Consistent Listings runs YouTube ads for townhome listings by reaching owners inside your chosen complexes while they search what their townhouse is worth and how the HOA resale package works, then our US-based ISA team calls each lead within minutes and books the qualified ones as in-person listing appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- Townhome owners search valuation and HOA process questions before they search for an agent, so the ad answers the HOA question first.
- YouTube targets by zip code, income bracket and search intent, letting a campaign sit inside a handful of complexes rather than a whole metro.
- Our US-based ISA team calls every townhome lead within minutes and asks whether the caller owns the unit before booking anything.
- The 100-day guarantee applies to townhome campaigns the same way: a signed listing or a full refund.
What townhome owners search before they call an agent
A townhome owner does not start by searching for an agent. They start with a valuation question tied to their complex, or a process question tied to their HOA, and the agent search comes weeks later.
The phrases below are the ones we build townhome campaigns around. Each one gets a different line in the video.
Every one of those appointments is booked by our US-based ISA team, not passed to you as a name and a number. They call in an average of 48 seconds, run a 10-point qualification, and only book what they are confident in. 95% of those appointments show up.
Why townhome portal leads and mailers do not turn into listings
"I farm the complex with mailers and the owner still lists with their cousin."
Mailers build name recognition, not trust. The owner has never heard the agent explain anything, so the cousin's number wins by default.
"The portal lead was a renter in the complex, and four other agents called them before me."
Portal leads are shared and cannot separate owners from tenants in an attached community, so half the calls go nowhere.
"I lost the listing because another agent had sold three units in that complex last year."
Townhome owners choose the agent who knows their floor plan, their HOA and their comps, and a track record in the same complex beats a stranger's mailer every time.
A YouTube campaign for townhome listing leads reverses that order. The owner chooses to watch you while they are still researching the HOA question, and our team calls the moment they raise a hand.
The targeting stack for townhomes
Targeting for townhome campaigns is built to sit inside one or a few complexes, not spread across a metro. The layers below are the ones that matter for attached homes.
| Signal | Setting | Why |
|---|---|---|
| Location | Zip codes containing your chosen complexes plus attached-home subdivisions nearby | Townhome inventory clusters in a few streets, not a whole city |
| Search intent | Phrases from the table above | Reaches the research stage, weeks before the agent search |
| Household income bracket | Matched to the complex's price band | Filters for owners whose equity fits the median townhome price, roughly $250,000 to $550,000 |
| Homeowner status | Homeowners only | Renters are common in complexes and rarely become sellers |
| Exclusions | Renters, licensed agents, zips with no attached inventory | Keeps the audience to people who can actually sign a listing agreement |
| Placement | In-stream before HOA, valuation and moving-related videos | The ad appears where the owner is already researching |
Targeting uses location, search behaviour and income bracket only, never a protected characteristic, and the creative describes the townhome and the HOA process, never who lives there. That keeps the campaign inside Google's housing policy and Fair Housing law in every US market and Canadian province we run in.
The three ad angles that work for townhome owners
Three hooks cover most of the triggers that move a townhome owner toward a listing decision.
The valuation angle. "If you own a townhome in [complex or zip], the last five sales on your street set your price. Here they are." The next 30 seconds walk through how a townhome comps against its own complex rather than the detached homes nearby, then invite the owner to get their number.
The HOA angle. "Got an HOA assessment letter and thinking about selling? Here is what it does to your price." The next 30 seconds explain that a pending special assessment must be disclosed, what it typically does to buyer interest, and that ordering the resale package early avoids a late-stage surprise.
The competition angle. "Three identical units listed in your complex? Here is how to make yours the one that sells." The next 30 seconds cover pricing against active competition in the same floor plan and staging to look different from the two units down the hall.
Each angle ends the same way: a home value offer tied to the complex, not a generic city-wide estimate.
What happens after the click
The owner lands on a page built around their complex and requests a home value. From there the system does not change by niche, and it runs the same way across the full YouTube ads service for real estate agents.
Our US-based ISA team calls within minutes, average speed to lead 48 seconds. They run the 10-point qualification, confirm the caller owns the unit rather than rents it, and only book appointments they are confident in. A qualified, in-person appointment lands on your calendar with the owner's motivation, timeline and HOA situation already noted, so you walk in knowing the story instead of starting from zero.
Related reading: Ted and Matt's 8 listings in 100 days · what other agents got in their first 100 days.
