Consistent Listings runs Just Listed Campaigns for pre-construction condos by taking one assignment listing and showing it to other owners in the same building or the same completing project, since they face the identical closing date and the identical decision. The campaign runs from the day the assignment goes live through Just Sold, and the offer behind the wider system is 2 signed listings in your first 100 days or a full refund.
- Owners in a completing building share one closing date, so one assignment listing is relevant to every unit in the tower.
- The ad names the building or the project, not just the unit, because that is what a neighbour recognises.
- Just Sold creative swaps in once the assignment closes, and the campaign keeps running on the same building.
- Targeting stays on location, search behaviour and income bracket, never on who owns which unit.
Why a Just Listed campaign works for pre-construction assignments
A resale Just Listed ad works because the neighbours down the street recognise the house. A pre-construction Just Listed ad works for the same reason, at building scale: every owner in a tower nearing registration is watching the same closing date, the same occupancy fees and often the same appraisal gap.
When one unit in that building assigns, every other owner in it is a plausible next listing. They have not necessarily thought about assigning yet, but they recognise the building in the video, and that recognition does the work a cold call cannot. The ad is not selling them on the idea of assigning; it is telling them someone in their own tower already worked out how, the same argument that runs the YouTube ads campaign for pre-construction condos at the postal-code level.
This matters most in the months before registration, when deposit deadlines and occupancy notices are landing across an entire project at once, not on one owner's personal timeline. A building working through those deadlines together is exactly the audience a resale Just Listed campaign never reaches, because a resale street rarely has fifty households facing the identical deadline in the identical month.
The sequence, from listing to Just Sold
The campaign follows the assignment through its own life cycle, not a fixed calendar, the same sequence used in the wider Just Listed Campaigns for real estate agents system.
| Day | Action | Who |
|---|---|---|
| Day the assignment goes live | Send the address, the project name and the closing timeline | You send, we script |
| Same day | Write a script naming the building and the closing window | Consistent Listings |
| Within days | Record the Just Listed and Just Sold versions in one sitting | You, or your AI Clone |
| about a week, sometimes inside 72 hours after recording | Edit, build the landing page, launch to the building's postal codes | Consistent Listings |
| Ongoing | ISA (inside sales agent) team calls every response within minutes | Our US-based ISA team |
| Within 72 hours of the assignment closing | Swap creative to Just Sold with the result | Consistent Listings |
The campaign keeps running on the same postal codes after the swap, because the next owner facing that closing date has not necessarily assigned yet.
Radius and targeting for pre-construction assignments
The radius on a resale Just Listed ad is a street. On a pre-construction ad it is usually the building itself, plus the surrounding blocks where other completing projects sit.
| Signal | Setting | Why |
|---|---|---|
| Location | The project's postal code, plus nearby buildings completing in the same window | Owners in one tower share a closing date with owners in the next |
| Search intent | Assignment sale, sell before closing, occupancy fees | Layers in owners actively researching, not just neighbours |
| Household income bracket | Matched to the assignment's price point | Filters for owners with equity worth a listing conversation |
| Exclusions | Renters, licensed agents | Renters have no assignment to sell; agents are not the audience |
Targeting never references who lives in a unit, only the building's location and the seller's search behaviour, which keeps the campaign inside Fair Housing law and Canadian human rights codes in every province.
What the neighbour ad says
Just Listed hook: "Another unit at [building name] just went up for assignment. If you are in the same building and closing is coming, here is what that owner did." The body names the closing timeline the building shares and points to a short call, not a pitch.
Just Sold hook: "That assignment at [building name] is done. If you are in the same building and still deciding, here is what the process actually looked like." The body walks through the outcome in general terms, consent and timeline, not price, and invites the next owner to find out where they stand before their own deadline arrives.
Both versions avoid any promise about what a given unit will fetch and never describe the building as exclusive or desirable to a particular kind of buyer.
How the ISA handles neighbour inquiries
Every owner who responds to the ad gets a call from our US-based ISA team within minutes, the same speed and the same 10-point qualification used across the system. The first questions confirm whether the caller is actually the buyer of record, whether the builder has consented or the agreement allows it, and how close their own closing date sits.
Owners who are not ready, deposits not paid, closing years out, stay in nurture and get called back as their situation changes rather than being dropped. Owners who qualify land on your calendar with the same notes format as every other assignment appointment: situation, timeline, and what they said about price expectations. The same notes format and the same qualifying bar apply on the ad scripts for pre-construction condos that produced the original listing, so an owner never gets a different standard because the lead came from a neighbour ad instead of a zip-code campaign.
You do not cold call the building; the ISA team only calls responses. That distinction matters in a tower where dozens of owners could otherwise be treated as one contact list rather than individual sellers with their own timelines and their own decisions to make.
Questions, answered
How does a Just Listed campaign get more assignment listings from one building?
The campaign shows one assignment to the other owners in the same completing building, who share the identical closing date and often the identical appraisal or occupancy fee pressure. Seeing a neighbour's unit already listed makes the option concrete for an owner who has not yet decided to assign. Our ISA team calls every response within minutes to confirm they can actually assign before booking.
Can I target one specific pre-construction building with a Just Listed ad?
Targeting works by postal code and search behaviour, so a campaign can focus tightly on one building's location without identifying who owns any unit inside it. Google's housing policy and Fair Housing law forbid targeting by ownership status, so the audience is defined by geography and intent, never by a list of names.
What happens to the Just Listed ad once the assignment closes?
Within 72 hours of the assignment closing, the creative swaps to a Just Sold version that describes the outcome in general terms and keeps running on the same building's postal codes. The campaign does not stop, because other owners in that project are usually facing the same closing timeline and have not assigned yet.
Is a Just Listed campaign worth it for a single condo assignment?
A single assignment justifies the campaign when it sits inside a building or project with many other units completing on a similar timeline, because every one of those owners is a plausible next listing. It is a weaker fit for a one-off assignment in a building with no other pre-construction inventory nearby, where a standard YouTube ads campaign for pre-construction condos usually does more work.
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