Consistent Listings runs YouTube ads for condo specialists by targeting the zip codes around the towers and complexes you already sell in, then a US-based ISA team calls each responding owner within minutes and books the qualified ones as in-person listing appointments. Most agents sign two to three listings in their first 100 days, and we guarantee at least one in writing or your money back.
- Condo owners sit in vertical clusters, so one campaign around a few buildings reaches hundreds of owners at once.
- YouTube targets by zip code, homeowner status and search intent, which Facebook and Google housing categories restrict.
- Our US-based ISA team calls every condo lead within minutes and confirms which building and unit before booking.
- The 100-day guarantee applies to condo campaigns the same way: a signed listing or a full refund.
What condo owners search before they call an agent
A condo owner rarely opens with a real estate search. They open with a money question about the building: what the fee increase means, what the unit downstairs sold for, or whether the assessment letter changes their plans. This is the entry point for listing leads for condo specialists, and the ad has to answer that question first.
The phrases below are the ones we build condo specialist campaigns around. Each one earns a different line in the video.
What condo specialists search
| Search phrase | Intent stage | What the ad says |
|---|---|---|
| sell condo or rent it out | research | Keep it or sell? The building's rental cap and reserve study answer that faster than a spreadsheet. |
| condo not FHA approved can I still sell | research | If your building is not on the approved lists, your buyer pool shrinks; here is how we sell around it. |
| how much does it cost to sell a condo | research | Here is every cost of selling a condo, including the estoppel and document fees nobody mentions. |
| what documents do I need to sell my condo | timing | Resale certificate, budget, minutes, reserves, insurance, in the order the buyer's lender will ask for them. |
Each line targets a different owner in the same buildings, which is why the campaign covers three or four towers instead of one street.
How we build YouTube ads for condo specialists
01 Deploy what already works
We take the seller ad framework already producing listings across every market we run in and fit it to the buildings you already work. You record once, off a script we write, in about an hour. The condo script opens with the fee or assessment question, not with you.
02 Precision targeting
We reach homeowners in the zip codes drawn around your buildings, favouring areas where most of the housing stock is attached: downtown towers, waterfront corridors and master-planned complexes. Where a zip mixes houses and condos, the creative names the building type so the right owner self-selects and the rest scroll past.
03 ISA qualification
Our US-based team calls every lead within minutes. On a condo lead the first question is which building and unit, because a valuation click from a renter or an out-of-area investor looks nothing like an owner who just got a budget notice. The team confirms ownership, the association trigger and the timeline before it books anything.
04 You close
A qualified appointment lands in your calendar with the owner's building, unit, fee situation and timeline written up. You walk in already knowing the story. Ads usually live within about a week of your recording, sometimes inside 72 hours, and the 100-day clock starts then.
Targeting condo owners on YouTube
Targeting for a condo specialist campaign is built from location and behaviour, never from who owns the unit. The layers below are the ones that matter for attached housing.
| Signal | Setting | Why |
|---|---|---|
| Location | Zip codes around the buildings and complexes you already sell in | Reaches every owner in the towers you know, not just your past clients |
| Search intent | Phrases from the two tables above | Reaches owners researching fees and assessments, weeks before the agent search |
| Homeowner status | Homeowners only, renters excluded | Portal leads cannot filter on ownership; YouTube can |
| Household income bracket | Matched to the unit price band in the target buildings | Keeps the audience close to what those units actually sell for |
| Exclusions | Licensed agents, zips with no meaningful condo or townhome stock | Competitors never see the campaign and budget is not wasted on house-only zips |
Targeting uses location, search behaviour and income bracket only. No protected characteristic is used, and no age, family-status or national-origin signal is used even where a building is age-qualified; the creative is written for every condo owner. Seasonality follows the buildings: spring is the general listing peak, resort and snowbird markets in Florida and Arizona list heaviest January to April, and budget and assessment letters going out in the fall produce a winter wave of owners searching what their unit is worth.
What our ISA team asks condo owners
A condo appointment only counts if the owner can actually sign a listing agreement on that unit. The team confirms that before it books.
| Question | What a good answer sounds like | What we do not book |
|---|---|---|
| Which building or complex, and is it a condo, a townhome or a co-op? | Names the building and the ownership type. | Cannot say what they own or is renting the unit. |
| Have you decided to sell, or are you weighing it before the next fee change? | We want to list before the assessment is billed. | Just curious with no plan to move. |
| Has the association sent anything recently, a budget, a reserve study or an assessment notice? | Yes, and they can describe it. | Unaware of any association business and no other reason to sell. |
| When would you like the unit sold and be moved out? | A date inside the next 3 to 12 months. | No timeline at all. |
| Is the unit owner-occupied, rented, or vacant right now? | Owner-occupied, vacant, or a known lease end date. | A tenant with a long lease and no plan for the handover. |
| Have you signed anything with another agent? | No. | Already listed or under agreement. |
When the answers line up, the appointment lands on your calendar with the notes attached. When they do not, the lead stays in nurture until the association business moves. That is what appointment setting for condo specialists does with every call.
