Consistent Listings runs YouTube ads for homes with ADUs by reaching owners in your zip codes while they search what their second unit is worth, then a US-based ISA team calls each lead within minutes and books the qualified ones as in-person listing appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- ADU owners search valuation questions for months before they search for an agent, so the ad has to answer the pricing question first.
- YouTube targets by zip code, household income bracket and search intent, which Facebook and Google housing categories restrict.
- The ISA team confirms permit status, tenancy and timeline before it books, so you never walk in blind on a two-unit property.
- The 100-day guarantee applies to ADU campaigns the same way: a signed listing or a full refund.
What YouTube ads change for homes with ADUs
An accessory dwelling unit, or ADU, is a second living space on one lot: a backyard cottage, a garage conversion, a basement apartment or an attached in-law suite with its own kitchen and entrance. Owners of these homes usually sit in the higher-priced pocket of your market, because the unit was built to offset a mortgage or house a parent, and every one of these listings is worth more than the area average once the unit is priced correctly.
The owner already has a number in their head, usually from a video that quoted a headline value lift from a different metro, and they are watching for the agent who talks about the unit as income rather than a bonus room. A YouTube campaign puts your face in front of that owner while they are still forming that number, weeks before they call anyone.
Generic seller ads never mention the second unit, so the owner scrolls past. An ADU-specific ad names the thing they are actually thinking about, which is why this audience responds to a niche message instead of a general one. The full program for this niche is on the homes with ADUs and in-law suites listing leads page.
What ADU owners search before they call an agent
Homeowners with a second unit search valuation and process questions long before they search for a real estate agent. The table below is what we build ADU campaigns around, and each phrase gets a different line in the video.
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| how much value does an ADU add to a home | valuation | Here is how the unit gets valued as income, and why most agents miss it. |
| what is my house with an in-law suite worth | valuation | A suite with its own entrance and kitchen changes the number; here is what buyers pay for it. |
| selling a house with an ADU | research | Selling a home with an ADU is a different listing; here are the three things to get right first. |
| selling a house with an unpermitted ADU | research | You still have options, and disclosure done right protects the price. |
| sell my house with a rental unit | timing | Here is how to keep the income story and the sale date both intact. |
| best realtor for homes with ADUs | agent | Ask any agent how they will market the unit before you sign with them. |
The valuation-stage phrases carry the most volume, and the agent-stage phrase is the one closest to a call. An ad built around the first two questions gets remembered by the time the owner types the third.
The targeting stack for homes with ADUs
Targeting for an ADU campaign is built from location, search behaviour and property characteristics, not from who lives in the unit.
| Signal | Setting | Why |
|---|---|---|
| Location | Your zip codes in ADU-dense streetcar suburbs, coastal metros or garage-conversion neighbourhoods | ADUs cluster in older single-family stock near job centres |
| Search intent | Phrases from the table above, plus sell my home and what's my home worth | Reaches owners before they pick an agent |
| Household income bracket | Matched to the price band of homes with a second unit | Filters for owners with real equity to sell |
| In-market behaviour | Home appraisal, property management and landlord services | Owners of a rented unit research these before listing |
| Homeowner status | Homeowners only | Renters do not decide whether the property lists |
| Exclusions | Renters, licensed agents, contractors and ADU builders | Keeps the audience to people who could actually sign a listing |
We never target by who lives in the suite or who should buy or rent it. The ad speaks to the property and its second unit, and that keeps every campaign inside Google's housing policy and Fair Housing law in every US market and Canadian province we run in.
Three ad angles that work for ADU owners
A generic seller ad never names the second unit, so it gets skipped. These angles work because they name the owner's exact situation in the first seconds.
Valuation angle, about 8 seconds: "If your home in [area] has an ADU or in-law suite, the online estimate is almost certainly wrong." The next 30 seconds explain that automated estimates cannot see a second kitchen or a separate entrance, and that a permitted, rentable unit gets valued as income, not as extra square footage.
