Consistent Listings runs YouTube ads for co-op listings by reaching shareholders in your zip codes while they search what their apartment is worth and how board approval works, then a US-based ISA team calls every lead within minutes and books the qualified ones as in-person listing appointments. You record once, in about an hour, and the offer is 2 signed listings in your first 100 days or a full refund.
- Co-op shareholders search board approval and flip tax questions weeks before they search for an agent, so the ad has to answer those first.
- YouTube targets shareholders by zip code, search intent and household income bracket, signals Facebook and Google Search housing categories restrict.
- Our US-based ISA team confirms a lead actually owns co-op shares, not a condo or a rental, before booking anything.
- The 100-day guarantee applies to co-op campaigns the same way: a signed listing or a full refund.
What YouTube ads change for co-op listings
Co-op shareholders rarely find a listing agent through a portal search, because portals sort inventory by property type for buyers, not by which owners are ready to sell. YouTube reaches the shareholder directly, while they are still searching what their apartment is worth or how the board process works.
A YouTube ad campaign puts your face in front of shareholders in your zip codes during that research window. You record once, off a script we write, in about an hour, and ads usually live within about a week of your recording, sometimes inside 72 hours.
The result is a shareholder who books an appointment already trusting that you understand board packages, flip taxes and financing limits, instead of learning that on the phone for the first time. This is one piece of a full co-op listing leads system that also covers appointment setting and ad scripts.
What co-op shareholders search before they call an agent
Co-op shareholders search process questions long before they search for an agent, because a co-op sale runs through a board and condo advice does not carry over. The phrases below are what we build co-op campaigns around, and each one gets its own line in the video.
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| how to sell a co-op apartment | research | Selling a co-op has four steps most agents get in the wrong order. Here they are. |
| what is my co-op worth | valuation | Co-ops are priced off the building, not just the unit. Here is how I would price yours. |
| co-op flip tax who pays | research | The flip tax comes out of your side at closing. Here is how to price around it. |
| how long does co-op board approval take | timing | Board approval sets your timeline, not the contract date. Here is what to expect. |
| co-op board rejected buyer what happens | research | A board rejection puts you back on the market. Here is how to pick a buyer who passes. |
| selling a co-op vs condo differences | research | Your buyer pool is smaller than a condo's. That changes how I market your apartment. |
A shareholder who has typed "co-op board rejected buyer what happens" already had a deal fall through and is choosing an agent this week. One searching "what is my co-op worth" is earlier, has not chosen anyone yet, and will remember whoever answered that question first.
The targeting stack for co-op shareholders
Targeting a co-op campaign starts with the buildings, not the person, because co-op stock concentrates block by block more than most property types.
| Signal | Setting | Why |
|---|---|---|
| Location | Zip codes with a high share of co-op buildings, drawn from your active buildings and the surrounding neighbourhoods | Co-op stock is concentrated, not spread evenly across a metro |
| Search intent | Phrases from the table above, plus what's my home worth and sell my apartment | Reaches shareholders in the research stage, before the agent search |
| Household income bracket | Matched to the price band of the buildings you work | Filters for shareholders whose equity is worth listing |
| Homeowner status | Homeowners only | Renters do not hold shares and cannot list |
| Exclusions | Licensed agents, renters, zip codes with little or no co-op stock | Keeps the budget on buildings where a sale is even possible |
We do not target by age, family status or any protected class. Every ad targets location, search behaviour and income bracket, and the creative is written for every shareholder in the zip codes, which keeps the campaign inside Fair Housing law and Google's housing policy in every market we run.
Three ad angles for co-op shareholders
The maintenance-increase angle opens with "If you own a co-op in [neighbourhood] and your maintenance just went up again, stay with me for a minute." The next 30 seconds name the trigger directly: rising maintenance eats into what a sale nets, and the ad walks through how pricing and timing respond before asking the shareholder to find out what the apartment is worth.
The board-process angle opens with "Selling a co-op is not like selling a condo. Here are the three things your board controls." It names financing limits, sublet rules and the flip tax, the three levers a condo agent would never mention, then offers a walkthrough of the shareholder's own building rules.
