Consistent Listings runs YouTube ads for investor-focused agents by reaching landlords and rental owners in your zip codes while they search how to sell a rental with tenants, then a US-based ISA team calls each lead within minutes and books the qualified ones as in-person listing appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- Landlords search tenant, tax and 1031 questions weeks before they search for an agent, so the ad has to answer those first.
- YouTube targets by zip code, household income bracket and search intent, which Facebook and Google housing categories restrict.
- Our US-based ISA team calls every landlord lead within minutes and asks about the tenant and the timeline before it books.
- The 100-day guarantee applies to investor campaigns the same way: a signed listing or a full refund.
What YouTube ads change for investor-focused agent listings
A landlord selling a rental is not shopping the MLS or scrolling a portal. They are searching a specific question about their situation, and the agent who answers it on video is the one they remember when they are ready to list.
YouTube ads for investor-focused agents put your face in front of that search. Instead of a cold call to an absentee-owner list every wholesaler in the county already has, the owner chooses to watch you while they are still working out whether to sell. This page sits inside our broader listing leads for investor-focused agents approach. Our US-based ISA (inside sales agent) team then calls within minutes and only books an appointment it is confident in.
What landlords and investor sellers search before they call an agent
An owner with a rental rarely starts by searching for an agent. They start with the tenant, the tax bill or the timing, weeks before the agent search happens.
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| how to sell a rental property with tenants | research | You can sell with a tenant in place. Here is how I handle notice, showings and the lease so the sale still closes. |
| should I sell my rental property | research | Whether to sell or keep your rental comes down to three numbers. Here they are. |
| capital gains tax on selling rental property | research | The tax on a rental sale is not one number. Here is what changes it and what to ask your CPA. |
| depreciation recapture when selling rental | research | Depreciation you took comes back at the sale. Here is how it works and how a 1031 can defer it. |
| 1031 exchange how does it work | timing | The exchange has an identification window and a closing window. Here is how I run the listing so those clocks are not a problem. |
| tired of being a landlord | timing | If you are done with tenants and repairs, here is how to exit without giving the equity away. |
The tax and tenant phrases matter most, because the owner who typed them has not decided who lists the property yet.
The targeting stack for investor-focused agents
Targeting for a landlord campaign is built from location, search behaviour and income, never from who the owner is.
| Signal | Setting | Why |
|---|---|---|
| Location | Your zip codes, weighted to areas with a high share of rental and small multi-family housing | Rental concentration predicts where landlords live, not where tenants live |
| Search intent | Phrases from the table above, plus what's my home worth | Reaches the research stage, before the owner has picked an agent |
| In-market behaviour | Rental property, landlord insurance and real estate investing signals | Matches people already thinking about their portfolio, not a single home |
| Household income bracket | Matched to your price points | Filters for owners whose equity is worth a listing conversation |
| Exclusions | Renters, licensed agents | Renters do not own the asset; competitors never see the campaign |
Targeting uses location, search behaviour and income bracket only. No protected characteristic is used, and the creative is written for every property owner regardless of who rents from them. Lease turnover peaks in late spring and summer, while tax-driven decisions cluster around year end and January.
Three ad angles that work for landlords
A generic just-sold or what's-my-home-worth script does not name a landlord's actual problem. These three angles come from the situations that push an owner to sell.
Angle one opens with: "If you own a rental in your area and the tenant just gave notice, watch this before you relist it." The next 30 seconds walk through pricing the vacancy against selling it, not just refilling it.
Angle two opens with: "Selling a rental with a tenant still in it? Here is how I do it without losing the buyer." The next 30 seconds cover notice, showings around the lease, and an estoppel certificate the buyer will ask for.
Angle three opens with: "Done being a landlord? Here is how to exit without giving your equity to a cash buyer." The next 30 seconds contrast a we-buy-houses offer with a listed sale, in plain numbers.
What happens after the click
The owner clicks the ad, lands on a page built for the same question the video answered, and fills in the form. That lead routes to the ISA team instantly, with the ad and the page attached.
