Consistent Listings runs Just Listed Campaigns for townhome listings by putting the agent's face and the closing unit's story in front of every other owner in the same complex, from the day the listing goes live through Just Sold. The offer behind it is 2 signed listings in your first 100 days, backed by a full refund if you do not sign one.
- One townhome listing reaches every owner in the same complex, because attached inventory sells on the same repeatable floor plans.
- The campaign targets the complex's zip codes directly, which a Facebook radius ad cannot narrow to a specific set of streets.
- Just Sold ads that name a real result need the seller's permission where MLS rules require it before the sale price is shown.
- The ISA team calls neighbour responses only; the campaign never cold calls anyone in the complex.
Why a Just Listed campaign works for a townhome complex
Townhome complexes are dense, repeatable inventory: dozens of near-identical floor plans on a few streets, so the agent who lists one well is the agent the next five owners call. A single listing in a complex is not one sale, it is proof for everyone else who owns the same floor plan.
A Just Listed ad puts that proof in front of the right audience automatically, because the targeting sits inside the complex's zip codes rather than a wide radius. An owner two doors down who has been quietly wondering whether now is the time sees a neighbour's home, not a stranger's listing, and that changes who they call when they decide.
The same logic runs in reverse at Just Sold. A closed sale in the complex is the strongest comp any owner nearby will see, and it is delivered by the agent who sold it, not read off a portal months later. It is the same volume math behind townhome listing leads.
The sequence for a townhome complex
One sentence before the table: the sequence runs the same four stages, timed around the listing rather than the calendar.
| Day | Action | Who |
|---|---|---|
| Listing goes live | Send the address, price point and the unit's story | You send, we script |
| Same day to day 2 | Film the Just Listed and Just Sold versions in one sitting | You, or your AI Clone |
| Day 2 to 5 | Edit, build the home value landing page, launch to the complex's zip codes | We |
| Through closing | ISA team calls every neighbour response within minutes | Our US-based ISA team |
| Within 72 hours of close | Swap creative to Just Sold, keep running on the same streets | We launch, you close |
Coming Soon and open house promotion for the same listing follow local MLS coming soon and clear cooperation rules, so the sequence above adjusts to whatever your market's MLS allows before the listing officially goes live.
Radius and targeting for a townhome complex
The targeting question for a townhome complex is narrower than for a single-family neighbourhood, because the whole audience often sits inside one or two zip codes.
| Layer | Setting | Why |
|---|---|---|
| Geo | The complex's zip codes, plus attached-home subdivisions immediately around it | The comparable audience lives on the same handful of streets |
| Search intent | Sell my townhome, what's my townhouse worth, layered over the geo | Reaches owners already thinking about it, not just physically nearby |
| Household income bracket | Matched to the complex's price band | Filters for owners whose equity fits the unit type |
| Exclusions | Renters, licensed agents | Renters do not decide whether to list; agents are not the audience |
YouTube keeps zip code, income bracket and search intent available in a way Facebook's housing category does not, which matters more in a townhome complex than almost anywhere else, since the whole audience can sit inside a single zip code. The same targeting stack runs the YouTube ads for townhome listings campaign every day.
What the neighbour ad says
The Just Listed hook. "If you own a townhome in [complex or zip], the last five sales on your street set your price. Here they are." The ad names the complex, shows the new listing briefly, and offers a value estimate built on the complex's own recent sales rather than a generic city-wide number.
The Just Sold hook. Built from the same footage, swapped once the unit closes: the agent names the result, states it as a fact only where the seller has given permission to share the price, and repeats the same home value offer to the rest of the complex. Either version routes to a landing page built around the complex, not the individual address. Both hooks are written to the same standard as our ad scripts for townhome listings.
How the ISA handles neighbour inquiries
Every neighbour who asks for a home value or watches through and enquires gets a call within minutes, average speed to lead 48 seconds. The ISA team runs the 10-point qualification, confirms the caller owns the unit rather than rents it, and checks whether they know of any pending HOA assessment before booking anything. Only homeowners who are actually thinking about selling get an appointment; the campaign never cold calls the rest of the complex. That is the pattern behind Ted and Matt's 8 listings in 100 days. You can browse results from agents like you for more of the same shape.
Questions, answered
What is a Just Listed campaign for a townhome complex?
A Just Listed Campaign for a townhome complex is a short video ad that runs to the other owners in the same complex from the day one unit lists through Just Sold. Neighbours see the agent's face and the listing they already recognize, then get a home value offer built on the complex's own recent sales. The ISA team calls whoever responds and books the ones who are actually thinking of selling.
Why can't I target one townhome complex with a Facebook ad?
Facebook's housing category removes zip code, age and income targeting for real estate ads, which forces a wide radius that reaches far beyond the complex. YouTube through Google Ads keeps zip code, household income bracket and search intent, so the campaign can sit inside the complex's own zip codes instead of a metro-wide radius that mostly reaches people who never see the listing.
How do Just Sold ads get more listings from the same complex?
A Just Sold ad shows the rest of the complex a real result from the same floor plans they own, which is a stronger comp than a portal estimate seen months later. Once the closing sale price can be shown under local MLS rules and with the seller's permission, the campaign swaps creative and keeps running to the complex, restarting the home value offer for owners who saw the sale happen.
How long should a Just Listed campaign run in a townhome complex?
A Just Listed campaign typically runs from the day the listing goes live through 30 to 60 days after close, covering the Just Sold phase. Attached complexes with steady turnover often keep the campaign running on the same streets past one closing, since the next unit that lists restarts the same proof for the owners who have not sold yet.
Do Just Listed postcards still work for townhome complexes in 2026?
Postcards still land on doormats, but a mailer builds name recognition, not the trust a video of the agent explaining the sale and the HOA process builds. A Just Listed video campaign reaches the same complex with a face and a home value offer the neighbour can act on immediately, rather than a card that gets set aside with the rest of the mail.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.