Consistent Listings runs Just Listed Campaigns for new construction listings by putting a short video around each spec home or nearly new listing in front of the neighbours in that subdivision, from the day it goes live through Just Sold. A US-based ISA team calls every homeowner who responds within minutes and books the ones actually thinking about selling. We guarantee at least one signed listing in 100 days or a full refund.
- A Just Listed campaign around a spec home reaches first owners next door who are watching the builder's incentives.
- The campaign runs Coming Soon through Just Sold, then keeps running on the same streets while the builder finishes the next phase.
- Targeting is by zip code, search intent and homeowner status, never by who the builder or the subdivision is meant for.
- Our US-based ISA team calls every response within minutes and only books homeowners who can actually list.
- The 100-day guarantee covers new construction Just Listed campaigns the same as any other listing: a signed listing or a full refund.
Why a Just Listed campaign works for new construction and spec home listings
A subdivision is the easiest place in any market to run a Just Listed campaign, because the neighbours already know the builder is still selling next door. The moment you put a spec home or a nearly new resale under contract, every first owner within a few streets is quietly wondering what their own home is worth against the model home's price.
That comparison is already on their mind before your ad ever runs. The builder's sales office is doing the work for you: rate buydowns, closing cost credits and price cuts on the last few lots have kept incentive use high, all of which trains the first owners nearby to ask what their own house would fetch if they listed it today. It is the same neighbour-to-neighbour pattern behind Randy: $90K in commissions in 90 days, one listing turning into the next in a single subdivision.
A Just Listed ad names the street and the subdivision, not just the address, and shows the neighbours a face they recognise instead of a builder rep they have never met. That is the difference between a listing that sits and a listing that produces the next one, the same pattern behind new construction and spec homes listing leads.
The sequence: Coming Soon to Just Sold for a spec home or nearly new listing
The campaign follows the life of the listing, not a fixed calendar. Here is the shape of it around a typical spec home or nearly new resale.
| Day | Action | Who |
|---|---|---|
| Day the listing is signed | You send the address, price point and the story: spec home, nearly new resale, or move-up seller with a build-to-order deadline | You send, we script |
| Same day | We write a Coming Soon and Just Listed script naming the subdivision and the phase the builder is on | We write |
| Within about 30 minutes | You record the Coming Soon, Just Listed and Just Sold versions in one sitting, or your AI Clone generates them | You (or your AI Clone) |
| usually within about a week of your recording, sometimes inside 72 hours | We edit, build the home value landing page, and launch to homeowners in the zip codes around the listing | We launch |
| Through the open house | The ad keeps running, layered with people searching sell my home and what's my home worth | We run |
| Within 72 hours of closing | We swap the creative to Just Sold with the result and keep the campaign on the same streets | We swap |
| 30 to 60 days after close | The campaign keeps running so the next spec home or nearly new resale on the street becomes the next listing appointment | We run |
When the builder announces a new phase or a fresh round of incentives, that is also when trust with the builder is cheapest to build, because the sales office is quietest between phases.
Radius and targeting for new construction neighbourhoods
A subdivision built out over two or three phases is a tighter, more homogenous audience than a scattered established neighbourhood, which makes the targeting more precise, not less.
| Layer | Setting | Why |
|---|---|---|
| Location | Zip codes covering the active or recently completed phases of the subdivision | First owners inside the subdivision are the ones comparing your listing to the builder's pricing |
| Search intent | Sell my home, what's my home worth, plus builder incentive and spec home search terms | Reaches owners already weighing a resale against the builder's rate buydown |
| Homeowner status | Homeowners, not renters | Renters in a new-build community rarely own the equity to sell |
| Household income bracket | Matched to the subdivision's price band | Filters for owners in homes similar enough to yours to compare |
| Exclusions | Licensed agents, renters, zip codes already assigned to another Consistent Listings client | Keeps the campaign exclusive to you in that market |
Targeting never uses age, family status or any protected characteristic, and creative for the subdivision shows the home and the builder's phase, never who the community is meant for. That keeps the campaign inside Fair Housing law and inside Google's housing policy in every market and every Canadian province we run in.
What the neighbour ad says
The hook has to name the thing every first owner in the subdivision is already thinking about: the builder next door.