The board-rejection angle opens with "If your last buyer was rejected by the board, here is how I pick buyers who pass." This angle speaks to a shareholder who already lost a deal, and the body explains how a board package gets assembled around a buyer more likely to clear the interview.
What happens after the click
A click on a co-op ad lands the shareholder on a page asking what their apartment is worth, not a generic home-value form. Our US-based ISA team, our inside sales agents, calls every lead within minutes, average speed to lead 48 seconds, and confirms the caller owns co-op shares before running the rest of the 10-point qualification.
Only leads the ISA team is confident in get booked. The appointment lands on your calendar with the shareholder's motivation and timeline noted. See how appointment setting for real estate agents works across every niche.
What our ISA asks a co-op shareholder before booking
A co-op appointment only counts if the shareholder can actually sign, so the team checks the basics before booking.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Is your apartment a co-op or a condo? | It is a co-op, I own shares. | A renter, or a condo that belongs in another campaign |
| Have you decided to sell, or are you still weighing it against subletting? | We have decided to sell; we are working out timing. | Only curious about value, or set on subletting |
| Do you know your building's rules on financing, sublets and the flip tax? | Roughly, and they would like the agent to walk through them. | Nothing wrong here; the answer shapes the appointment notes |
| Is anyone else on the shares, or is this an estate? | Just me, or the co-owner agrees, or I am the executor with letters. | A co-owner who has not agreed, or an estate with no executor appointed yet |
| Have you signed anything with another agent? | No. | Already listed with another agent |
When the answers line up, the appointment goes on your calendar with the building details attached. When they do not, the lead stays in nurture.
What you do and what we do
Your job on a co-op campaign is record once, and show up to the appointment.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for co-op shareholders in your zips | Days 1 to 2 |
| Recording | Record once, about an hour | Filming guide, edit, captions, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and manage the co-op targeting stack | Live in about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, confirm shareholder status, qualify | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you on the building | Before each appointment |
| The appointment | Show up and walk the shareholder through the board process | Follow up on anything that did not sign | Ongoing |
Brian's 3 listings and $100K in commissions came from this same system in a different niche. Ted and Matt used it to sign 8 listings in 100 days in Canada. The full YouTube ads service for real estate agents runs the same way; the co-op version changes the script, the targeting and the first call.
Questions, answered
How do I get co-op listings when most of the leads in my area are condo buyers?
Co-op listings come from targeting the buildings and the search phrases shareholders use, not from waiting on portal leads sorted for condo buyers. A YouTube campaign reaches shareholders in zip codes with a high share of co-op buildings while they search what their apartment is worth and how board approval works. The ISA team then confirms the caller owns shares before booking, so condo and renter leads never reach your calendar.
Can I target co-op buildings by zip code with YouTube ads?
Co-op building targeting works by pairing zip codes with a high share of co-op stock with search intent and household income bracket, not by targeting the buildings themselves. YouTube allows zip-level targeting that Facebook and Google Search restrict under their housing categories. We check your co-op stock on the YouTube Listings Call and tell you if a zip code does not have enough to fill a campaign.
Does the 100-day guarantee work when co-op closings take months?
The 100-day guarantee counts a signed listing agreement, not a closing, so board approval time does not count against you. A co-op sale typically needs a couple of months for financing and board approval after contract, and that timeline runs after the listing is already signed. If you show up to your appointments and do not sign a listing in 100 days, you get a full refund.
How does an ISA confirm a lead is a co-op shareholder and not a renter or a condo owner?
An ISA confirms shareholder status by asking directly whether the apartment is a co-op or a condo and whether the caller owns shares, as the first question in the 10-point qualification. Renters and condo owners are screened out before a call is booked. That single question keeps the co-op campaign's appointments limited to people who can actually sign a listing agreement on shares.
What should my co-op seller ad say about flip taxes and financing limits?
A co-op seller ad should name the flip tax and financing limits as building-specific facts the shareholder needs before pricing, not generic advice. The script says these rules are set by the proprietary lease and bylaws and vary by building, then offers a walkthrough of the shareholder's own documents. That specificity is what separates a co-op script from a condo or single-family script recycled for the niche.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.