What our ISA asks a townhome owner before booking
Not every caller who watched the video can sign a listing agreement, so the ISA team sorts owners from the rest first.
| What we ask the townhome owner | A signal to book | A reason it stays in nurture |
|---|---|---|
| Any HOA special assessment or dues increase coming up? | Knows the answer, or who to ask, and will get the resale package started early | Owes back dues or an unresolved violation |
| Is this the home you live in, or is it rented out? | We live here, or the tenant's lease ends on a set date | Caller turns out to be the tenant |
| Selling for sure, or still weighing it against staying? | Decision is made; sorting out timing and price | Only wants a number for a refinance |
| Ideal month to be moved out? | Somewhere in the next 3 to 12 months | No date and no real reason to move yet |
| Anyone else's name on the title? | Yes, and they agree with selling | A co-owner who has not signed off |
A caller who clears these checks gets a calendar slot with the HOA situation and timeline already noted. One who does not stays in nurture, and the team reaches back out once a lease ends or an assessment vote lands.
What a qualified townhome listings appointment looks like
The trigger here is usually the same: a growing household that has outgrown a two-bedroom attached home and wants a yard. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for townhome listings.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Is the townhome your primary residence, or is it rented out right now? | We live in it, or the tenant's lease ends on a known date. | Caller is the tenant, not the owner. |
| Have you decided to sell, or are you still weighing it against staying? | We have decided; we are working out timing and price. | Only wants a number for a refinance or curiosity. |
| When would you ideally be moved out? | A date inside the next 3 to 12 months. | No timeline and no reason to move. |
| Are you buying something else, and does that purchase depend on this sale? | Yes, we know the next home's price range and the agent can sequence both. | Will not sell unless a specific unicorn home appears first. |
| Do you know whether your HOA has any special assessments pending or a big dues change. | Knows the answer or knows who to ask; willing to order the resale package. | Owes back dues or has an open violation they refuse to resolve. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
What agents ask before they start a townhome campaign
Townhome commissions are too small to pay for ads. The system is built on volume in one complex, not one sale. Two listings in 100 days at a typical townhome price still returns more than a year of mailers to the same doors, and the guarantee covers the first listing.
Won't ads just land on names I already have from farming? The gap is not who you reach, it is what they have seen of you first. A mailer sits in a stack for a week; a video built from our ad scripts for townhome listings plays in front of the same owner while a special assessment letter or a new listing in the complex is still fresh on their mind. Farming builds the list. The video is what makes that list recognize your voice before you knock.
Won't half the responses just be renters? Homeowner status is one targeting layer, so renters are filtered out before the ad ever serves. On the call, the first thing our ISA team asks is whether the caller owns the unit or leases it, and a renter's answer ends things there. A renter has to clear two separate filters to reach your calendar, not one.
Another agent already owns that complex. Then we look at the next complex over, or the zips around it. We cap agents per area, so if your market is open, you are the only client running in it.
Questions, answered
How do I get more townhome listings in a specific complex?
A YouTube campaign built around your chosen complex reaches owners while they search what their townhouse is worth and how the HOA resale package works, weeks before they think about calling an agent. The ISA team calls every response within minutes and books the ones who confirm they own the unit and have a timeline. Two listings from one complex in 100 days is a realistic target, backed by Ted and Matt's 8 listings in 100 days.
Is YouTube advertising worth it for townhome sellers at a lower price point?
Townhomes typically sell for less than detached homes, so the return depends on volume across a complex rather than one large commission. Two listings in your first 100 days at a typical townhome price still returns more than a year of mailers, and the campaign reaches every owner in the complex, not just the ones on a mailing list. The guarantee applies the same way regardless of price point.
How do you keep renters in a townhome complex from filling my lead pipeline?
Renters are excluded from targeting by homeowner status, and the campaign is built around search phrases an owner types, not a tenant. On the first call, the ISA team asks whether the caller owns the unit or rents it, and a renter never reaches your calendar. Owning versus renting is the first filter in the 10-point qualification.
How should I talk about HOA fees and special assessments in a seller ad?
HOA fees and assessment amounts are stated as typical ranges, never as exact figures, unless a verified source backs the number. A pending special assessment is a material fact that has to be disclosed, and the script says the HOA resale package is the step that delays most closings without interpreting the CC&Rs or bylaws, which is legal advice for an attorney to give.
How many townhome listings does it take to make $100,000 in commissions?
At a typical townhome median price with a 2.5% listing side, about 11 listings reach $100,000 in gross commission income (GCI). That math is illustrative and moves with your own market's price points and commission structure, which the YouTube Listings Call maps against your chosen complexes.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.