Consistent Listings runs Just Listed campaigns for homes with ADUs by putting your face and the listing in front of the neighbours on streets where garage conversions, basement suites and backyard cottages are common, then a US-based ISA team calls every response and books the ones thinking about selling. The system is built around the same 100-day window: 2 signed listings, backed by a full refund if you do not sign one.
- Streets with one ADU usually have several, so a Just Listed campaign around it reaches owners already thinking about their own second unit.
- The campaign runs from Coming Soon through Just Sold, so the same streets see the result, not just the sign.
- The ISA team calls every neighbour who responds and only books the ones who are actually thinking about selling.
- Targeting stays on zip codes around the listing plus general seller search intent, never on who lives in any home.
Why a Just Listed campaign works for homes with ADUs
Garage conversions, basement suites and backyard cottages rarely appear on just one lot. A street built in the same era, by the same builders, with the same lot sizes, tends to have several homes with a second unit, whether or not every owner has finished or permitted theirs. When you list one of those homes, the neighbours down the block are watching a version of their own house sell.
A Just Listed campaign puts your face on that sale in the exact zip codes around it, layered with the same seller search intent that finds ADU owners elsewhere: what's my home worth, and how does the second unit change that number. The owner three doors down who has been wondering what their own basement suite adds now sees the agent who just sold the one on their street.
This works whether the sold home's unit was permitted or not. The ad speaks to the result on the street, and the owners forming their own decision about a second unit get to watch it play out before they ever call anyone. This layer runs alongside the wider homes with ADUs and in-law suites listing leads program.
The sequence, Coming Soon to Just Sold
The campaign follows the listing from the day you send us the address through the close, and the creative changes at each stage.
| Day | Action | Who |
|---|---|---|
| Same day as under contract | We write a 30 to 45 second script naming the street and the ADU or in-law suite | We script, you send the address |
| Within 1 to 2 days | You record the Just Listed and Just Sold versions in one sitting | You, or your AI Clone |
| about a week, sometimes inside 72 hours after recording | We edit, build the landing page and launch to the zip codes around the listing | We |
| Through the listing period | The ISA calls every neighbour who requests a home value or enquires | Our ISA team |
| Within 72 hours of closing | We swap the creative to Just Sold with the result and keep the campaign running | We |
| 30 to 60 days after close | The campaign keeps running on the same streets | We |
Agents with an AI Clone can skip the second camera session; we generate the Just Sold version from the same approved script.
Radius and targeting for ADU-dense streets
The radius for an ADU Just Listed campaign is tighter than a generic one, because the audience that matters is the cluster of homes built with the same layout.
| Layer | Setting | Why |
|---|---|---|
| Radius | Zip codes immediately around the listing, not a citywide spread | Neighbours with the same lot type see the result, not strangers across town |
| Search intent | What's my home worth, plus ADU and in-law suite value phrases | Reaches owners already forming a valuation question |
| Homeowner status | Homeowners only | Renters do not decide whether a second unit lists |
| Exclusions | Renters and licensed agents | Keeps the audience to people who could actually call about their own home |
We never target or exclude based on who lives in any home on the street. The layers above describe location and search behaviour only, which is what keeps a Just Listed campaign inside Google's housing policy on YouTube, where zip-code targeting is available in the first place.
What the neighbour ad says
The Just Listed version and the Just Sold version each carry a different line, but both point back to the street and the unit.
Just Listed hook, about 8 seconds: "Just listed on [street], a home with an ADU. If yours has one too, here is what buyers are paying for it right now." The body names the listing's unit type and points to a home value request for the neighbour's own property.
Just Sold hook, about 7 seconds: "Just sold on [street]. If your home has a second unit like this one, here is what it just told us about value on your block." The body keeps the same offer, a home value conversation, now backed by the result the neighbours watched happen.
How the ISA handles neighbour inquiries
Every neighbour who requests a home value or enquires after watching gets a call within minutes from our US-based Appointment Setting team. The ISA runs the same qualification used on every ADU lead: what the second unit is, its permit status, who lives there, and the owner's timeline, and only books the appointment when those answers hold up.
Cold calling the street is never part of the system; the team calls responses only. The YouTube ads for homes with ADUs campaign and this Just Listed layer run on the same targeting logic, and Ted and Matt used the combined system to close 8 listings in 100 days.
Questions, answered
What is a Just Listed campaign for homes with ADUs?
A Just Listed campaign for homes with ADUs runs a short video around one listing, in the zip codes near it, from the day it goes live through Just Sold. Neighbours on streets where garage conversions and basement suites are common see the agent's face and the result, then a home value offer for their own second unit. The ISA team calls whoever responds.
How do I market a home with a basement suite in Canada as a legal suite?
Canadian creative uses secondary suite, basement suite, garden suite or laneway house instead of ADU, and says legal suite or unauthorized suite rather than guessing at status, because legality is set municipally through building code, fire code and zoning. Consistent Listings writes the campaign in Canadian terms and the ISA team calls Canadian numbers on any response.
Do Just Listed campaigns work if my listing's ADU is unpermitted?
The campaign speaks to the result on the street and to homeowners forming their own valuation question, not to the permit status of the sold home, so an unpermitted unit does not change how the campaign runs. It changes how you disclose and price that specific sale, which stays a separate, in-person conversation.
How long does a Just Listed campaign for an ADU-home run?
The campaign starts the day the listing goes under contract, runs through the close, then continues on the same streets for 30 to 60 days after Just Sold. That keeps the result visible to neighbours who were not ready to respond the week the listing sold but form their own decision a few weeks later.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.