What you do and what we do
The agent has two jobs in this system: record once, and show up to appointments. Everything else sits with Consistent Listings.
| Stage | You | Consistent Listings | Time |
|---|---|---|---|
| Script | Approve it | Write it for the buildings you sell in | Days 1 to 2 |
| Recording | Record once, about an hour | Filming guide, edit, captions, launch | Days 2 to 5 |
| Targeting and ads | Nothing | Build, launch and optimise the campaign | Live in about a week, sometimes inside 72 hours |
| Lead calls | Nothing | Call within minutes, qualify, nurture | Every lead, every day |
| Booking | Keep your calendar open | Book, confirm and brief you | Before each appointment |
| The appointment | Show up and list the unit | Follow up on anything that did not sign | Ongoing |
The full YouTube ads service for real estate agents runs the same way for every niche. The condo specialist version changes the script, the targeting and the first call.
What a qualified condo listings appointment looks like
The trigger here is usually the same: a special assessment letter or a vote on one landing in the mailbox. Our US-based ISA team picks the call up, not you. They dial in an average of 48 seconds and work a 10-point qualification before anything reaches your calendar. 95% of what they book shows up.
These are the points that decide it for condo listings.
| What the team confirms | What gets it booked | What gets it declined |
|---|---|---|
| Which building or complex is the unit in, and is it a condo, a townhome or. | Names the building and knows the ownership type. | Is renting the unit or cannot say what they own. |
| Have you decided to sell, or are you weighing whether to sell before the next fee. | We have decided; we want to list before the assessment is billed. | Just curious what the unit is worth with no plan to move. |
| Has the association sent anything recently, like a budget, a reserve study or an assessment notice? | Yes, and they can describe it; this is why the timeline is real. | Unaware of any association business and no other reason to sell. |
| When would you ideally have the unit sold and be moved out? | A date inside the next 3 to 12 months. | No timeline at all. |
| Is the unit owner-occupied, rented, or vacant right now? | Owner-occupied, or vacant, or a tenant with a known lease end date. | A tenant with a long lease and no plan for the handover. |
What usually gets one declined is the same thing that makes it hard work: [object Object]. Before you drive out you get the recording, the transcript and a written brief on motivation, timeline and price expectation.
What condo specialists ask before they start
"I already own my buildings. Everyone there knows me." Being known and being called first are different. The owner who just got an assessment letter searches YouTube before they text a neighbour, and the ad puts you in that search in the buildings you already work, so the referral and the search both land on you.
"Condo commissions are too small to pay for ads." That is why the campaign is built for volume. One zip covers several buildings, and the ISA team qualifies every call so you only drive to owners with a real timeline.
"My buildings are mixed with renters and investors. The leads will be junk." YouTube lets us target homeowners, not renters, and exclude licensed agents. The ISA still asks which building and whether they own before anything is booked, on every single call.
Related reading:
- cost breakdown for YouTube ads
- what other agents got in their first 100 days
- Brian, who signed 3 listings and $100K in commissions in 90 days
Questions, answered
Can YouTube ads target owners in a specific condo building?
YouTube ads reach owners through the zip code the building sits in, plus search intent and homeowner status, rather than through a building's owner list directly. In practice a zip code drawn tightly around three or four towers reaches nearly every owner in them, which is why condo campaigns work at the building-cluster level rather than one street at a time.
How do I market to condo owners when the building bans solicitation?
A YouTube campaign never sets foot in the lobby. The owner watches the ad on their own device while researching fees or a sale, clicks if they want to talk, and our US-based ISA team calls from there. Solicitation rules set by the association do not apply, because nobody from Consistent Listings enters the building.
What makes condo sellers list right now, with fees and assessments rising?
Rising HOA fees, insurance costs and special assessments are pushing owners to weigh a sale even in a slower market, because those costs keep climbing whether or not buyers show up. The ad meets that owner while they are researching the fee increase, not after they have already decided, which is the moment the campaign is built to catch.
Are condo listings worth chasing when the commission per unit is smaller?
Condo price points typically sit below detached homes in the same metro, so the commission per listing is smaller, but one zip code around a cluster of buildings reaches far more owners than the same radius around single-family streets. Volume across several towers is how a condo specialist's math works, not ticket size.
Does a done-for-you seller ad system work for strata sellers in Canada?
A done-for-you seller ad system works the same way for strata sellers in Canada. In British Columbia the property is a strata lot and the seller supplies a Form B Information Certificate; in Ontario the seller orders a status certificate, which the condo corporation must provide within 10 days of the request. Consistent Listings runs the same YouTube and ISA system in Canada, in CAD, and the ISA team calls Canadian numbers.
Ready for your first listing?
Get 2 signed listings in your first 100 days. YouTube ads to homeowners in your zip codes, a US-based ISA team that books the qualified ones, and a full refund if you do not sign a listing in 100 days.