Pricing-mistake angle, about 9 seconds: "Most agents price an ADU as a bedroom. Buyers pay for it as income. Here is the difference." The body walks through what changes when an appraiser has ADU comps and a lease to work from.
Life-event angle, about 8 seconds: "The suite is empty now that your parent has moved. Here are three ways to handle it before you list." The body speaks to the owner deciding between re-renting, selling with the unit vacant, or selling with a tenant in place, and closes with an invitation to a home value conversation.
What happens after the click
The ad points to a landing page built around a home value request, not a generic contact form. When the owner submits it, the ISA, our US-based Appointment Setting team, calls within minutes and works through the 10-point qualification built for two-unit properties: what the unit is, whether it is permitted, who lives there now, and when the owner wants to be closed and moved.
Only owners who clear that bar get booked. The appointment lands on your calendar with the unit type, permit status, occupancy and timeline already written up, so you walk in prepared for a conversation about the whole property instead of guessing at the second unit on the doorstep.
What our ISA asks before booking an ADU appointment
A two-unit lead goes wrong on the phone in one of two ways: the owner cannot describe the second unit, or they have not committed to selling. The ISA rules out both first.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Tell me about the second unit. Attached, detached, basement or garage? | A clear description with its own kitchen, bath and entrance. | A spare bedroom with a hot plate |
| Was the unit built with permits, and is it recorded with the city? | Permitted and finalled, or unpermitted and the owner wants advice on it. | Owner refuses to discuss permits or wants it hidden |
| Is anyone living in the unit right now? | Empty, family member, or a tenant on a lease with a known end date. | A tenant with no lease or an eviction in progress |
| Have you decided to sell, or are you finding out what the unit adds? | We have decided; we want an agent who understands the unit. | Just curious for a refinance |
| When would you ideally be closed and moved? | A date inside the next 3 to 12 months. | No timeline at all |
The questions exist so the appointment note tells you what the owner expects before you knock on the door.
What you do and what we do
Two jobs sit with you: record once, and show up to appointments. Everything else sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for ADU owners in your zips | Before recording |
| Recording | Record once, about an hour | Filming guide, edit, captions, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and manage the campaign | Live in about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, run the 10-point qualification | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you | Before each appointment |
| The appointment | Show up and present on both units | Nurture anything that did not book yet | Ongoing |
The full YouTube ads service for real estate agents runs the same way for every niche. The ADU version changes the script, the targeting and the questions the ISA asks. Ted and Matt used the same system to close 8 listings in 100 days.
Related reading:
Questions, answered
How do I get listings from homeowners who have an ADU or in-law suite?
A YouTube campaign built around ADU valuation questions reaches these owners in your zip codes while they research what the unit is worth, before they have chosen an agent. Consistent Listings writes the script, targets the campaign, and has a US-based ISA team call and qualify every lead so the appointments that reach your calendar already know the unit's status and your face from the video.
Can YouTube ads target owners of homes with ADUs without breaking Fair Housing rules?
Targeting for an ADU campaign uses location, search behaviour, property characteristics and household income bracket, never who lives in the unit or who should buy or rent it. The creative describes the property, not the people in it. That keeps the campaign inside Google's housing policy and Fair Housing law in every market Consistent Listings runs.
What do I say in a seller video to homeowners with a rental unit in the backyard?
The video should name the second unit in the first seconds and address how it gets valued, because that is the question the owner already has open in another tab. Consistent Listings writes that hook into the script, along with the permit and tenancy questions the ISA later asks, so the video and the phone call tell the same story.
How do I handle an ADU seller who expects a fixed percent value from a YouTube video?
The ISA team does not argue the number on the phone. It asks about permits, rent and comps, notes the answers, and books the appointment so you have the actual conversation about pricing in person, with the owner's expectation already written down for you.
Does the 100-day guarantee cover homes with ADUs the same way?
ADU campaigns carry no separate terms: if you show up to your in-person appointments and do not sign a single listing in your first 100 days, you get a full refund. A permit question or a tenant's lease can push a seller's decision, but the countdown starts when the ads go live. See how the guarantee works for the full terms.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.