Consistent Listings runs Just Listed campaigns for condo specialists by putting your face on video in front of every owner in the zip codes around the buildings you already sell in, from the day a unit goes live through Just Sold. A US-based ISA (inside sales agent) team calls every owner who responds within minutes and books the ones with a real reason to sell. We guarantee at least one signed listing in 100 days or a full refund.
- One zip code around three or four buildings reaches hundreds of owners who share the same fee schedule and the same assessment worries.
- The Just Listed ad runs from the day a unit lists through Just Sold, then keeps running on the same stacks.
- Owners are targeted by location, search behaviour and income bracket, never by age or family status, and buildings restrict who can knock on doors.
- Our US-based ISA team calls every response within minutes and only books owners who can describe why and when they would sell.
Why a Just Listed campaign works building by building
A condo specialist does not have one farm, they have several vertical ones. Every owner in a tower shares a floor plan, a reserve fund and a board, so a sale on one stack is relevant to every unit in that line. When you close a listing in a building, the next seller in that same building is already reading the closing price in the elevator.
Most agents answer that moment with a postcard. Owners get a stack of association paperwork every month, and a card that says "just sold in your building" gets filed with the HOA newsletter. A video of the agent who actually sold the unit, running on YouTube to every owner in the zip codes around that building, is a different message in a different place.
The campaign follows the listing, not the calendar. It goes live the day the unit is listed, switches to Just Sold at closing, and keeps running on the same streets and stacks for weeks after. Owners who are weighing a fee increase, a special assessment or a reserve study see the agent who just proved they can sell in that exact building, not a generic realtor ad. It sits alongside listing leads for condo specialists as the pipeline that keeps a building's listings coming to one agent.
The sequence, from list to Just Sold
The campaign moves through four stages tied to the listing itself, not a fixed media plan.
| Day | Action | Who |
|---|---|---|
| Day the unit is listed | Just Listed script written naming the building and the line | We write, you approve |
| Within 1 to 2 days | You record the Just Listed and Just Sold versions in one sitting | You (or your AI Clone) |
| about a week, sometimes inside 72 hours after recording | Ad launches on YouTube to owners in the zip codes around the building | We launch |
| During the listing | Open house version runs where the building allows lobby or unit access | We swap creative |
| At closing | Creative switches to Just Sold with the result | We swap within 72 hours |
| After closing | Campaign keeps running on the same stacks for 30 to 60 days | We run, you close the next one |
Where a building's association restricts lobby events or door-knocking, the campaign never depends on getting past the concierge. The video reaches the owner's phone whether or not the board lets you in the building, and it runs on the YouTube ads for condo specialists targeting stack described below.
Radius and targeting for condo buildings
Targeting for a condo specialist is drawn around the buildings, not a generic radius. In a mixed zip code where houses and condos sit side by side, the creative names the building type so condo owners self-select and single-family owners scroll past.
| Layer | Setting | Why |
|---|---|---|
| Location | Zip codes around the building or the two to five towers you already work | Owners in the same stack share the same board, fees and reserve fund |
| Search intent | Phrases like what is my condo worth, sell my condo, HOA fees going up should I sell | Reaches owners while they are still deciding, not just after a listing goes up |
| Household income bracket | Matched to the unit price band in that building | Filters for owners in units worth listing at that building's price point |
| Homeowner status | Homeowners only | Renters in the building cannot list the unit |
| Exclusions | Renters, licensed agents, zips with no meaningful condo stock | Keeps the audience to owners who can actually sign |
Targeting uses location, search behaviour and income bracket only. No age, family status or national origin signal is used, even in a building that skews toward downsizers, and the creative is written for every condo owner in the stack.
What the neighbour ad says
The hook has to name the building's actual situation, not a generic "just sold nearby" line. Two examples from the scripts we write for condo campaigns:
"Your neighbour's unit sold last month. Here is what it means for yours." This runs the week after a closing in the same stack, paired with the sale story and a comp against the last five sales in that line.
"If you own a unit in [building] and just got the budget letter, watch this before you decide anything." This runs when a fee increase or assessment notice has gone out building-wide, and it answers the owner's actual question, whether a rising fee is a reason to sell, before it introduces the agent.
Both versions end the same way: a home value offer tied to that specific building, not the metro average, because that is the number the owner actually wants. Brian: 3 listings and $100K in commissions shows what a stack of closings from the same hooks looked like in one market.
How the ISA handles neighbour inquiries
A response from a Just Listed ad is not automatically an appointment. Appointment Setting, our US-based ISA team, calls every response within minutes and confirms the owner can actually list before anything goes on your calendar.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Which building is the unit in, and is it a condo, a townhome or a co-op? | Names the building and the ownership type | Renting the unit or cannot say what they own |
| Have you decided to sell, or are you weighing it against a fee or assessment change? | We want to list before the assessment is billed | Just curious with no plan to move |
| Has the association sent a budget, reserve study or assessment notice recently? | Yes, and they can describe it | Unaware of any association business and no other reason to sell |
| Is anyone else on the title or part of the decision? | Yes, and they agree | A co-owner who has not agreed |
| Have you signed with another agent already? | No | Already listed |
When the answers line up, the appointment lands on your calendar with the building, the line and the owner's timeline attached. When they do not, the owner stays in nurture until the fee letter or the next closing in the building moves them. Appointment setting for condo specialists covers how that call goes in full, and how the 100-day guarantee works covers what happens if a building does not produce a signed listing.
Questions, answered
Does a Just Listed campaign work in a building that bans solicitation?
A Just Listed campaign runs on YouTube to owners' phones, so it does not depend on lobby access or door-knocking. The video reaches every owner in the zip codes around the building whether or not the board allows agents past the concierge. The campaign never promises a lobby event or a board introduction as part of the service.
Can the ad target owners in one specific tower?
Targeting is drawn around the zip codes containing the building, layered with search intent for phrases like what is my condo worth and sell my condo, plus a household income bracket matched to that building's price point. YouTube does not let us target one building's address list directly, so the radius is set as tight as the zip codes around it allow.
What happens to the campaign after the unit closes?
The creative switches to Just Sold within 72 hours of closing, and the campaign keeps running on the same zip codes for 30 to 60 days after. Owners in that stack see the result of the sale you just closed, which is the moment they are most likely to ask what their own unit is worth.
Is a condo listing worth running ads for if the commission is smaller?
A condo commission per unit is typically lower than a detached home, so the campaign is built for volume: one zip code covers several buildings, and the ISA team qualifies every response so appointments only reach owners with a real timeline. If you show up to your appointments and do not sign a listing in 100 days, the guarantee applies the same as it does for any other listing type.
How is this different from just-sold postcards to the building?
A postcard competes with the association newsletter for space in the mailbox and cannot be qualified. A Just Listed ad puts the agent's face and voice in front of the owner on video, and every response gets called by our ISA team within minutes, so the ones with a real reason to sell reach your calendar instead of the recycling bin.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.