A US-based ISA calls within minutes, average speed to lead 48 seconds. The opening line references the video the owner just watched, so the call starts warm. If the owner clears the qualification, the appointment lands on your calendar with notes from appointment setting for investor-focused agents on the tenant situation, the timeline and what they think the property is worth.
What our ISA asks before booking
A landlord appointment only counts if the owner has actually decided to sell and can act on it. The team confirms that before it books.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Is there a tenant in place right now, and when does the lease end? | Month to month, or ending within a few months, or vacant. | A long lease and the owner will not sell with the tenant in place or wait. |
| Have you decided to sell, or are you weighing it against keeping the rental? | We have decided, and we are working out timing and tax. | Just checking value for a refinance. |
| Are you planning to roll the proceeds into another property, or cash out? | Either, stated with a timeline. | No answer and no timeline. |
| Is anyone else on title who needs to agree? | Yes, and they are on board. | A co-owner who has not agreed to sell. |
| Would a 30-minute visit work, with tenant notice handled? | Yes, here is a time. | Will not allow anyone on site. |
When the answers line up, the appointment goes on your calendar with the tenant status and the tax picture attached.
What you do and what we do
You have two jobs in this system: record once, and show up to appointments. Everything else sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for rental owners in your zips | Days 1 to 2 |
| Recording | Record once, about an hour | Filming guide, edit, captions, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and manage the campaign | Live in about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, qualify, nurture | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you | Before each appointment |
| The appointment | Show up and list the property | Follow up on anything that did not sign | Ongoing |
The full YouTube ads service for real estate agents runs the same way for every niche. The investor version changes the script, the targeting and the first call.
Why one landlord relationship pays out more than one listing
A rental sale rarely pays like a luxury listing, so the return comes from the owner behind the property, not one transaction. Most landlords hold more than one door, and the same owner often needs a replacement property on the buy side. The figures below are illustrative; swap in your own market and commission structure.
| Item | Illustrative value |
|---|---|
| Typical rental sale price in a mid-size market | $250,000 to $500,000 |
| Commission side used | 2.5% listing side |
| Commission on the median rental sale | about $8,750 |
| Rental listings needed for $100,000 GCI (gross commission income) | about 12 |
| Return on 2 signed listings in your first 100 days | about $17,500 |
That return counts the listing side only, not a later buy side or second door. Source: illustrative range; agents substitute their own price points and commission structure. You can see what other agents got in their first 100 days and how the 100-day guarantee works.
Questions, answered
How do I get listings from landlords instead of cold calling absentee-owner lists?
Absentee-owner lists are sold to every agent, investor and wholesaler in the county, so the owner hears from ten people before you call. YouTube ads reach the same owner while they are searching how to sell a rental with a tenant, before any list catches up. The ISA team then calls within minutes and books only the ones who have decided to sell.
Can YouTube ads target landlords and rental property owners in my zip codes?
Targeting reaches rental owners through location, income bracket and search behaviour, weighted to zip codes with a high share of rental and small multi-family housing. Signals include search intent for selling a rental, 1031 exchange and landlord insurance topics. It never targets by who owns the property, only by what they are searching and where.
Do investor sellers respond to video ads or only to their own network?
A landlord's network is full of investors and wholesalers who want to buy the property, not agents who can list it. The owner searching how to sell with a tenant or what a 1031 timeline looks like has not found that answer in their network, so a video that answers it directly gets watched and remembered.
How does the ISA team qualify a landlord who has a tenant in place?
The ISA asks whether the tenant is month to month or on a lease ending soon, and whether the owner will sell with the tenant in place or wait for vacancy. An owner locked into a long lease who refuses either path is not booked. One who has a plan for notice and showings moves straight to the calendar.
Does this work for short-term rental owners who want to sell?
Short-term rental owners search the same way landlords do: what the property is worth, what the tax hit looks like, and whether to sell or keep operating it. The campaign and the ISA qualification work the same, with the script adjusted for a short-term rental listing rather than a long-term lease.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.