Consistent Listings builds Just Listed campaigns for co-op listings that show every shareholder in the building, and the buildings nearby, your face and the apartment they already recognize the moment it goes under contract. Our US-based ISA team calls within minutes of any response and books the shareholders who are actually thinking about selling, inside the same 100-day window as every other campaign.
- Co-op neighbours decide who to call by who sold the apartment down the hall, not by a mailer.
- A co-op Just Listed campaign targets the building and the buildings nearby, not a wide radius the way a single-family street would.
- The ad names the flip tax and board process the same way the seller's own campaign does, so neighbours recognize the agent.
- Just Sold creative swaps in within 72 hours of closing and keeps running on the same buildings.
Why a Just Listed campaign works for co-op buildings
Co-op shareholders decide who to call by who sold the apartment down the hall more than almost any other property type, because doormen and building gossip carry the news before a sign ever goes up. A Just Listed campaign puts that word of mouth on video instead of leaving it to chance and hoping the right person overhears it in the elevator.
The moment a co-op listing goes under contract, we write a script that names the building and the street, not just the apartment, and you record it once alongside the Just Sold version. Ads run on YouTube to shareholders in the building and the nearby co-ops, layered with people already searching what's my home worth.
The result is a neighbour who has already watched you close one apartment in their building before they ever decide whether to call you about their own. It works for outer-borough garden co-ops the same way it works for a prewar Manhattan building, because the mechanism is the same building, the same shareholders, the same word of mouth.
The sequence for a co-op Just Listed campaign
A co-op Just Listed campaign follows the listing from under contract through Just Sold, with the board's timeline built into the schedule instead of fought against.
| Day | Action | Who |
|---|---|---|
| Listing goes under contract | Send the address, price point and the building's story | You send, we script |
| Day 1 to 2 | Record the Just Listed and Just Sold versions in one sitting | You, or your AI Clone |
| Day 2 to 5 | Edit, build the landing page, launch to the building and nearby co-ops | Consistent Listings |
| Through board approval and financing | Campaign keeps running on the same buildings while the sale moves toward closing | Consistent Listings |
| Within 72 hours of closing | Swap creative to Just Sold with the result | Consistent Listings |
| 30 to 60 days after close | Campaign continues on the same buildings for the next appointment | Consistent Listings |
Because a co-op sale runs through board approval, the campaign has a longer runway than a single-family Just Listed ad. Shareholders in the building see the ad for weeks, not days, before the deal ever closes.
Radius and targeting for co-op buildings
Radius works differently for a co-op than for a single-family street, because the neighbour pool is defined by the building, not by distance on a map.
| Layer | Setting | Why |
|---|---|---|
| Primary audience | Shareholders in the same building, plus any building the agent already lists in nearby | Word of mouth travels building to building, not door to door |
| Search intent | What's my home worth and sell my apartment | Layers the campaign onto shareholders already thinking about selling |
| Exclusions | Renters, licensed agents | Renters do not hold shares and cannot list; agents are not the audience |
| Coming Soon and clear cooperation | Follows the local MLS rules for the market | Keeps the campaign inside board and MLS timing requirements |
A single-family Just Listed campaign might run a half-mile radius; a co-op version often covers three or four buildings instead, because that is where the actual audience of shareholders lives and where the gossip travels fastest.
What the neighbour ad says
The Just Listed hook for a co-op names the building, not just the street: "Your neighbours at [building name] just watched this apartment go under contract." The body shows the result and offers a free valuation to any shareholder in the building weighing the same board process and flip tax math.
The Just Sold hook follows the same pattern after closing: "Another apartment in [building name] just closed, and here is what it tells you about your own." Both versions point to the same landing page asking what the shareholder's own apartment is worth, and both describe the sale and the building, never the buyer or the family who bought it.
How the ISA handles neighbour inquiries
Every shareholder who asks for a home value or watches through and enquires gets a call within minutes from our US-based ISA team, our inside sales agents, average speed to lead 48 seconds. The team runs the same 10-point qualification used on every seller lead and only books the ones who are actually thinking about selling.
A neighbour who is curious but not ready stays in nurture rather than getting an appointment, and the team calls back when the situation changes. That discipline is what keeps a Just Listed campaign from turning into cold calls to people who were only curious about the sale price next door. It is the same team behind YouTube ads for co-op listings and every other campaign in the co-op listing leads system, and the same 100-day guarantee applies to what it books.
Questions, answered
What is a Just Listed campaign for co-op listings?
A Just Listed campaign for co-op listings is a short video ad that runs to shareholders in the building, and the buildings nearby, from the day a listing goes under contract through Just Sold. Neighbours see the agent's face and the apartment they already recognize, then a reason to find out what their own share is worth. The ISA team calls whoever responds and books the ones thinking of selling.
How much do Just Listed ads cost per co-op listing?
Just Listed campaigns for co-op buildings are priced inside the same program as the main seller campaign rather than as a separate line item, so there is no additional per-listing figure to quote here. Ad spend, when it applies, is paid directly to Google and varies with the building and the surrounding area. the YouTube Listings Call maps the shape to your specific buildings and price points.
Why can't I target a co-op building directly with a Just Listed ad?
A building is not a targeting option inside Google's ad platforms, so a co-op Just Listed campaign uses the zip codes around the building instead, layered with search intent and household income bracket. That combination reaches the shareholders in and near the building without targeting anyone by who they are. the YouTube Listings Call checks whether a small building has enough co-op stock nearby to fill the campaign.
How do Just Sold ads get co-op listings from the neighbours?
Just Sold ads swap the creative to the closed result within 72 hours and keep running on the same buildings, so shareholders who were on the fence see proof instead of a promise. A neighbour who watched the Just Listed ad and then the Just Sold result has now seen the agent close a deal in their own building twice before ever picking up the phone.
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