Hook one: "If you bought a brand new home in this subdivision in the last few years and the builder is still selling next door, watch this." The next 30 seconds show your new listing, name the street, and explain in one line how you priced it against the model home's list price rather than off it.
Hook two: "Most nearly new homes here are priced off the model home. That is why they sit. Here is the fix." The body walks through the resale comparable you used, then closes on the home value offer, sending the click to a landing page built for that subdivision.
Both versions avoid calling a nearly new resale "new construction" or "brand new," since only the builder's own unsold homes are actually new.
How the ISA handles neighbour and builder inquiries
Every homeowner who requests a home value estimate or watches through and enquires gets a call from our US-based ISA team within minutes. On a new construction campaign, two different callers show up in the same inbox: a first owner in the subdivision, and occasionally a small or regional builder wondering whether you take listing inventory.
The team runs the same 10-point qualification either way: whether the person can sign a listing agreement, when they closed or when the home was finished, whether the builder is still selling nearby, and whether there is any resale restriction or profit-sharing clause in the purchase agreement that needs checking before an appointment goes on the calendar. A 30-minute in-person walk gets booked only once those answers line up, with the upgrades list and any builder paperwork requested in advance.
That filtering matters more in a subdivision than almost anywhere else, because a portal or social lead in a new-build zip code skews heavily toward buyers shopping the builder rather than owners thinking about leaving. The same filtering runs on Just Listed campaigns for real estate agents outside new construction zip codes too.
What a qualified turning one spec-home listing into the next appointment looks like
The trigger here is usually the same: a builder's finished spec home passing 60 to 90 days without a contract. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for turning one spec-home listing into the next.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Are you the owner of the home, or are you the builder who put it up? | Either, as long as they can sign a listing agreement for the property. | A buyer shopping new homes, a renter, or someone with no ownership or authority. |
| When did you close on the home, or when did the builder finish it? | A date that lets us check warranty status, capital gains timing and how long. | The home is not built yet and there is no delivery date. |
| Is the builder still selling homes in your neighbourhood right now? | Yes, and they know that the builder's pricing and incentives are the competition. | None; this sets up the pricing conversation, it does not disqualify. |
| Have you decided to sell, or are you weighing it against staying or renting it out? | Decided, and working on timing. | Just curious what it is worth or planning to keep it as a rental. |
| When would you ideally be moved out, or when does the builder need this home off. | A date inside the next 3 to 12 months, or a quarter end the. | No timeline at all. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
Related reading:
Questions, answered
What is a Just Listed campaign for a new construction or spec home listing?
A Just Listed campaign for a new construction or spec home listing is a short video ad that runs in the zip codes around that listing from the day it goes live through Just Sold, naming the subdivision so the first owners nearby see a face they recognise. Consistent Listings writes the script, edits the video and launches it, then a US-based ISA team calls every response and books the qualified ones as in-person appointments.
Can a Just Listed ad reach the neighbours in one specific subdivision?
YouTube lets Just Listed ads target the zip codes covering a specific subdivision or phase, layered with household income bracket and search intent for sell my home and what's my home worth. That level of targeting is not available on Facebook or Google Search under their housing policies. Renters and licensed agents are excluded from every campaign Consistent Listings runs.
Do builders actually respond to Just Listed style ads on their own inventory?
Small and regional builders carrying a finished spec home past 60 or 90 days without a contract are the ones most likely to respond, because the national builders already run their own in-house sales teams. The ad reaches them or their sales manager the same way it reaches a first owner: through search intent and location, not a cold call, and the ISA team qualifies whether the builder can actually list before it books anything.
How does a Just Sold ad work when the buyer is competing with the builder's rate buydown?
A Just Sold ad for a nearly new or spec home listing swaps in the result within 72 hours of closing and keeps running on the same streets, showing neighbours that a resale can close even while the builder is offering incentives. It explains in one line how the price compared to the model home, not the builder's list price, which is the comparison most first owners are already making on their own.
Does the 100-day guarantee apply to new construction Just Listed campaigns?
The 100-day guarantee applies to new construction Just Listed campaigns the same way it applies to every other listing: if you show up to your in-person appointments and do not sign a listing in your first 100 days, you get a full refund. The clock starts when the ads go live, not when the campaign is set up, so a spec home or nearly new resale counts inside that window.
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