they can sell before closing, and what their contract is worth today. Appraisal shortfalls, occupancy fees and HST on assignment sales are common follow-up searches once the closing date gets close. The ad meets each of those questions with a direct line, not a sales pitch.
Is it worth running seller ads for assignments when presale sales are down?
Fewer new presale launches means fewer new buyers, but it does not reduce the number of owners who bought years ago and now need to assign before their building registers. Those owners are the assignment listings, and they are searching regardless of how many new units sold this quarter. The campaign targets the metro, not one project, so a slow launch market does not stall it.
How long before a building registers should I start reaching its buyers?
Assignment search volume rises in the months before a building registers and around deposit deadlines, so campaigns aimed at postal codes with projects completing in the next 12 to 24 months tend to catch owners earliest. Starting that early gives the ISA team time to nurture buyers who are not ready yet until their closing date forces the decision.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.